Mobile and Wireless Technology - Publications - Faculty & Research

01 Sep 2014
News

Afghanistan’s Hope and Light

Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile communication towers on the... View Details

Keywords: Julia Hanna

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

technology will not be fully realized, however, if companies simply make their existing online services available through wireless devices. Successful players in the m-commerce market space will take a much... View Details

Keywords: by Nitin Nohria & Marty Leestma

October 2019
Case

Leading Bank Leumi into the Future

By: Joshua D. Margolis, Allison M. Ciechanover, Nicole Keller and Danielle Golan

An unlikely but highly effective leader of a traditional bank, Rakefet Russak-Aminoach, simultaneously leads a classic change effort and an unconventional effort to innovate. She focuses her initial energy on making the bank more efficient in the face of industry... View Details

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01 Dec 2015
News

Leading Boston and Beyond

management tools for the city. He stayed on as an advisor to Menino, rebuilding the city’s 24-hour hotline and exploring how mobile apps could be utilized to make reporting issues more convenient for... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Executive, Legislative, and Other General Government Support

March 2018
Case

IBM: Watson and the Internet of Things

By: Rajiv Lal and Scott Johnson

IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market. View Details

Keywords: IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry

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30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

consumers use their mobile devices in store. Surprisingly, also when some undecided consumers look up products and prices on their smartphones while in a store, companies don’t necessarily lose out on... View Details

Keywords: by Dina Gerdeman; Retail

January 2024 (Revised May 2024)
Case

Private 5G Networks

By: Andy Wu and Maggie Yang

In the late 2010’s, 5G emerged as a new standard in communication technology. 5G was designed to enable ultra-reliable low-latency communications (URLLC), massive machine-type communication (MMTC), and enhanced mobile broadband (EMBB) (see Exhibit 1 for a detailed... View Details

Keywords: 5G; Communication Technology; Mobile and Wireless Technology; Technological Innovation; Innovation Strategy; Telecommunications Industry

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25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

assets, including customer relationships; innovative products and services; high-quality and responsive operating processes; skills and knowledge of the workforce; the... View Details

Keywords: by Robert S. Kaplan & David P. Norton

2013
Working Paper

Clusters and the New Growth Path for Europe

By: Christian Ketels and Sergiy Protsiv

This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details

Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe

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January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

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December 2012
Case

Blink Booking

By: William R. Kerr, Magnus Thor Torfason and Alexis Brownell

Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure.... View Details

Keywords: Clones; Cloning; Rocket Internet; Start-up; Equity Split; Arbitrage; Incubator; Mobile App; Expansion; Spain; Europe; Entrepreneurship; Ethics; Internet and the Web; Information Technology Industry; Information Technology Industry; Information Technology Industry; Spain; Europe

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August 2005 (Revised August 2006)
Case

PalmSource 2005

By: David B. Yoffie and Barbara Mack

PalmSource is facing stiff competition from handheld, wireless handheld, and smart phone vendors in 2005. In addition, changes in leadership and corporate structure have altered its relationship with its leading customer--PalmOne. Although Palm renews its license with... View Details

Keywords: Competition; Innovation Strategy; Alliances; Software; Market Participation; Wireless Technology; Trends; Working Conditions; Change Management; Information Technology Industry; United States

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March 2015 (Revised December 2016)
Case

American Well: The DTC Decision

By: Elie Ofek and Natalie Kindred

In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details

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2012
Book

Sleeping with Your Smartphone: How to Break the 24-7 Habit and Change the Way you Work

By: Leslie A. Perlow

Does it have to be this way? Can't resist checking your smartphone or mobile device? Sure, all this connectivity keeps you in touch with your team and the office—but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and... View Details

Keywords: Time Management; Internet and the Web; Groups and Teams; Performance Productivity; Globalized Firms and Management; Service Industry

Citation

August 2018 (Revised February 2023)
Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli

As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details

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16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

their artificial reality (AR) annotation products on mobile phones. AT&T, Cisco, and Zoom have enhanced their network capabilities for increased demand in bandwidth. In addition, numerous small... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

21 Nov 2013
News

Case Study: BlackBerry and Thorsten Heins

like push email with its BlackBerry Enterprise Server. This gave them a first-mover advantage, but as technology improved and data capabilities on wireless voice networks... View Details

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53346 November–December 2017 Research-Technology Management Innovation Streams and Executive Leadership By: Tushman, Michael Abstract—Incumbent firms face steep challenges... View Details

Keywords: Sean Silverthorne

March 1992 (Revised June 1995)
Case

Introduction of FM Radio (A): Finally, A ""Staticless"" Radio

Describes the evolution of radio technology and business from the initial days of wireless telegraphy to the advent, growth, and establishment of amplitude-modulated (AM) radio manufacturing and broadcasting. Begins and ends with a description of a decision the Radio... View Details

Keywords: Technological Innovation; Leading Change; Product Design; Product Development; Media and Broadcasting Industry; United States

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