Publications

September 1996 (Revised March 1999)
Case

EMDICO (A)

The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia

September 1996 (Revised March 1999)
Case

EMDICO (B)

Supplements the (A) case. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia

July 1996 (Revised June 1998)
Case

Gillette Indonesia

The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Consumer Products Industry; Indonesia

1996
Chapter

Antagonism or Equanimity: U.S. Multinationals and Regional Trading Blocs

By: L. T. Wells Jr.

Keywords: Multinational Firms and Management; Globalized Economies and Regions; Trade

1995
Chapter

The Evolution of European Multinational Banking before 1914: Comparisons and Contrasts

By: G. Jones

Keywords: History; Multinational Firms and Management; Banks and Banking; Banking Industry; Europe

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

September 1995
Case

Richina Capital Partners Limited

By: William A. Sahlman and Jason Green

Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details

Keywords: Business Startups; Venture Capital; Problems and Challenges; Emerging Markets; Multinational Firms and Management; Cross-Cultural and Cross-Border Issues; Governance Compliance; Business Strategy; Expansion; Investment Return; China

Find at Harvard

1995
Chapter

The Tax Treatment of Interest and the Operations of U.S. Multinationals

By: K. Froot and J. Hines

Keywords: Multinational Firms and Management; Taxation; Interest Rates; United States

Find at Harvard

March 1995 (Revised May 1996)
Supplement

Dennis Hightower in Conversation with MBA Students, November 21, 1994 (Supplement)

By: Ashish Nanda

Supplements Walt Disney's Dennis Hightower: Taking Charge & Dennis Hightower: Walt Disney's Transnational Manager. View Details

Keywords: Multinational Firms and Management

March 1995 (Revised March 1995)
Case

Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.

By: David J. Collis and Elizabeth Wynne Johnson

CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures.... View Details

Keywords: Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

January 1995 (Revised October 1995)
Case

Citibank: Global Customer Management

By: Michael Y. Yoshino and Thomas W. Malnight

Describes Citibank's worldwide operations, which include activities in developing and developed markets. The bank's structure also varies across markets and regions, varying from autonomous national affiliates to an industry/product-based structure in its domestic U.S.... View Details

Keywords: Customer Focus and Relationships; Global Range; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; SWOT Analysis; Emerging Markets; Banking Industry; United States