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    David Ager

    David Ager is a Senior Lecturer in Executive Education.  He engages CEOs, CHROs, and their teams to design and deliver customized executive development experiences for executive, senior and high potential leaders.  The companies hail from diverse sectors including... View Details

    • August 2001 (Revised May 2004)
    • Case

    Maria Hernandez & Associates

    By: William J. Bruns Jr.
    This case presents the situation of an unemployed web page designer who starts a new consulting firm with personal savings and a family loan. Two months later, she is to report on operations to her father, using financial reports she must design and construct. View Details
    Keywords: Financial Reporting; Accounting; Business Startups; Design; Borrowing and Debt; Service Industry
    Related
    • 23 Feb 2022
    • News

    Can WEB3 Bring Back Competition to Digital Platforms?

      Advanced Leadership Initiative

      At Harvard, Rosabeth Moss Kanter is chair and director of the Advanced Leadership Initiative, a University-wide faculty group aimed at deploying a leadership force of experienced leaders who... View Details

      • 14 Oct 2008
      • Research & Ideas

      Should You Bring Advertising Expertise In-House?

      services to "make" internally as opposed to what it buys in the marketplace. A firm may integrate "forward" into the channels used to distribute its output to customers, or "backward" into the supply chain... View Details
      Keywords: by Sarah Jane Gilbert; Advertising
      • Article

      Know Your Customers' 'Jobs to Be Done'

      By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
      Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create... View Details
      Keywords: Customer Relationship Management
      Related
      • April 2000 (Revised May 2000)
      • Case

      Capital One Financial Corporation

      By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
      Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details
      Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States
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        Amy C. Edmondson

        Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of... View Details

        Keywords: professional services; professional services; professional services; professional services
        • June 2015
        • Case

        Beacon Group of Hong Kong: Finding Light in the Shadow Education Industry

        By: Christopher Marquis, Qi Li and Guy Leung
        After more than 25 years of operation, Beacon Group had grown from having 3 small classrooms on the fourth floor of a commercial building, to a network of 21 centers across Hong Kong with over 60,000 students enrolled per year. The key long-term challenge for the... View Details
        Keywords: Online Education; Education; Tutoring; Incentives; Hong Kong; Motivation and Incentives; Internet and the Web; Family Business; Education Industry; Hong Kong
        Related
        • November 1999
        • Case

        Long-Term Capital Management, L.P. (A)

        By: Andre F. Perold
        Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
        Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry
        Related
        • July 2012 (Revised January 2014)
        • Case

        HGRM: Bringing Back High Touch Hospitality

        By: Lynda M. Applegate and Gabriele Piccoli
        The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
        Keywords: Entrepreneurship; Customer Relationship Management
        Related
        • November 1986 (Revised August 1989)
        • Case

        Paul Revere Insurance Co. (A)

        The Paul Revere Insurance Co. lost its number one position in disability insurance, its main product, and formulated a strategy to regain the lead through a comprehensive quality improvement effort. The case describes the forces influencing the strategic direction of... View Details
        Keywords: Quality; Performance Productivity; Competitive Advantage; Insurance Industry; United States
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          Lauren H. Cohen

          Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

          Keywords: financial services; financial services; financial services; financial services; financial services; financial services
          • 2008
          • Working Paper

          Finding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya

          By: Nava Ashraf, Xavier Gine and Dean Karlan
          In much of the developing world, many farmers grow crops for local or personal consumption despite export options which appear to be more profitable. Thus many conjecture that one or several markets are missing. We report here on a randomized controlled trial conducted... View Details
          Keywords: Agribusiness; Developing Countries and Economies; Trade; Profit; Product Marketing; Standards; Failure; Risk and Uncertainty; Non-Governmental Organizations; Service Industry; Service Industry; Kenya; Europe
          Related
          • 2008
          • Simulation

          Everest Leadership and Team Simulation

          By: Michael A. Roberto and Amy C. Edmondson
          This item is currently not available for purchase on this site. To order, please contact Customer Service - (800) 545-7685 or (617) 783-7600. **REVISED AUGUST 2009!** This web-based simulation uses the dramatic context of a Mount Everest expedition to reinforce student... View Details
          Keywords: Cooperation; Decision Choices and Conditions; Groups and Teams; Knowledge Sharing; Leadership
          Related
          • August 2011 (Revised November 2012)
          • Case

          Danielle Marcoux at AdNet2Win Technologies

          By: Anthony J. Mayo and Joshua D. Margolis
          Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details
          Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry
          Related
          • November 2016 (Revised December 2016)
          • Module Note

          Strategy Execution Module 8: Linking Performance to Markets

          By: Robert Simons
          This module reading shows how to link profit plans and other performance measurement systems to both internal and external markets. Starting with the transfer of goods and services within a firm, the module discusses the different methods of designing transfer pricing... View Details
          Keywords: Management Control Systems; Implementing Strategy; Execution; Transfer Pricing; Activity Based Costing; Return On Investment; Residual Income; EVA; Strategy; Cost Accounting; Activity Based Costing and Management; Markets; Investment Return
          Related
          • May 1975 (Revised May 1982)
          • Case

          Southwest Airlines (C)

          Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
          Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States
          Related
          • October 1990 (Revised March 1993)
          • Background Note

          Note on Cable Television Regulation

          By: Willis M. Emmons III
          Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
          Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Media and Broadcasting Industry
          Related
          • 17 Jun 2015
          • Lessons from the Classroom

          Excellence Comes From Saying No

          School Professor Frances Frei has explored that question for years in the retail realm, culminating in her 2012 book, Uncommon Service: How to Win by Putting Customers at the Core of Your Business. This past semester at HBS, the UPS Foundation Professor of View Details
          Keywords: by Michael Blanding