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  • All HBS Web  (9,042)
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  • All HBS Web  (9,042)
    • People  (12)
    • News  (1,357)
    • Research  (6,884)
    • Events  (37)
    • Multimedia  (53)
  • Faculty Publications  (5,695)
← Page 15 of 9,042 Results →
  • 2012
  • Chapter

The Relational Roles of Brands

By: Jill Avery
In contemporary culture, brands play important relational roles, linking consumers to others and serving as relational partners. This chapter provides an understanding of the relational roles of brands to illuminate why and how consumers connect with brands and how... View Details
Keywords: Brands; Brand Management; Brand Equity; Brand Building; Customer Relationship Management; CRM; Customers; Customer Focus and Relationships; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry
Citation
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Avery, Jill. "The Relational Roles of Brands." Chap. 9 in Marketing Management: A Cultural Perspective, edited by Lisa Penaloza, Nil Toulouse, and Luca M. Visconti, 147–163. Routledge, 2012.
  • 2011
  • Module Note

Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd.

By: Shashank Shah, Shashank Shah and A. Sudir Bhaskar
Keywords: Supply Chain Management; Supplier Relationships; Dealer Network; Auto Industry; India
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Shah, Shashank, and A. Sudir Bhaskar. "Suppliers to Dealers: Stakeholders' Management at TVS Motor Company Ltd." 2011.
  • 19 Aug 2014
  • News

A Post-Maternity Leave Survival Guide

Keywords: motherhood; maternity leave; workplace relationships; emotions; psychology
  • Research Summary

Overview

Elizabeth uses a humanistic lens to research people's emotions, relationships, and narrative dynamics at work. Through her scholarship, she aims to help people and organizations create space for, and better understand, inherently human experiences at work such as... View Details
Keywords: Relationships; Emotions; Qualitative Methods; Culture; Psychodynamics
  • November 2012 (Revised April 2013)
  • Case

Konys, Inc.

By: Deishin Lee and Tunay I. Tunca
This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market.... View Details
Keywords: Option Contract; Uncertainty; Sourcing; Supplier Relationship; Risk and Uncertainty; Contracts; Supply Chain; Consumer Products Industry; Electronics Industry
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Lee, Deishin, and Tunay I. Tunca. "Konys, Inc." Harvard Business School Case 613-065, November 2012. (Revised April 2013.)
  • 1998
  • Conference Presentation

The Dark Side of Embeddedness: An Examination of the Influence of Direct and Indirect Board Interlocks and CEO/Board Relationships on Interfirm Alliances

By: Ranjay Gulati
Citation
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Gulati, Ranjay. "The Dark Side of Embeddedness: An Examination of the Influence of Direct and Indirect Board Interlocks and CEO/Board Relationships on Interfirm Alliances." Paper presented at the Academy of Management Annual Meeting, San Diego, CA, 1998.
  • 2011
  • White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
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Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
  • April 2013
  • Teaching Note

Konys, Inc. (TN)

By: Deishin Lee and Tunay Tunca
This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market.... View Details
Keywords: Contracts; Option Contract; Uncertainty; Sourcing; Supplier Relationship; Supply Chain
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Lee, Deishin, and Tunay Tunca. "Konys, Inc. (TN)." Harvard Business School Teaching Note 613-094, April 2013.
  • Article

How to Get the Most Out of Peer Support Groups: A Guide to the Benefits and Best Practices

By: Boris Groysberg and Robert Russman Halperin
For years business leaders have turned to peer forums—groups of four to 10 people with similar interests who meet regularly for confidential conversations—to share their problems, find support and insights, and learn and grow. But because such forums are small and... View Details
Keywords: Peer Comparison; Support; Workplace; Peer Relationships; Personal Development and Career
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Groysberg, Boris, and Robert Russman Halperin. "How to Get the Most Out of Peer Support Groups: A Guide to the Benefits and Best Practices." Harvard Business Review 100, no. 3 (May–June 2022): 130–141.
  • March 2016
  • Article

Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms

By: Adam Tatarynowicz, Maxim Sytch and Ranjay Gulati
This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing interorganizational networks in six industries with an agent-based simulation model of network emergence.... View Details
Keywords: Interorganizatonal Relationships; Social Networks; Network Emergence; Interorganizational Networks; Information Technology; Networks; Organizational Structure; Social and Collaborative Networks; Social Media
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Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati. "Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms." Administrative Science Quarterly 61, no. 1 (March 2016): 52–86.
  • 2013
  • Tool

Harvard Business Review's Go to Market Tools: Customer Lifetime Value

By: Thomas Steenburgh and Jill Avery
How much are your customers worth? Has your marketing budget been slashed? Need to figure out the best place to invest your time and effort to reach your growth target? HBR's Go to Market Tool helps calculate your customer's lifetime value, allowing you to prioritize... View Details
Keywords: Quantitative Analysis; Tools; Customer Lifetime Value; Customer Defection; CRM; Customer Relationship Management; Marketing; Marketing Strategy; Customer Focus and Relationships
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Steenburgh, Thomas, and Jill Avery. Harvard Business Review's Go to Market Tools: Customer Lifetime Value. Tool. Harvard Business Review Press, 2013. Electronic.
  • 2020
  • Working Paper

Contract Duration and the Costs of Market Transactions

By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and... View Details
Keywords: Vertical Relationships; Transaction Costs; Contract Duration; Identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods
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MacKay, Alexander. "Contract Duration and the Costs of Market Transactions." Harvard Business School Working Paper, No. 18-058, December 2017. (Revised May 2020. Direct download.)
  • June 2022
  • Teaching Note

Katie Couric Media: Landing the First Client

By: N. Louis Shipley, William R. Kerr and Paige Boehmcke
Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm. View Details
Keywords: Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry
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Shipley, N. Louis, William R. Kerr, and Paige Boehmcke. "Katie Couric Media: Landing the First Client." Harvard Business School Teaching Note 822-138, June 2022.
  • May 2016 (Revised May 2017)
  • Case

Supply Chain Finance at Procter & Gamble

By: Benjamin C. Esty, E. Scott Mayfield and David Lane
In April 2013, Procter & Gamble (P&G), the world’s largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving suppliers the... View Details
Keywords: Working Capital; Supply Chain Finance; Corporate Treasury; Consumer Packaged Goods; Supply Chain; Supplier Relationships; Banking; Liquidity; Accounts Payable; Financial Reporting; Cash Flow; Cost Management; Banks and Banking; Financial Strategy; Multinational Firms and Management; Supply Chain Management; Accrual Accounting; Value Creation; Consumer Products Industry; Forest Products Industry; United States; Brazil
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Esty, Benjamin C., E. Scott Mayfield, and David Lane. "Supply Chain Finance at Procter & Gamble." Harvard Business School Case 216-039, May 2016. (Revised May 2017.)
  • December 2012 (Revised May 2012)
  • Supplement

Konys, Inc. (CW)

By: Deishin Lee and Tunay Tunca
Keywords: Supply Chain; Option Contract; Uncertainty; Sourcing; Supplier Relationship; Risk and Uncertainty; Contracts; Supply Chain Management
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Lee, Deishin, and Tunay Tunca. "Konys, Inc. (CW)." Harvard Business School Spreadsheet Supplement 613-703, December 2012. (Revised May 2012.)
  • September 2009
  • Article

Is There a Better Commitment Mechanism than Cross-Listings for Emerging Economy Firms? Evidence from Mexico

