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19 Dec 2006
First Look

First Look: December 19, 2006

difficult to compute. Yet these customers generate value to the firm because their presence attracts fee-paying sellers. In this paper we consider the value of a customer in these types of networked setting. We compute the value of customers by View Details

Keywords: Sean Silverthorne

July 1998 (Revised February 1999)
Case

Private Communications Corporation (A)

Ann Meceda is a soon-to-be MBA graduate. She has been working as the director of marketing in an Internet start-up, and now the founder wants her to become CEO. She must weigh the personal and business risks and assess her own objectives and tolerance for risks. View Details

Keywords: Risk Management; Internet and the Web; Management Succession; Marketing; Personal Development and Career; Business Startups; Service Industry

Find at Harvard

2011
Chapter

Consumers' Relationships with Brands

By: Susan Fournier and Jill Avery

This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details

Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry

July 2005 (Revised June 2006)
Case

Narayana Murthy and Compassionate Capitalism

By: William W. George, Shailendra Jit Singh and Andrew N. McLean

Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive growth, demanding management challenges, and widely lauded company leadership. His personal leadership philosophy... View Details

Keywords: Business Ventures; Economic Systems; Ethics; Values and Beliefs; Philanthropy and Charitable Giving; Biography; Leadership; Business or Company Management; Information Technology Industry; India

February 2018
Teaching Note

Still Leading Series—Issues in Transitioning to New Forms of Service Later in Life

By: Rosabeth Moss Kanter, Rakesh Khurana, James Honan and Ai-Ling Jamila Malone

The Still Leading case series includes an introductory note, “Still Leading (A): Issues in Transitioning to New Forms of Service Later in Life” and 10 supplementary cases that cover the transition of highly accomplished and prolific leaders (Hon. Robert McDonald, Hon.... View Details

Keywords: Leadership; Personal Development and Career; Transition

December 2023 (Revised March 2024)
Case

Manufacturing Moderna's Future

By: Satish Tadikonda and William Marks

In 2019, Moderna faced long odds of survival having failed to develop a successful clinical program out of the vast platform technology they had built around mRNA. Nearly overnight, the company skyrocketed to success with a vaccine for COVID-19, leading to an extremely... View Details

Keywords: Health Pandemics; Health Testing and Trials; Technological Innovation; Product Development; Production; Science-Based Business; Biotechnology Industry

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

February 2025 (Revised April 2025)
Case

Shake Shack's Playbook for the Digital Era

By: Christopher Stanton, Allison Ciechanover and George Gonzalez

This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details

Keywords: Business Model; Customer Satisfaction; Technology Adoption; Brands and Branding; Organizational Culture; Customization and Personalization; Expansion; Food and Beverage Industry

December 2007 (Revised February 2012)
Case

John and Andrea Rice: Entrepreneurship and Life

By: Howard H. Stevenson, Janet Kraus and Shirley Spence

The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of success. Particular attention is paid to the... View Details

Keywords: For-Profit Firms; Entrepreneurship; Work-Life Balance; Family and Family Relationships; Nonprofit Organizations

2010
Book

Builder’s Apprentice: A Memoir

By: Andrew J. Hoffman

In 1986, Andrew (Andy) Hoffman quit an engineering job, declined acceptances for graduate school at Harvard and Berkeley and accepted a carpenter's job in Nantucket. Unbeknownst to him, he had entered the world of high-end custom building. Within four years, he was... View Details

Keywords: Personal Development and Career; Construction Industry

December 1981 (Revised February 2010)
Case

Mike Miller (A)

Mike Miller, Harvard MBA '78, resigned his first job out of HBS within six months because he believed his personal values and learning objectives could not be accommodated. Students may discuss the problems of anticipating corporate culture, learning the ropes,... View Details

Keywords: Experience and Expertise; Values and Beliefs; Jobs and Positions; Organizational Culture; Personal Development and Career; Personal Characteristics

June 2018 (Revised February 2019)
Teaching Note

Home Nursing of North Carolina

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

In 2011, immediately after graduating HBS, Ari Medoff began a self-funded search for a small firm to buy and run as its CEO. After just three month of searching, he identified Home Nursing of North Carolina (HNNC), a home care agency based in Greensboro, NC, as a... View Details

Keywords: Small Firms Management; Acquisition; Negotiation Process; Investment; Small Business; Management; Personal Development and Career

February 2008 (Revised May 2010)
Case

Laurence Longren: End Game

By: Howard H. Stevenson and Shirley M. Spence

This case examines a successful 64-year old as he considers his goals, and how he should be spending his time, at this stage of his life. It briefly recounts his life story, and provides a special focus on personal financial planning and wealth management issues. View Details

Keywords: Age; Financial Management; Time Management; Personal Development and Career; Planning

12 Oct 1999
Research & Ideas

Women Leading Business: A New Kind of Conversation

Education staff.EE: What led you to develop the "Women Leading Business" forum? Hart: I'd observed in the School's Executive Education programs—AMP, PMD, and OPM, for example—that the women attending them loved meeting each... View Details

Keywords: Re: Myra M. Hart & Cynthia A. Montgomery

2008
Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis

Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details

Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior

07 Mar 2007
Research & Ideas

How Do You Value a “Free” Customer?

Businesspeople understand that not all customers are created equal—the 80-20 rule suggests that over time a small percentage of a company's customer base can generate a high percentage of its sales and profit. Models for calculating customer lifetime value are built on... View Details

Keywords: by Sarah Jane Gilbert; Web Services

Article

Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses

By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer

Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details

Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting

January 2023
Supplement

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin

In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details

2019
Working Paper

Birds of a Feather ... Enforce Social Norms? Interactions Among Culture, Norms, and Strategy

By: Hongyi Li and Eric J. Van den Steen

This paper analyzes how shared beliefs and preferences (or values) cause the emergence of social norms; why people may enforce norms that go against their own beliefs and preferences/values; and how this may cause a disconnect to develop between the... View Details

Keywords: Culture; Norms; Values and Beliefs; Organizational Culture; Strategy

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

oversee the outcomes. A development plan should be prepared for each person to provide the varied experiences required if they are chosen, with opportunities to shine in different roles and exposure to the... View Details

Keywords: by Bill George

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