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      Sustainable BusinessRemove Sustainable Business →

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      • March 2017 (Revised February 2025)
      • Case

      Edwin Land: The Art and Science of Innovation

      By: Tom Nicholas, Christopher T. Stanton and Matthew G. Preble
      Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often... View Details
      Keywords: Instant Photography; Company History; Change Management; Disruption; Forecasting and Prediction; Entrepreneurship; Business History; Innovation Strategy; Disruptive Innovation; Innovation and Management; Intellectual Property; Patents; Product Marketing; Brands and Branding; Product Launch; Product Development; Chemical Industry; Consumer Products Industry; United States
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      Nicholas, Tom, Christopher T. Stanton, and Matthew G. Preble. "Edwin Land: The Art and Science of Innovation." Harvard Business School Case 817-107, March 2017. (Revised February 2025.)
      • March 2017 (Revised June 2019)
      • Case

      CEO Activism (A)

      By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley
      This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details
      Keywords: Leadership & Corporate Accountability; Environmental And Social Sustainability; Environment; Climate Change; Gender Equality; Communication Strategy; Moral Sensibility; Values and Beliefs; Leadership; Law; Rights; Risk Management; Media; Corporate Social Responsibility and Impact; Religion; Expansion; Strategy; Social Issues; Consumer Products Industry; Electronics Industry; Technology Industry; United States; Indiana; North Carolina
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      Toffel, Michael W., Aaron K. Chatterji, and Julia Kelley. "CEO Activism (A)." Harvard Business School Case 617-001, March 2017. (Revised June 2019.)
      • March 2017 (Revised July 2019)
      • Case

      Walmart: Navigating a Changing Retail Landscape

      By: Michael E. Porter and Jorge Ramirez-Vallejo
      As the largest company, by revenue, in the world, Walmart has been a lightning rod for criticism. However, in an attempt to stay ahead of traditional and digital retailers, and keep customers satisfied with evolving demands, the company is strengthening its competitive... View Details
      Keywords: Shared Value; Strategy; Department Stores; Sustainability; Social Responsibility Of Business; Value Creation; Competitive Strategy; Corporate Social Responsibility and Impact; Retail Industry
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      Porter, Michael E., and Jorge Ramirez-Vallejo. "Walmart: Navigating a Changing Retail Landscape." Harvard Business School Case 717-474, March 2017. (Revised July 2019.)
      • Article

      Creating Ecotourism in Costa Rica, 1970–2000

      By: Geoffrey Jones and Andrew Spadafora
      Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This article argues that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more than a... View Details
      Keywords: Ecotourism; Entrepreneurship In Emerging Markets; Sustainable Business And Innovation; Tourism; Green Business; Entrepreneurship; Growth and Development; History; Business History; Tourism Industry; Latin America; Costa Rica
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      Jones, Geoffrey, and Andrew Spadafora. "Creating Ecotourism in Costa Rica, 1970–2000." Enterprise & Society 18, no. 1 (March 2017): 146–183.
      • February 2017 (Revised December 2018)
      • Case

      From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)

      By: Elie Ofek and Margot Eiran
      In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “start-up nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
      Keywords: Innovation and Management; Entrepreneurship; Business Startups; Government and Politics; Economy; Equality and Inequality; Israel
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      Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)." Harvard Business School Case 517-103, February 2017. (Revised December 2018.)
      • February 2017 (Revised February 2022)
      • Background Note

      Creating and Sustaining Competitive Advantage

      By: Eric Van den Steen
      This note gives students a systematic and comprehensive framework for analyzing and developing competitive advantage. It pays explicit attention to both creating and sustaining advantage and considers both alignment and assets as sources of advantage. View Details
      Keywords: Scope; Scale; Competitive Dynamics; Value Proposition; Bargaining Power; Competitive Advantage; Assets; Alignment; Business Strategy; Design
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      Van den Steen, Eric. "Creating and Sustaining Competitive Advantage." Harvard Business School Background Note 717-479, February 2017. (Revised February 2022.)
      • February 2017 (Revised June 2017)
      • Case

      ExxonMobil: Business as Usual? (A)

      By: George Serafeim, Shiva Rajgopal and David Freiberg
      Climate change was becoming an important societal and business issue as more governments were introducing climate change related regulations and investors became increasibly worried about stranded assets within oil and gas firms. In September 2016, the U.S. Securities... View Details
      Keywords: Oil & Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Climate Change; Renewable Energy; Environmental Sustainability; Financial Reporting; Energy Industry
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      Serafeim, George, Shiva Rajgopal, and David Freiberg. "ExxonMobil: Business as Usual? (A)." Harvard Business School Case 117-046, February 2017. (Revised June 2017.)
      • February 2017 (Revised June 2017)
      • Supplement

