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      • November 2022
      • Supplement

      Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia (B)

      By: Jorge Tamayo, Jenyfeer Martinez Buitrago and Mariana Cal
      In 2020, Francisco Staton, president of Arcos Dorados’ Caribbean Division, and Héctor Orozco, Managing Director of Arcos Dorados Colombia, were looking into Arcos Dorados’ options to consolidate its food delivery service in Colombia. This time the matter at hand hinged... View Details
      Keywords: Transformation; Decision Making; Decision Choices and Conditions; Global Strategy; Technological Innovation; Growth and Development Strategy; Agreements and Arrangements; Negotiation Tactics; Logistics; Service Delivery; Organizational Culture; Performance Improvement; Partners and Partnerships; Strategy; Food and Beverage Industry; Latin America; South America; Colombia
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      Tamayo, Jorge, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia (B)." Harvard Business School Supplement 723-396, November 2022.
      • November 2022 (Revised December 2024)
      • Case

      Hugging Face (A): Serving AI on a Platform

      By: Shane Greenstein, Daniel Yue, Sarah Gulick and Kerry Herman
      It is fall 2022, and open-source AI model company Hugging Face is considering its three areas of priorities: platform development, supporting the open-source community, and pursuing cutting-edge scientific research. As it expands services for enterprise clients, which... View Details
      Keywords: Community; Open-source; AI and Machine Learning; Product Development; Networks; Service Delivery; Research; Governance; Business and Stakeholder Relations; Technology Industry; Technology Industry; United States
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      Greenstein, Shane, Daniel Yue, Sarah Gulick, and Kerry Herman. "Hugging Face (A): Serving AI on a Platform." Harvard Business School Case 623-026, November 2022. (Revised December 2024.)
      • November 2022 (Revised April 2024)
      • Case

      Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams

      By: Debora L. Spar and Julia M. Comeau
      In 1990, satellite expert and Sirius XM founder Martine Rothblatt was determined to save the life of her seven-year-old daughter, Jenesis, who was diagnosed with a terminal illness called Pulmonary Arterial Hypertension (PAH). At the time, there was little medication... View Details
      Keywords: Pharmaceutical Companies; Technological And Scientific Innovation; Organ Donation; Health Care and Treatment; Health Disorders; Innovation and Invention; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States; District of Columbia
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      Spar, Debora L., and Julia M. Comeau. "Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams." Harvard Business School Case 323-039, November 2022. (Revised April 2024.)
      • October 2022
      • Case

      Ceibal: Sustaining and Scaling Educational Innovation in Uruguay

      By: John J-H Kim, Michael Chu and Mariana Cal
      Ceibal was founded in 2007 in Uruguay, as an initiative to reduce the digital gap in the country. After playing an important role providing a smooth transition to remote learning during COVID, Ceibal in 2022 must now determine the best way to fulfill its mission to "be... View Details
      Keywords: Digital Gap; COVID-19 Pandemic; Education; Teaching; Digital Platforms; Technology Adoption; Technological Innovation; Social Issues; Transformation; Corporate Social Responsibility and Impact; Mission and Purpose; Education Industry; Latin America; South America; Uruguay
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      Kim, John J-H, Michael Chu, and Mariana Cal. "Ceibal: Sustaining and Scaling Educational Innovation in Uruguay." Harvard Business School Case 323-034, October 2022.
      • October 2022
      • Case

      Single.Earth

      By: Rembrand Koning and Emer Moloney
      Estonian greentech company Single.Earth is launching a nature-backed token that is linked to and funds the protection of a specific plot fo land. The first landowners had been onboarded to the company's Digital Twin, a virtual representation of the planet's natural... View Details
      Keywords: Alternative Assets; Business Startups; Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Natural Resources; Pollution; Analytics and Data Science; Marketing; Product Marketing; Product Launch; Product Positioning; Markets; Market Timing; Strategy; Green Technology Industry; Estonia
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      Koning, Rembrand, and Emer Moloney. "Single.Earth." Harvard Business School Case 723-388, October 2022.
      • October 2022 (Revised February 2024)
      • Case