By: Jordan I. Siegel
The last decade of work in corporate governance has shown that weak legal institutions at the country level hinder firms in emerging economies from accessing finance and technology affordably. To attract outside resources, these firms must often use external... View Details
Keywords: Commitment; Inter-organizational Relationships; Emerging Markets; Economics; International Political Economy; Economy; Business Ventures; Information; Mexico
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Siegel, Jordan I. "Is There a Better Commitment Mechanism than Cross-Listings for Emerging Economy Firms? Evidence from Mexico." Journal of International Business Studies 40, no. 7 (September 2009): 1171–1191. (The last decade of work in corporate governance has shown that weak legal institutions at the country level hinder firms in emerging economies from accessing finance and technology affordably. To attract outside resources, these firms must often use external commitments for repayment. Research suggests that a common commitment mechanism is to borrow US securities laws, which involves listing the emerging economy firm's shares on a US exchange. This paper uses a quasi-natural experiment from Mexico to examine the conditions under which forming a strategic alliance with a foreign multinational firm is actually a superior mechanism for ensuring good corporate governance.)
  • 2019
  • Working Paper

Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design

By: Jodi L. Short, Michael W. Toffel and Andrea R. Hugill
Activism seeking to improve labor conditions in global supply chains has led transnational corporations to adopt codes of conduct and monitor suppliers for compliance, but it is unclear whether these formal organizational structures raise labor standards. Drawing on... View Details
Keywords: Monitoring; Supplier Relationship; Sustainability; Sustainability Management; Sustainable Operations; Sustainable Supply Chains; NGO; Globalization; Corporate Accountability; Operations; Supply Chain; Supply Chain Management; Labor; Working Conditions; Business Processes; Corporate Social Responsibility and Impact; Performance Evaluation; Safety; Risk and Uncertainty; Apparel and Accessories Industry; Electronics Industry; China; Indonesia; India; Bangladesh
Citation
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Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill. "Improving Working Conditions in Global Supply Chains: The Role of Institutional Environments and Monitoring Program Design." Harvard Business School Working Paper, No. 17-001, July 2016. (Revised September 2019. Formerly titled "Code Contingencies: Designing Monitoring Regimes to Promote Improvement in Supply Chain Working Conditions" and "Beyond Symbolic Responses to Private Politics.")
  • Article

Emotional Acknowledgment: How Verbalizing Others' Emotions Fosters Interpersonal Trust

By: Alisa Yu, Justin M. Berg and Julian Zlatev
People often respond to others’ emotions using verbal acknowledgment (e.g., “You seem upset”). Yet, little is known about the relational benefits and risks of acknowledging others’ emotions in the workplace. We draw upon Costly Signaling Theory to posit how emotional... View Details
Keywords: Emotion; Costly Signaling; Interpersonal Trust; Emotional Valence; Interpersonal Relationships; Empathic Accuracy; Emotions; Relationships; Trust; Interpersonal Communication
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Yu, Alisa, Justin M. Berg, and Julian Zlatev. "Emotional Acknowledgment: How Verbalizing Others' Emotions Fosters Interpersonal Trust." Organizational Behavior and Human Decision Processes 164 (May 2021): 116–135.
  • August 2016
  • Case

Building Smart Neighborhoods at Bouygues

By: Amy C. Edmondson, Bertrand Moingeon, Guo Bai and Jean-François Harvey
Can a consortium of 16 organizations, including multinational corporations, local government agencies, and startups, turn a rundown Paris suburb into a “smart” (ecologically viable, high-tech, livable) neighborhood? This case explores how Bouygues Immobilier led such a... View Details
Keywords: Collaboration; Teaming; Cross-industry Collaboration; Interorganizatonal Relationships; Innovation; Nascent Industries; Smart Cities; Governance; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Information Technology Industry; Construction Industry; Paris; France
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Edmondson, Amy C., Bertrand Moingeon, Guo Bai, and Jean-François Harvey. "Building Smart Neighborhoods at Bouygues." Harvard Business School Case 617-007, August 2016.
  • January 2016
  • Supplement

Open Innovation at Fujitsu (B)

By: Amy C. Edmondson and Jean-François Harvey
This add-on case study reveals the location decision that was made in front of the challenge presented in case study #616-034. The launch of the Open Innovation Gateway (OIG) was a success. Fujitsu's management team now had to figure out the best way to continue to... View Details
Keywords: Open Innovation; Collaboration; Culture Change; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Leadership; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Japan; United States; Sunnyvale
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Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (B)." Harvard Business School Supplement 616-035, January 2016.
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