      ExxonMobil: Business as Usual? (B)

      By: George Serafeim, Shiva Rajgopal and David Freiberg
      The case presents ExxonMobil's response to growing pressure to disclose how climate change will impact their business. This includes multiple asset impairments and losing a proxy vote to shareholders to increase climate change related reporting. Supplements the (B)... View Details
      Keywords: Oil & Gas; Oil Prices; Oil Companies; Asset Impairment; Predictive Analytics; Sustainability; Environmental Impact; Innovation; Disclosure; Accounting; Valuation; Energy Sources; Ethics; Corporate Disclosure; Governance Compliance; Climate Change; Financial Reporting; Energy Industry; United States
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      Serafeim, George, Shiva Rajgopal, and David Freiberg. "ExxonMobil: Business as Usual? (B)." Harvard Business School Supplement 117-047, February 2017. (Revised June 2017.)
      • February 2017 (Revised January 2018)
      • Case

      Womenomics in Japan

      By: Boris Groysberg, Mayuka Yamazaki, Nobuo Sato and David Lane
      This case profiles Prime Minister Shinzo Abe's vigorous attempts to revive Japan's economy, specifically by advocating for a larger role for women in the economy—not as a matter of social policy or gender equity per se, but as an essential element of any solution to... View Details
      Keywords: Gender Equality; Japan; Leadership; Government-business Relations; Shinzo Abe; Economic Growth; Aging Society; Womenomics; Abenomics; Labor Market Discrimination; Workplace Culture; Women And Leadership; Change Management; Leading Change; Gender; Business and Government Relations; Growth and Development; Employment; Working Conditions
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      Groysberg, Boris, Mayuka Yamazaki, Nobuo Sato, and David Lane. "Womenomics in Japan." Harvard Business School Case 417-002, February 2017. (Revised January 2018.)
      • December 2016 (Revised December 2018)
      • Case

      From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem

      By: Elie Ofek and Margot Eiran
      In June 2016, Benjamin (Bibi) Netanyahu, Prime Minister of Israel, wrestled with how to sustain Israel’s strong innovation track record and the country’s reputation as the “startup nation.” Despite the economic miracle the country had wrought since its founding, he... View Details
      Keywords: Israel; Israeli Start-up Nation; Innovation Economy; Entrepreneurial Mindset; Scaling-up; Unicorns; Innovation Clusters; High-tech; Innovation Management; Multinational Corporation R&D Centers; Social Equality; Two-tier Economy; Liberalizing An Economy; Foreign Investment; Military Service; Quality Of Human Capital; Socioeconomic Gaps; Labor Force Participation; Government Initiatives; Innovation and Management; Entrepreneurship; Venture Capital; Business Startups; Government and Politics; Economy; Equality and Inequality; Education; Resource Allocation; Globalization; Israel
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      Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem." Harvard Business School Case 517-066, December 2016. (Revised December 2018.)
      • 2016
      • Chapter

      Nudging as a Tool for Leaders

      By: Max Bazerman
      BOOK ABSTRACT: Jewish organizational life is inundated with publications on organizational change and effective leadership, but from mutually exclusive sources: business and organizational studies, on the one hand, and Jewish studies, on the other. One addresses... View Details
      Keywords: Organizational Change and Adaptation; Strategy; Leadership; Civil Society or Community; Religion; Business and Community Relations
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      Bazerman, Max. "Nudging as a Tool for Leaders." In More Than Managing: The Relentless Pursuit of Effective Jewish Leadership, edited by Lawrence A. Hoffman. Jewish Lights Publishing, 2016.
      • 2016
      • Working Paper

      Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

      By: Geoffrey Jones and Ben Gettinger
      This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel brands Patagonia and The North... View Details
      Keywords: Corporate Social Responsibility and Impact; Entrepreneurship; Environmental Sustainability; Apparel and Accessories Industry
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      Jones, Geoffrey, and Ben Gettinger. "Alternative Paths of Green Entrepreneurship: The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard." Harvard Business School Working Paper, No. 17-034, October 2016.
      • Fall 2016
      • Article

      How Do Customers Respond to Increased Service Quality Competition?

