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Publications

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  • All HBS Web  (439)
    • People  (1)
    • News  (133)
    • Research  (259)
  • Faculty Publications  (64)

Show Results For

  • All HBS Web  (439)
    • People  (1)
    • News  (133)
    • Research  (259)
  • Faculty Publications  (64)
← Page 15 of 439 Results →
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

particular, the ability to collaborate with partners to achieve superior innovation performance. Yet despite this need, there is little guidance on how to develop or deploy this ability. This article describes the results of a study to understand the View Details
Keywords: Martha Lagace
  • 02 Jul 2012
  • Research & Ideas

Why Good Deeds Invite Bad Publicity

exactly like fire insurance. On any given day, you won't see any benefit. In fact, you could go years shelling out money for a service you aren't using. But on the day that, heaven forbid, your house does burn down, then you will View Details
Keywords: by Michael Blanding; Energy
  • 01 Apr 2001
  • News

Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments

careful allocation of risks and returns among the various parties so that they have incentives to manage efficiently. Also important is the possibility for adjustments in risk allocation and responsibilities should the project’s View Details
Keywords: Julia Hanna; Motorola; Air Transportation; Transportation; Business Schools & Computer & Management Training; Educational Services; Fabricated Metal Product Manufacturing; Manufacturing; Securities, Commodities, and Other Financial Investments; Finance; Telecommunications; Information
  • 27 Sep 2016
  • First Look

September 27, 2016

case: https://cb.hbsp.harvard.edu/cbmp/product/517002-PDF-ENG Harvard Business School Case 117-101 Management Control Systems Module 1: Managing Organizational Tensions This module lays the foundation for implementing strategy using... View Details
Keywords: Sean Silverthorne
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

definition of a disruptive technology, less for a lot less)? Or is it something to be regarded as providing just one of several important inputs to future product development and marketing decisions involving primarily non-disruptive... View Details
Keywords: by James Heskett
  • 24 Jul 2019
  • Lessons from the Classroom

Can These Business Students Motivate Londoners to Do the Right Thing?

businesses reportedly use behavioral economics strategies to guide their decision-making. In his Immersive Field Course at HBS, called "Behavioral Insights," Luca brings students to London to partner on projects with BIT and... View Details
Keywords: by Dina Gerdeman
  • 01 Sep 2010
  • News

Dare to be Different

deeply ingrained fidelity to certain brands — the kind of loyalty that our parents’ generation felt toward even mundane brands like Tide detergent or Miracle Whip or Sony televisions — is definitely in peril, at least in my opinion. Why... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Mar 2013
  • News

Opening the Door

definitions of success than they did when you first came to HBS? Carliss Baldwin Yes, interestingly, today's women MBA students are both more ambitious and more realistic about the world, especially career/life/family trade-offs. Women in... View Details
Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management
  • 06 May 2013
  • Research & Ideas

How Local Events Shake Up Corporate Philanthropy

philanthropy because even global companies tend to focus corporate giving on local nonprofits. Charitable behavior is a key area of interest for Marquis, whose research and teaching focuses on businesses' social strategies and activities.... View Details
Keywords: by Carmen Nobel
  • 21 Mar 2024
  • News

OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC

sorts of negative consequences,” Toplansky says. “My point was that this is a critical part of future business strategy.” He described six different business strategies where AI—through predictive analytics and automation—will that make... View Details
Keywords: Margie Kelley
  • 08 May 2019
  • News

Lessons from the Ashes

motivation is really to help others. And my faith definitely helps, because from my faith perspective, God loves us for who we are and not for what we do. And so if I'm really believing that my security is not based on, oh, look at me,... View Details
  • 16 Nov 2020
  • Blog Post

Flatiron School: Reflections from Summer 2020

their voter engagement strategy by developing a granular data-driven understanding of youth voter turnout. I loved putting my new skills to work for such a worthwhile cause! Joshua Rodriguez (MBA 2020): For our first project, we were... View Details
Keywords: All Industries
  • 01 Jun 2013
  • News

Collective Wisdom

according to Karim R. Lakhani, is that thanks to the Internet, crowdsourcing has moved into new and unexpected industries and organizations, establishing itself as a mainstream strategy for innovating and gaining a competitive edge.... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

were definitely slow-lane. So when the firm chose not one but two routes to recovery, Porsche caught industry watchers and Porsche enthusiasts by surprise. In addition to launching a new two-seater, the Boxster, in 1996, it decided to... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • 24 Feb 2015
  • First Look

First Look: February 24

definition of profit by changing accounting rules. On one level, this corporate behavior embodies the capitalist spirit articulated by Milton Friedman: "The social responsibility of business is to increase its profits." But the... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2014
  • Research & Ideas

Is a Gap in Small-Business Credit Holding Back the American Economy?

qualified borrowers. Small business owners feel that despite being creditworthy today, banks remain either wary or entirely unwilling to lend to them. There is no data that definitively measures either the credit gap for small business or... View Details
Keywords: by Karen Mills; Manufacturing
  • 06 Aug 2013
  • First Look

First Look: August 6

demonstrates the mutual interconnectivity among the three key facets of management: strategic positioning, organizational design, and individual leadership. The authors highlight both the manner in which strategy informs leadership and... View Details
Keywords: Anna Secino
  • 12 Jul 2016
  • First Look

July 12, 2016

Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new... View Details
Keywords: Sean Silverthorne
  • 17 Mar 2015
  • First Look

First Look: March 17

of intermediaries create safe "money-like" claims, they go about this in different ways. Traditional banks create money-like claims by holding illiquid fixed-income assets to maturity, and they rely on deposit insurance and costly equity capital to support... View Details
Keywords: Sean Silverthorne
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