      Masdar City: Aiming for Sustainable and Profitable Real Estate

      By: Boris Vallee and Fares Khrais
      Masdar City broke ground in 2008 and was conceived by the Abu Dhabi government to be an international beacon of innovation in sustainable energy and real estate. It was also to be a profitable investment for the government. At first glance, the two goals pulled in... View Details
      Keywords: Analysis; Business Growth And Maturation; Decisions; Public Sector; Financial Crisis; Construction; Climate Change; Green Technology; Borrowing And Debt; Corporate Finance; Capital; Capital Budgeting; Capital Structure; Cost Of Capital; Equity; REIT; Financial Management; Financial Strategy; Initial Public Offering; Innovation; Growth And Development Strategy; Emerging Markets; Urban Development; Middle East; United Arab Emirates; Sustainable Cities; Green Building; Business and Government Relations; Decision Choices and Conditions; Financing and Loans; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Abu Dhabi
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      Vallee, Boris, and Fares Khrais. "Masdar City: Aiming for Sustainable and Profitable Real Estate." Harvard Business School Case 223-036, October 2022. (Revised February 2024.)
      • October 2022 (Revised July 2025)
      • Case

      Driving Decarbonization at BMW

      By: Shirley Lu, George Serafeim and Michael W. Toffel
      The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details
      Keywords: Decarbonization; Climate Change; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Environmental Management; Environmental Sustainability; Accounting; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Transportation Industry; Auto Industry; Battery Industry; Germany; China; United States; Europe
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      Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Case 123-008, October 2022. (Revised July 2025.)
      • October 2022 (Revised September 2024)
      • Case

      Podimetrics: Next Steps for Diabetes Cases

      By: Regina E. Herzlinger and Ben Creo
      Podimetrics, a virtual care management company treating adults with acute diabetes, sat at the intersection of medical device technology, digital health, and health services. Its SmartMat had demonstrated that it could help prevent amputations and that people with... View Details
      Keywords: Health Care; Health Care Delivery; Health Care Entrepreneurship; Health Care Outcomes; Diabetes; Chronic Disease; Chronic Illness; Health Care and Treatment; Health Disorders; Medical Specialties; Technological Innovation; Innovation Strategy; Product Development; Business Model; Customer Focus and Relationships; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Ben Creo. "Podimetrics: Next Steps for Diabetes Cases." Harvard Business School Case 323-015, October 2022. (Revised September 2024.)
      • 2022
      • Article

      Diffusing Management Practices within the Firm: The Role of Information Provision

      By: Michael J. Lenox and Michael W. Toffel
      Why are some firms more successful in adopting profitable environmental management practices than others? A key role of corporate managers is to encourage subsidiaries to adopt innovative practices. We examine the conditions under which corporate managers use... View Details
      Keywords: Environmental Strategy; Information Provision; Environmental Management; Knowledge Dissemination
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      Lenox, Michael J., and Michael W. Toffel. "Diffusing Management Practices within the Firm: The Role of Information Provision." Art. 5911. Special Issue on Competitive Sustainability: The Intersection of Sustainability and Business Success. Sustainability 14, no. 10 (2022).
      • October 2022
      • Article

      How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking

      By: Ryan Raffaelli, Rich DeJordy and Rory M. McDonald
      How do leaders with divergent visions for their organization come together to create a novel strategy? This paper employs paradox as a lens to investigate how leader-dyads can integrate opposing strategies to produce a new, generative approach. Drawing on a qualitative... View Details
      Keywords: Strategic Paradoxes; Senior Leaders; Organizational Reinvention; Leadership; Technological Innovation; Innovation and Management; Innovation Strategy; Change; Manufacturing Industry; Consumer Products Industry; Switzerland
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      Raffaelli, Ryan, Rich DeJordy, and Rory M. McDonald. "How Leaders with Divergent Visions Generate Novel Strategy: Navigating the Paradox of Preservation and Modernization in Swiss Watchmaking." Academy of Management Journal 65, no. 5 (October 2022): 1593–1622.
      • September 2022 (Revised November 2023)
      • Case

      Wordle

      By: Karen G. Mills, Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck and Morgane Herculano
      After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
      Keywords: Games; Innovation; General Management; Mergers and Acquisitions; Trends; Entrepreneurship; Bids and Bidding; Consumer Behavior; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Mills, Karen G., Christina Wallace, Ebehi Iyoha, Gabriella Elanbeck, and Morgane Herculano. "Wordle." Harvard Business School Case 323-032, September 2022. (Revised November 2023.)
      • September 2022 (Revised August 2023)
      • Case

