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Show Results For
- All HBS Web
(3,249)
- People (21)
- News (788)
- Research (1,653)
- Events (17)
- Multimedia (11)
- Faculty Publications (938)
- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 2013
- Case
Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia
By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
n 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental... View Details
Keywords: Social Enterprise; Crime and Corruption; Gender; Social Issues; Business and Community Relations; Leadership; Change Management; Public Administration Industry; Indonesia; Asia
Kanter, Rosabeth M., Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia." Harvard Business Publishing Case 314-036, 2013. (Harvard Advanced Leadership Initiative.)
- September 2013
- Case
Advanced Leadership Pathways: Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia
By: Rosabeth M. Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
In 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental... View Details
- 06 May 2016
- Blog Post
Make Social Media Work For You Abroad
acquaintances. This vast network can be located all over the world, but social media has the potential to bring everyone together and help you in your international search.... View Details
- October 2018
- Article
The Operational Value of Social Media Information
By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
Cui, Ruomeng, Santiago Gallino, Antonio Moreno, and Dennis J. Zhang. "The Operational Value of Social Media Information." Special Issue on Big Data in Supply Chain Management. Production and Operations Management 27, no. 10 (October 2018): 1749–1774.
- 2024
- Working Paper
Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration
By: Daniel Yue and Frank Nagle
Many companies offer free access to their technology to encourage outside addon
innovation, hoping to later profit by raising prices or harnessing the power of the crowd
while continuing to steer the direction of innovation. They can achieve this balance by
opening... View Details
Keywords: Technological Innovation; Power and Influence; Collaborative Innovation and Invention; Corporate Governance
Yue, Daniel, and Frank Nagle. "Igniting Innovation: Evidence from PyTorch on Technology Control in Open Collaboration." Harvard Business School Working Paper, No. 25-013, September 2024.
- 01 Jun 2009
- News
Social Enterprise Visionary
John Whitehead Played a Key Role in Developing the HBS Initiative AUSTIN, WHITEHEAD, AND RANGAN: Social enterprise pioneers. In the early 1990s, legendary Wall Street executive View Details
- 5:30 PM – 7:30 PM CDT, 14 Oct 2016
- HBS Alumni Events
HBS Chicago Young Alumni Networking Reception
Members of the classes of 2007 - 2016, come and catch up with old friends at this unique event - HBS Young Alumni are invited to a private party at SPiN-Ping Pong Social Club for an evening of View Details
- October 2014 (Revised November 2016)
- Technical Note
Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)
By: Elie Ofek
This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details
Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media
Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
- 9 Aug 2010
- Conference Presentation
Being There: Firsthand Experience and Perceived Reflected Knowledge in Engendering Trust in Global Collaboration
By: Tsedal Neeley and Mark Mortensen
- November 2012 (Revised June 2013)
- Case
The Facebook IPO Litigation
By: Lena G. Goldberg and Annelena Loeb
Despite its success in the social-networking space, Facebook Inc.'s May 2012 IPO was largely considered a failure. Facebook faced multiple lawsuits and its share price had dropped significantly. Adversaries contended that Facebook had misled investors and violated... View Details
Keywords: Social Networking; IPO; Litigation Risk; Initial Public Offering; Ethics; Lawsuits and Litigation; Failure; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Goldberg, Lena G., and Annelena Loeb. "The Facebook IPO Litigation." Harvard Business School Case 313-080, November 2012. (Revised June 2013.)
- May 2023
- Article
A Public Health Approach to Negative News Media: The 3-to-1 Solution
By: Tyler VanderWeele and Arthur C. Brooks
There is clear evidence that the prevalence of negative media reporting has increased substantially over the past years. There is evidence also that this negative reporting adversely affects social interactions, as well as health and well-being outcomes. Given the wide... View Details
Keywords: News; Social Networks; Contagion; Population Health; Media; Health; Welfare; Organizational Change and Adaptation; Journalism and News Industry
VanderWeele, Tyler, and Arthur C. Brooks. "A Public Health Approach to Negative News Media: The 3-to-1 Solution." American Journal of Health Promotion 37, no. 4 (May 2023): 447–449.
- 2021
- Chapter
Towards a Unified Framework for Fair and Stable Graph Representation Learning
By: Chirag Agarwal, Himabindu Lakkaraju and Marinka Zitnik
As the representations output by Graph Neural Networks (GNNs) are increasingly employed in real-world applications, it becomes important to ensure that these representations are fair and stable. In this work, we establish a key connection between counterfactual... View Details
Agarwal, Chirag, Himabindu Lakkaraju, and Marinka Zitnik. "Towards a Unified Framework for Fair and Stable Graph Representation Learning." In Proceedings of the 37th Conference on Uncertainty in Artificial Intelligence, edited by Cassio de Campos and Marloes H. Maathuis, 2114–2124. AUAI Press, 2021.
- November 2024
- Background Note
Social Enterprise in the MENA Region
By: Brian Trelstad and Ahmed Dahawy
This research note provides an overview of the socio-economic landscape of social enterprise in the Middle East and North Africa. It highlights the diversity of players in the region including social enterprise organizations (in their many forms) and supporting... View Details
Keywords: MENA; Non-Governmental Organizations; Nonprofit Organizations; Civil Society or Community; Social Issues; Diasporas; Social Entrepreneurship; Cultural Entrepreneurship; Environmental Sustainability; Geographic Scope; Health Care and Treatment; Philanthropy and Charitable Giving; Business and Community Relations; Business and Government Relations; Social and Collaborative Networks; Demographics; Health Industry; Service Industry; Tourism Industry; Egypt; Morocco; North Africa; Tunisia; Jordan; Lebanon; Saudi Arabia; United Arab Emirates; Dubai; Middle East
- June 2008
- Article
From the Head and the Heart: Locating Cognition- and Affect-based Trust in Managers' Professional Networks
By: Roy Y.J. Chua, P. Ingram and M. Morris
Chua, Roy Y.J., P. Ingram, and M. Morris. "From the Head and the Heart: Locating Cognition- and Affect-based Trust in Managers' Professional Networks." Academy of Management Journal 51, no. 3 (June 2008): 436–452.
- 05 Aug 2010
- News
Harvard Business School Names 2010 Social Entrepreneurship Fellows
- 23 Apr 2024
- Blog Post
Alumni in Climate Networking Series: Chicago
Are you interested in connecting with other alumni leveraging their careers to combat climate change? BEI invites HBS Alumni to join our Alumni in Climate Networking Series for a chance to connect with local alumni to discuss ideas,... View Details
- June 2024
- Article
The Monitoring Role of Social Media
By: Jonas Heese and Joseph Pacelli
In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G... View Details
Keywords: Corporate Misconduct; Twitter; Corporate Accountability; Mobile and Wireless Technology; Social and Collaborative Networks
Heese, Jonas, and Joseph Pacelli. "The Monitoring Role of Social Media." Review of Accounting Studies 29, no. 2 (June 2024): 1666–1706.
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
co-leads the Platform Lab at Harvard Business School, is continuing his collaboration with Athey, who directs the Golub Capital Social Impact Lab at Stanford, and Wernerfelt,... View Details