Publications

Keywords: Professor Amy C. Edmonson; Professor Boris Groysberg; Professor Josh Lerner; Teaching Fellow Ann Leamon; Professor Leslie A. Perlow; Professor of Management Practice Felda Hardymon;; social media; Finance

01 Jun 2012
News

Faculty Books

How Trusted Leaders Use Conversation to Power Their Organizations by Boris Groysberg and Michael Slind (Harvard Business Review Press) How can leaders make their big or growing companies feel small again? How can they recapture the... View Details

Felix Oberholzer-Gee

Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details

Keywords: media; media; media; media

Research Summary

The "New" Corporate Communications

By: Stephen A. Greyser

Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details

27 May 2015
News

Companies ignore ‘customer avengers’ at their peril

29 Oct 2013
News

Sheila Marmon

Elie Ofek

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

Keywords: media; media; media; media

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

April 2009 (Revised May 2009)
Case

Oprah Winfrey

By: Nancy F. Koehn, Erica Helms, Katherine Miller and Rachel Wilcox

The case explores the entrepreneurial journey of Oprah Winfrey, examining how she built an audience for one of the most successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how... View Details

Keywords: Business Model; Entrepreneurship; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Personal Development and Career; Strategy; Media and Broadcasting Industry; United States

01 Sep 2006
News

Leadership Change at Ford Motor Company

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

On Facebook and a myriad of other social media platforms, you can find out who your friends are dating, see pictures of their last vacation, and even know what they had for lunch yesterday. It is now becoming more unusual when someone... View Details

Keywords: by Michael Blanding

Michael I. Norton

Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

Keywords: advertising; consumer products; e-commerce industry; marketing industry; nonprofit industry

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its... View Details

Keywords: Sean Silverthorne

Profile

Tricia Lee

divisions at Microsoft. It was an incredible journey, but I realized that to achieve the goals I had in mind, I'd need to round out my knowledge base. I wanted to learn the formal language of business (i.e. finance, ops, marketing), best... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

July 2021
Case

Kevin D. Johnson: To Be a Venture Capitalist or an Operator?

By: Jo Tango and Alys Ferragamo

In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he quickly needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, Johnson Media Inc., but his career goals had shifted while... View Details

Keywords: Entrepreneurship; Business Startups; Goals and Objectives; Race; Wealth; Decisions; Venture Capital; Personal Development and Career; United States

18 Mar 2019
Research & Ideas

Stuck in Commuter Hell? You Can Still Be Productive

media on the train, may actually interfere with people’s ability to transition into work mode smoothly—which makes them feel gloomier about their jobs and more likely to quit. “I was surprised with this finding myself,” Harvard View Details

Keywords: by Dina Gerdeman

June 2024
Teaching Note

Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz

Teaching Note for HBS Case No. 924-307. The Teaching Note offers suggestions for using the case as a “product innovation” for different levels of students and their knowledge of baseball. Discussion plan questions for instructors are provided in the context of MLB’s... View Details

Keywords: Business Model; Business and Stakeholder Relations; Media; Product; Sports Industry