      Audrey Tang: Using Technology to Strengthen Democracy in Taiwan

      By: Shikhar Ghosh and Shweta Bagai
      Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details
      Keywords: Democracy; Internet; Web Technology; Digital Transformation; Digital Platform; COVID; Information Technology; Applications and Software; Governance; Entrepreneurship; Governing Rules, Regulations, and Reforms; Innovation and Invention; Taiwan; China; Asia
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      Ghosh, Shikhar, and Shweta Bagai. "Audrey Tang: Using Technology to Strengthen Democracy in Taiwan." Harvard Business School Case 823-048, September 2022. (Revised August 2023.)
      • August 2022 (Revised March 2023)
      • Technical Note

      Real Estate iBuying

      By: Michael Luca, Jesse M. Shapiro and Julia Kelley
      This note provides an overview of real estate iBuying, or instant buying, a business model that involves buying homes and then reselling them at a profit. Introduced in the mid-2010s, iBuying streamlined the process of selling a home by offering instant, all-cash... View Details
      Keywords: iBuying; Profit; Business Model; Technological Innovation; Real Estate Industry
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      Luca, Michael, Jesse M. Shapiro, and Julia Kelley. "Real Estate iBuying." Harvard Business School Technical Note 923-001, August 2022. (Revised March 2023.)
      • August 2022 (Revised February 2023)
      • Case

      NewLab: Scaling an Innovation Engine

      By: Tarun Khanna and George Gonzalez
      Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details
      Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn
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      Khanna, Tarun, and George Gonzalez. "NewLab: Scaling an Innovation Engine." Harvard Business School Case 723-364, August 2022. (Revised February 2023.)
      • August 2022
      • Case

      In-Q-Tel: Innovation On A Mission

      By: Joshua Lev Krieger and Josh Lerner
      In 2022, the leaders of In-Q-Tel (IQT) considered what was next for the unique mission-driven organization. Since 1999, IQT had one mission: to be the most sophisticated source of strategic technical knowledge and capabilities to the U.S. government and its allies. IQT... View Details
      Keywords: Mission and Purpose; National Security; Technological Innovation; Research; Geopolitical Units; Risk Management; Recruitment; Growth and Development Strategy; Venture Capital; Knowledge Management; Information Industry; Banking Industry
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      Krieger, Joshua Lev, and Josh Lerner. "In-Q-Tel: Innovation On A Mission." Harvard Business School Case 823-031, August 2022.
      • August 2022
      • Case

      SuperRare: Turning an NFT Marketplace into a DAO

      By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
      In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
      Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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      Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
      • August 2022
      • Article

      The U.S. Approach to Antitrust Policy in Technology Markets

      By: Shane Greenstein
      This report illustrates the strengths and weaknesses of the U.S. approach to antitrust policy by drawing lessons from three cases: United States v. AT&T, United States v. Microsoft, and United States v. Google. The cases against AT&T and Microsoft are historical cases,... View Details
      Keywords: Antitrust; Lawsuits and Litigation; Information Technology; Competition
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      Greenstein, Shane. "The U.S. Approach to Antitrust Policy in Technology Markets." AEI Digital Platforms and American Life Project (August 2022).
      • July 2022
      • Case

      Metaverse Seoul

      By: Mitchell Weiss and Samantha Markowitz
      In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,... View Details
      Keywords: Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia
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      Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
      • July 2022
      • Teaching Note

      Netflix: A Creative Approach to Culture and Agility

      By: Ranjay Gulati, Matt Higgins and Allison Ciechanover
      Teaching Note for HBS Case Nos. 420-055 and 423-026. View Details
      Keywords: Netflix; Corporate Culture; Streaming; Media; Technology; Corporate Entrepreneurship; Innovation Leadership; Innovation Strategy; Leadership Style; Organizational Culture; Organizational Change and Adaptation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; California
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      Gulati, Ranjay, Matt Higgins, and Allison Ciechanover. "Netflix: A Creative Approach to Culture and Agility." Harvard Business School Teaching Note 423-027, July 2022.
      • July 2022
      • Supplement

      Netflix: A Creative Approach to Culture and Agility (B)

      By: Ranjay Gulati and Matt Higgins
      This (B) case, set in summer 2022, was designed as a companion to "Netflix: A Creative Approach to Culture and Agility," a case set in 2018. The purpose of this brief document is to unlock a discussion around how the Netflix culture can be used to weather new... View Details
      Keywords: Netflix; Corporate Culture; Streaming; Media; Technology; Corporate Entrepreneurship; Innovation Leadership; Innovation Strategy; Leadership Style; Organizational Culture; Organizational Change and Adaptation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; California
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      Gulati, Ranjay, and Matt Higgins. "Netflix: A Creative Approach to Culture and Agility (B)." Harvard Business School Supplement 423-026, July 2022.
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