      By: Ryan W. Buell, Dennis Campbell and Frances X. Frei
      When does increased service quality competition lead to customer defection, and which customers are most likely to defect? Our empirical analysis of 82,235 customers exploits the varying competitive dynamics in 644 geographically isolated markets in which a nationwide... View Details
      Keywords: Service Quality Competition; Retail Banks; Empirical Operations; Retention; Service Operations; Quality; Competition; Banking Industry; United States
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      Buell, Ryan W., Dennis Campbell, and Frances X. Frei. "How Do Customers Respond to Increased Service Quality Competition?" Manufacturing & Service Operations Management 18, no. 4 (Fall 2016): 585–607.
      • 2016
      • Chapter

      Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector

      By: Rebecca Henderson
      Book Abstract: The aim of this book is to catalyze global interest in the pursuit of transformational changes in natural resource and environmental management. It is shown that transformational policy reforms involve fundamental shifts in strategy with far-reaching... View Details
      Keywords: Change Management; Environmental Sustainability; Policy; Transformation; Australia; New Zealand; China; United States; Europe; Southeast Asia
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      Henderson, Rebecca. "Unpacking the Dynamics of Successful Change: Ten Insights from the Private Sector." Chap. 3 in Transformational Change in Environmental and Natural Resource Management: Guidelines for Policy Excellence, edited by Michael D. Young and Christine Esau. Routledge, 2016.
      • 2016
      • Working Paper

      Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp

      By: Rembrand Koning
      Do networks plentiful in ideas provide early stage startups with performance advantages? On the one hand, network positions that provide access to a multitude of ideas are thought to increase team performance. On the other hand, research on network formation argues... View Details
      Keywords: Networks; Performance; Business Startups; Business Strategy
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      Koning, Rembrand. "Do Network Dynamics Undermine Idea-based Network Advantages? Experimental Results from an Entrepreneurship Bootcamp." Working Paper, August 2016.
      • 2019
      • Working Paper

      Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design

      By: Jodi L. Short, Michael W. Toffel and Andrea R. Hugill
      Activism seeking to improve labor conditions in global supply chains has led transnational corporations to adopt codes of conduct and monitor suppliers for compliance, but it is unclear whether these formal organizational structures raise labor standards. Drawing on... View Details
      Keywords: Monitoring; Supplier Relationship; Sustainability; Sustainability Management; Sustainable Operations; Sustainable Supply Chains; NGO; Globalization; Corporate Accountability; Operations; Supply Chain; Supply Chain Management; Labor; Working Conditions; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Safety; Risk and Uncertainty; Apparel and Accessories Industry; Electronics Industry; China; Indonesia; India; Bangladesh
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      Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill. "Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design." Harvard Business School Working Paper, No. 17-001, July 2016. (Revised September 2019. Formerly titled "Code Contingencies: Designing Monitoring Regimes to Promote Improvement in Supply Chain Working Conditions" and "Beyond Symbolic Responses to Private Politics.")
      • 2016
      • Working Paper

      Shareholder Activism on Sustainability Issues

      By: Jody Grewal, George Serafeim and Aaron Yoon
      Shareholder activism on sustainability issues has become increasingly prevalent over the years, with the number of proposals filed doubling from 1999 to 2013. We use recent innovations in accounting standard setting to classify 2,665 shareholder proposals that address... View Details
      Keywords: Sustainability; Activism; Activist Investors; Activist Shareholder; Corporate Social Responsibility; Environment; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Corporate Governance; Business and Shareholder Relations; Investment Activism
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      Grewal, Jody, George Serafeim, and Aaron Yoon. "Shareholder Activism on Sustainability Issues." Harvard Business School Working Paper, No. 17-003, July 2016.
      • June 2016 (Revised January 2018)
      • Case

      World Wildlife Fund (WWF)

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies that environmental organizations choose to employ are sometimes starkly different. This case compares the models of two dissimilar... View Details
      Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "World Wildlife Fund (WWF)." Harvard Business School Case 716-468, June 2016. (Revised January 2018.)
      • 2016
      • Working Paper

      Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

      By: Geoffrey Jones and Andrew Spadafora
      Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
      Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica
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      Jones, Geoffrey, and Andrew Spadafora. "Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica." Harvard Business School Working Paper, No. 16-136, June 2016.
      • May 2016 (Revised April 2019)
      • Case

      Olivia Lum: Wanting to Save the World

      By: Geoffrey Jones and Essie Alamsyah
      This case considers the entrepreneurial career of Olivia Lum, who founded the Singaporean water company Hyflux in 1989. An orphan born in Malaysia, Lum provides a rare case of an entrepreneurial success in a country whose economic success has primarily rested on... View Details
      Keywords: Industrial Organization; Chinitz; Agglomeration; Clusters; Cities; Mine; Environmental Management; Operations Management; Sustainable Operations; Environmental Regulation; Entrepreneurship; Globalization; History; Operations; Management; Environmental Sustainability; Green Technology Industry; Utilities Industry; China; Singapore
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      Jones, Geoffrey, and Essie Alamsyah. "Olivia Lum: Wanting to Save the World." Harvard Business School Case 316-178, May 2016. (Revised April 2019.)
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