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    • All HBS Web  (3,827)
      • Faculty Publications  (529)

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      • 2010
      • Chapter

      Business Groups in Historical Perspectives

      By: Geoffrey Jones and Asli M. Colpan
      Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the... View Details
      Keywords: Business History; Management Skills; Emerging Markets; Alliances; Groups and Teams; Competitive Advantage; Great Britain
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      Jones, Geoffrey, and Asli M. Colpan. "Business Groups in Historical Perspectives." Chap. 3 in The Oxford Handbook of Business Groups, edited by Asli M. Colpan, Takashi Hikino, and James R. Lincoln. Oxford Handbooks in Business and Management. Oxford University Press, 2010.
      • July 2010
      • Case

      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

      By: John A. Quelch and Heather Beckham
      Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
      Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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      Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
      • June 2010 (Revised January 2011)
      • Case

      Scientific Glass Incorporated: Inventory Management

      By: Steven C. Wheelwright and William Schmidt
      Scientific Glassware is a fast-growing, privately held company that provides specialized glassware for laboratory and research facilities. Excess inventory is tying up extra capital needed to fund the company's expansion plans. The newly hired Manager of Inventory... View Details
      Keywords: Inventory Control; Inventory Management; Materials Management; Order Processing; Warehousing; Salesforce Management; Logistics; Operations; Order Taking and Fulfillment; Finance; Consumer Products Industry; Consumer Products Industry
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      Wheelwright, Steven C., and William Schmidt. "Scientific Glass Incorporated: Inventory Management." Harvard Business School Brief Case 104-208, June 2010. (Revised January 2011.)
      • June 2010 (Revised May 2017)
      • Teaching Note

      Sydney IVF: Stem Cell Research

      By: Robert Simons and Kathryn Rosenberg
      Teaching Note for 109017. View Details
      Keywords: Strategy And Execution; Management Control Systems; Levers Of Control; Strategy; Risk Management; Decisions; Cooperative Ownership; Product Development; Moral Sensibility; Governing Rules, Regulations, and Reforms; Expansion; Science-Based Business; Research; Management Practices and Processes; Business Subsidiaries; Biotechnology Industry; Sydney
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      Simons, Robert, and Kathryn Rosenberg. "Sydney IVF: Stem Cell Research." Harvard Business School Teaching Note 110-092, June 2010. (Revised May 2017.)
      • June 2010 (Revised July 2011)
      • Case

      Classic Knitwear and Guardian: A Perfect Fit?

      By: John A. Quelch and Patricia Girardi
      Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details
      Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry
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      Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit?" Harvard Business School Brief Case 104-217, June 2010. (Revised July 2011.)
      • June 2010 (Revised July 2011)
      • Teaching Note

      Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

      By: John A. Quelch and Patricia Girardi
      Teaching Note for 4217. View Details
      Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Research; Marketing Channels; Forecasting and Prediction; Product Launch; Brands and Branding
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      Quelch, John A., and Patricia Girardi. "Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)." Harvard Business School Teaching Note 104-218, June 2010. (Revised July 2011.)
      • 2010
      • Book

      The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance

      By: Marshall Fisher and Ananth Raman
      Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they're unsure of how to sort through it and use it to make smart decisions. The result? They're struggling with profit-sapping supply chain... View Details
      Keywords: Profit; Knowledge Use and Leverage; Logistics; Supply Chain Management; Mathematical Methods; Retail Industry
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      Fisher, Marshall, and Ananth Raman. The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance. Harvard Business Press, 2010.
      • 2010
      • Working Paper

      Trade Policy and Firm Boundaries

      By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
      We study how trade policy affects firms' ownership structures. We embed an incomplete contracts model of vertical integration choices into a standard perfectly-competitive international trade framework. Integration decisions are driven by a trade-off between the... View Details
      Keywords: Trade; Policy; Vertical Integration; Business and Government Relations; Boundaries; Ownership; Mathematical Methods
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      Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Trade Policy and Firm Boundaries." NBER Working Paper Series, No. 16118, June 2010.
      • May 2010
      • Teaching Note

      Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)

      By: John A. Quelch and Lisa D. Donovan
      Teaching note to case #4550 View Details
      Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Mathematical Methods; Product Launch; Segmentation
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      Quelch, John A., and Lisa D. Donovan. "Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)." Harvard Business School Teaching Note 104-551, May 2010.
      • May 2010
      • Article

      Does Product Market Competition Lead Firms to Decentralize?

