Publications

April 2020 (Revised July 2020)
Case

Unrest in Chile

By: Vincent Pons, William Mullins, John Masko, Annelena Lobb and Rafael Di Tella

In 2020, Chileans would head to the ballot box to decide their country’s future. Many international observers credited Chile’s decades of neoliberal governance with turning the country into Latin America’s “Tiger,” a prosperous, diversified economy on its way to... View Details

Keywords: Developing Countries and Economies; Macroeconomics; Economy; Political Elections; Public Opinion; Social Issues; Equality and Inequality; System Shocks; Chile; Latin America

02 May 2016
Research & Ideas

Why People Don’t Vote--and How a Good Ground Game Helps

informed overall than native-born citizens. Another explanation, however, is that the visits simply sent a message that these voters’ opinions mattered. “They sent a very different signal than the interactions immigrants have with most... View Details

Keywords: by Michael Blanding; Public Relations; Public Relations

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

December 1997
Case

California: The American Future?

By: Bruce R. Scott and Kevin Price

California has long been a lead state in terms of population growth, income, and societal norms. In the 1990s, California voters approved referenda to restrict benefits to immigrants and to prohibit affirmative action. Is this likely to be another leading indicator for... View Details

Keywords: Fairness; Governing Rules, Regulations, and Reforms; Policy; Laws and Statutes; Civil Society or Community; Public Opinion; California

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

The FBI has ordered Apple’s help unlocking an alleged terrorist’s iPhone. The company has opposed the request and turned to the court of public opinion for help with a verdict. As a House Judiciary Committee... View Details

Keywords: Re: Sunil Gupta; Technology

Fast Answer

Workplace Diversity: Data Sources

conducts public opinion polling, demographic research, media content analysis, and other empirical social science research. Includes polling on work and employment, mostly focused on issues relating to women... View Details

04 Nov 2016
News

The Competitiveness of Lost Causes

Ministry of Trade when his government sent him to study at Harvard’s Kennedy School of Government, Duch enrolled at HBS because he wanted “to have both sides of the river as an experience, understanding the business side from the public... View Details

Keywords: Deborah Blagg

July, 2024
Article

Consumer Protection in an Online World: An Analysis of Occupational Licensing

By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson

We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details

Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers

Find at Harvard

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

2016
Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details

Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States

Find at Harvard

19 Feb 2010
News

The MBA Oath Debate

recent opinion piece in the Financial Times, HBS student Andrew Sridhar (MBA 2010) cited what he calls “troubling” aspects of the oath. For example, he doesn’t buy the professionalization analogy with oaths in law, medicine, or the... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services

23 Oct 2019
News

Training Principals to Build Great Schools

frequently don’t have peers to bounce ideas off of.” Thompson adds, “Participants have found colleagues who intimately understand their work and whose opinions they value.” To date, over 2,100 people have completed the first course to... View Details

Keywords: University Collaborations

October 1999
Case

Royal Dutch/Shell in Transition (B)

By: Lynn S. Paine

This case describes the decisions made by Shell in response to the situation presented in the (A) case. View Details

Keywords: Governance; Corporate Accountability; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Social Issues; Public Opinion; Moral Sensibility; Values and Beliefs; Transformation; Energy Industry

November 2020 (Revised March 2023)
Teaching Note

Unrest in Chile

By: Vincent Pons, John Masko, Rafael Di Tella and William Mullins

In 2020, Chileans would head to the ballot box to decide their country’s future. Many international observers credited Chile’s decades of neoliberal governance with turning the country into Latin America’s “Tiger,” a prosperous, diversified economy on its way to... View Details

Keywords: Developing Countries and Economies; Macroeconomics; Economy; Political Elections; Public Opinion; Social Issues; Equality and Inequality; System Shocks; Chile; Latin America