Publications

Find at Harvard

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

June 2014
Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

Matt Kelly is the CEO of JBG SMITH and a member of the Board of Trustees. Prior to the formation of JBG SMITH, Mr. Kelly served as a Managing Partner of the JBG Companies and was co-head of JBG’s Investments Group and primarily responsible for... View Details

28 Apr 2011
Op-Ed

While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home

earthquake damage. They can take action now to ensure that America invests in growing our domestic stock of world-class suppliers. A national campaign to enhance supply-chain partnerships could also accelerate job creation. America needs... View Details

Keywords: by Rosabeth Moss Kanter

October 1990 (Revised March 1998)
Case

De Beers Consolidated Mines Ltd. (A)

Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details

Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry

April 2007 (Revised March 2008)
Case

Dr. Iqbal Survé at Sekunjalo Investment Group (A)

By: Linda A. Hill and Emily Stecker

Dr. Iqbal Surve, a self-described "medical doctor, philanthropist, and social entrepreneur," was born in 1963 and grew up in poverty, like virtually all non-white South Africans during apartheid. During the 1970s and 1980s, he served in leadership positions in the ANC,... View Details

Keywords: Crime and Corruption; Social Entrepreneurship; Investment; Leadership; Corporate Social Responsibility and Impact; Partners and Partnerships; South Africa

Career Coach

Madison Whitt

from large tech companies like SpaceX and Apple to small startups to management consulting firms. She’s excited to help with interview preparation, resume and cover letter reviews, and networking. Employment experience: Boston Consulting... View Details

1999
Chapter

Multinational Cross-Investment between Switzerland and Britain 1914-1945

By: G. Jones

This chapter examines multinational cross-investment between Switzerland and Great Britain between 1914 and 1945. While Great Britain and Switzerland were both major home economies for multinationals,few companies from either country were interested in investing in the... View Details

Keywords: History; Multinational Firms and Management; International Relations; Investment; Great Britain; Switzerland

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: advertising; communications; consumer products; credit card; education industry; financial services; high technology; marketing industry; telecommunications

Ashley V. Whillans

Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

March 1998 (Revised November 1998)
Case

Empresas CAP, 1994

By: Tarun Khanna and Danielle Melito Wu

Empresas CAP began as a private-sector steel company in 1946. Over the next 40 years, CAP's ownership structure moved from nationalization to reprivatization. Unrestricted by state ownership, CAP began to diversify its holdings. The case considers the viability of... View Details

Keywords: Ownership; Privatization; Diversification; Competitive Strategy; Growth and Development Strategy; Management; Planning; Steel Industry

August 1993 (Revised November 1994)
Case

Deaver Brown and Cross River, Inc.

Cross River makes and sells an innovative, folding baby stroller to the U.S. market. The company has broken even in its first year, selling mainly to small retailers. CEO Deaver Brown urgently wants to expand distribution to national chains and has secured appointments... View Details

Keywords: Expansion; Entrepreneurship; Product Marketing; Consumer Products Industry; United States

30 Sep 2014
First Look

First Look: September 30

regimes and codes of conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which... View Details

Keywords: Sean Silverthorne

August 2014
Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman

Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

Crossing Borders in a World Where Differences Still Matter. As he sees it, important realities dotting the landscape for business can be grouped into 4 basic areas: cultural, administrative/political, geographic, and economic. Discussions of globalization tend to... View Details

Keywords: by Martha Lagace

November 2005 (Revised August 2006)
Case

Investor Relations at TOTAL

By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman

Examines investor relations and financial communications in a large company with a diverse group of financial stakeholders. Total is an "energy major" based in Paris, France. The importance of its product and its impact on economies and environments combine with the... View Details

Keywords: Financial Reporting; Business and Shareholder Relations; Communication Strategy; Paris

August 2000
Case

Project ACHIEVE - January 2000

By: H. Kent Bowen and Elizabeth Kind

Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details

Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry

March 2016
Case

M-Pesa: Financial Inclusion in Kenya

By: Rajiv Lal, Lisa Cox and Sarah McAra

M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details

Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya