Publications

Profile

Marla Malcolm Beck

When most high school seniors were thinking about college applications and prom dates, Marla Malcolm Beck was thinking about business. Smart and athletic, Beck played volleyball and softball and she was accepted to the University of California at Berkeley. And in a... View Details

05 May 2016
News

HBS Opens A Startup Hub In NYC

9:30 AM – 4:15 PM EDT, 06 Jun 2019
HBS Alumni Events

Renewal: A Workshop for Work and Life Transition

Career development experts Dr. Tim Butler and Lauren Murphy will lead participants through a series of exercises to gain clarity about what matters most to you in work and life, better understand what you need and want in your life, and determine what actions needs to... View Details

May 2020
Teaching Note

Baskits Inc.

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS Case No. 217-001. Robin Kovitz (MBA 2007) acquired Baskits, a Canadian gift basket company, in October of 2014. The business was highly seasonal with two-thirds of its sales occurring in November and December. Baskits dealt with its seasonality... View Details

Keywords: Operations; Performance Improvement; Canada

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry

8 AM – 5 PM EST, 02 Mar 2016

Career Reboot Camp in Chicago

Career Reboot Camp is coming to Chicago! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move forward... View Details

04 Jan 2011
News

How You Can Become More Powerful by Literally Standing Tall

8:30 AM – 4:30 PM EDT, 16 Mar 2015

Career Reboot Camp in San Francisco

Career Reboot Camp is coming to San Francisco! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move... View Details

8:30 AM – 4:30 PM EST, 13 Nov 2015

HBS MBA Career Reboot Camp in New York City

Career Reboot Camp is coming to New York! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move forward... View Details

8 AM – 5 PM EDT, 31 May 2018
Career Events

HBS Career Reboot Camp in Boston

Career Reboot Camp is coming to Boston! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move forward... View Details

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom

03 Jun 2016
News

Channing Tatum & LL Cool J Are Taking a Course at HBS' Campus

8 AM – 5 PM EST, 17 Nov 2016
Career Events

Career Reboot Camp in New York City

Career Reboot Camp is coming to New York! Led by Professor Tim Butler and facilitated by HBS career coaches, participants will work through exercises to reflect on their key career interests, what's important to them in work and life, and create a plan to move forward... View Details

February 2025
Case

Fly, Fix, Fly at True Anomaly

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen

How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details

Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; Entrepreneurship; Aerospace Industry; United States; Colorado