      By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
      There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details
      Keywords: Product; Markets; Competition; Business Ventures; Geographic Location; Employees; Research; Programs; Decisions
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      Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms to Decentralize?" American Economic Review: Papers and Proceedings 100, no. 2 (May 2010): 434–438.
      • February 2010
      • Case

      Amyris Biotechnologies: Commercializing Biofuel

      By: Gary P. Pisano and Alison Berkley Wagonfeld
      In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details
      Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil
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      Pisano, Gary P., and Alison Berkley Wagonfeld. "Amyris Biotechnologies: Commercializing Biofuel." Harvard Business School Case 610-031, February 2010.
      • February 2010 (Revised January 2014)
      • Case

      Tennant Company

      By: Toby E. Stuart, Lynda M. Applegate and James Weber
      Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure, and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative,... View Details
      Keywords: Business Startups; Change Management; Corporate Entrepreneurship; Disruptive Innovation; Product Development; Organizational Design; Organizational Structure; Research and Development
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      Stuart, Toby E., Lynda M. Applegate, and James Weber. "Tennant Company." Harvard Business School Case 810-040, February 2010. (Revised January 2014.)
      • February 2010
      • Supplement

      Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)

      By: Thomas J. Steenburgh and Jill Avery
      This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
      Keywords: Mathematical Methods; Marketing Strategy; Decisions; Strategic Planning; Market Participation; Sales; Forecasting and Prediction; Management Analysis, Tools, and Techniques
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.
      • February 2010 (Revised March 2016)
      • Background Note

      Marketing Analysis Toolkit: Break-even Analysis

      By: Thomas J. Steenburgh and Jill Avery
      Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details
      Keywords: Decision Making; Investment Return; Spending; Management Analysis, Tools, and Techniques; Marketing Strategy; Strategic Planning; Mathematical Methods
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      Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Break-even Analysis." Harvard Business School Background Note 510-080, February 2010. (Revised March 2016.)
      • 2010
      • Working Paper

      Does Product Market Competition Lead Firms To Decentralize?

      By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
      There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details
      Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America
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      Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms To Decentralize?" Harvard Business School Working Paper, No. 10-052, January 2010. (forthcoming in: American Economic Review: Papers and Proceedings.)
      • Article

      Improved Bounds on the Sizes of S.P Numbers

      By: Paul Myer Kominers and Scott Duke Kominers
      A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali... View Details
      Keywords: Mathematical Methods
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      Kominers, Paul Myer, and Scott Duke Kominers. "Improved Bounds on the Sizes of S.P Numbers." Mathematical Gazette 94, no. 529 (March 2010): 127–129.
      • 2010
      • Working Paper

      The Mirroring Hypothesis: Theory, Evidence and Exceptions

      By: Carliss Y. Baldwin
      The mirroring hypothesis predicts that the organizational patterns of a development project (e.g. communication links, geographic collocation, team and firm co-membership) will correspond to the technical patterns of dependency in the system under development. Scholars... View Details
      Keywords: Infrastructure; Product Design; Organizational Design; Practice; Groups and Teams; Social and Collaborative Networks; Information Technology
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      Baldwin, Carliss Y. "The Mirroring Hypothesis: Theory, Evidence and Exceptions." Harvard Business School Working Paper, No. 10-058, January 2010. (Revised June 2010.)
      • December 2009
      • Case

      TruEarth Healthy Foods: Market Research for a New Product Introduction

      By: V. Kasturi Rangan and Sunru Yong
      Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
      Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
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      Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
      • December 2009
      • Teaching Note

      TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

      By: V. Kasturi Rangan and Sunru Yong
      Teaching Note for 4065. View Details
      Keywords: Market Research; Consumer Marketing; Brands; Research; Marketing Channels; Brands and Branding
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      Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)." Harvard Business School Teaching Note 094-066, December 2009.
      • December 2009
      • Supplement

      TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)

      By: V. Kasturi Rangan and Sunru Yong
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      Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction, Instructor's Spreadsheet (Brief Case)." Harvard Business School Spreadsheet Supplement 094-068, December 2009.
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