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Show Results For
- All HBS Web
(5,421)
- People (21)
- News (1,783)
- Research (2,756)
- Events (5)
- Multimedia (19)
- Faculty Publications (838)
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 01 Apr 2001
- News
The Small Business Difference: How Smaller Companies Manage with Less
A few years ago, H. Kent Bowen, the Bruce V. Rauner Professor of Business Administration, undertook a study of smaller companies (firms in the $5 million to $50 million range) in order to develop cases and teaching materials for the... View Details
- 22 Apr 2022
- Research & Ideas
Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance
reluctance has hit Black Americans particularly hard since they have seen historically higher arrest rates, often fueled by racial discrimination, research shows. But it might be a good time to rethink those hiring practices and the... View Details
Keywords: by Jay Fitzgerald
- 15 Aug 2021
- News
You’ve Never Heard of the Biggest Digital Media Company in America
The New York Times recently profiled Red Ventures, led by CEO and cofounder Ric Elias (MBA 1994), calling the company “perhaps the biggest digital publisher in America, a 4,500-employee juggernaut that says... View Details
- May 2016
- Case
AbbVie
By: Kevin Schulman, Laura Little, Samyukta Mullangi and Stephen Schleicher
This case focuses on the impact of a novel regulatory pathway, the biosimilars pathway, on the strategy of a major pharmaceutical firm that finds its largest product (60% of revenue) at risk. The case reviews the rationale for the pathway, the emerging biosimilars... View Details
- 20 Apr 2022
- Blog Post
How HBS Prepared Me to Lead a Company on Day One
to push the conversation when you know you’ll still break bread after the discussion despite sincerely-held differences. Working alongside hardworking tradespeople in Oklahoma has been inspiring and edifying. I spend much of my time in... View Details
- September–October 2020
- Article
When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy
By: Rory McDonald and Robert Bremner
To succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a... View Details
Keywords: Entrepreneurship; Business Model; Strategy; Change Management; Organizational Change and Adaptation; Communication Strategy; Business and Stakeholder Relations
McDonald, Rory, and Robert Bremner. "When It's Time to Pivot, What's Your Story?: How to Sell Stakeholders on a New Strategy." Harvard Business Review 98, no. 5 (September–October 2020): 98–105.
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
Andreas Haas How Does an Organization Like Boeing Coordinate Work Under Intense Competitive Pressure? Our case study on Boeing this month unfolded in real time, leading up to a second critical glitch on one of their products, this time... View Details
- August 2009
- Supplement
The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)
By: Willy C. Shih
When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details
- 16 May 2018
- Research & Ideas
How Companies Managed Risk (and Even Benefitted) in World War Internment Camps
companies from Germany dealt with the incarceration of thousands of their German national employees in India during World War I and World War II in her recent working paper, Countering Political Risk in Colonial India: German... View Details
- Web
Four Ways to Make The Most of Your Company Events - Recruiting
come to campus or recruit virtually, remember that the goal of hosting a successful company event is to create meaningful connections. If you have any additional questions about how to make the most of your View Details
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
number of companies are placing users at the core of their business strategies. Take MUJI, a leading Japanese design retailer, which has created a range of products designed by customers including a car, light fixtures, and sofas. The... View Details
Keywords: by Dina Gerdeman
- 2003
- Book
When You Say Yes But Mean No: How Silencing Conflict Wrecks Relationships and Companies
By: Leslie Perlow
“Saying yes when you really mean no” is a problem that haunts organizations from start-ups to multi-nationals. It exists across industries, levels, and functions. And it’s exacerbated by a down economy, when the fear of losing one’s job is on everybody’s mind and the... View Details
Perlow, Leslie. When You Say Yes But Mean No: How Silencing Conflict Wrecks Relationships and Companies. New York: Crown Business, 2003.
- 01 Mar 2011
- News
Two Kinds of Green
social and environmental concerns into daily operations. In the multimedia case “Burt’s Bees: Balancing Growth and Sustainability,” HBS associate professor Christopher Marquis uses text exhibits and video interviews to show how the small natural products View Details
- 26 Jan 2021
- Research & Ideas
A New Way to Cut Credit Card Debt: Pay Off One Purchase at a Time
appeared at the top of their bills, as well as the smaller and older expenses. More work, less spending Repayment-by-purchase requires more work from consumers, who must spend time examining each statement and deciding which purchases to... View Details
- 01 Dec 2013
- News
Your Own Medicine
development pipeline, the time and money the trials cost companies hurts research—a lack of which is the industry's core problem, he says: "We simply don't understand what causes most diseases." It all adds... View Details
- June 2023
- Case
Block: Creating an Ecosystem of Ecosystems
By: Lauren Cohen, Richard Ryffel, Grace Headinger and Ruoshi Qi
At Investor Day 2022, Block announced a new vision for its businesses: creating an ecosystem of ecosystems. Outside the norm for many public growth companies, Block had recently acquired a variety of new business streams in the creator economy and Bitcoin despite a... View Details
Keywords: Business Growth; Fintech; Company Management; Growth Strategy; Innovation And Strategy; Acquisition; Business Growth and Maturation; Business Model; Change; Finance; Growth Management; Growth and Development Strategy; Innovation Strategy; Technological Innovation; Communication Strategy; Corporate Strategy; Business Strategy; Financial Services Industry; Technology Industry; United States; California; San Francisco
Cohen, Lauren, Richard Ryffel, Grace Headinger, and Ruoshi Qi. "Block: Creating an Ecosystem of Ecosystems." Harvard Business School Case 223-055, June 2023.
- February 2022 (Revised November 2022)
- Case
Nuritas
By: Mitchell Weiss, Satish Tadikonda, Vincent Dessain and Emer Moloney
Nora Khaldi had built a technology “to unlock the power of nature” in the service of extending human lifespan and improving health, and now in April 2020 was debating telling her Board of Directors she wanted to put on ice some of her discoveries. Nuritas, the company... View Details
Keywords: Cash Burn; Cash Flow Analysis; Pharmaceutical Companies; Founder; Artificial Intelligence; AI; Entrepreneurship; Health Testing and Trials; Health Care and Treatment; Decision Making; Market Entry and Exit; AI and Machine Learning; Pharmaceutical Industry
Weiss, Mitchell, Satish Tadikonda, Vincent Dessain, and Emer Moloney. "Nuritas." Harvard Business School Case 822-080, February 2022. (Revised November 2022.)