Publications

SSRN

July–August 2016
Article

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

By: Ayelet Israeli, Eric Anderson and Anne Coughlan

Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details

Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry

05 Sep 2018
Video

James Mwangi Creating Emerging Markets Full Interview

24 Mar 2016
Working Paper Summaries

Economic Uncertainty and Earnings Management

Keywords: by Luke C.D. Stein and Charles C.Y. Wang; Financial Services

February 2008 (Revised February 2008)
Case

Yale School of Management

By: Srikant M. Datar, David A. Garvin and James Weber

In the fall of 2006, the Yale School of Management launched a new core curriculum in its MBA program. The new curriculum eliminated traditional discipline-based courses such as finance and marketing and replaced them with courses that sought to integrate teaching and... View Details

Keywords: Transformation; Business Education; Curriculum and Courses; Learning; Teaching; Integration

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

September 1997
Case

Radiology Management Sciences

Radiology Management Sciences (RMS) analyzes diagnostic imaging claims to help HMOs and insurers control utilization. As industry changes threaten RMS's profitability, the company's founders contemplate two alternative business models. View Details

Keywords: Business Model; Industry Growth; Service Industry; Health Industry

Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details

June 2024
Article

Rationalizing Outcomes: Interdependent Learning in Competitive Markets

By: Anoop R. Menon and Dennis Yao

In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details

Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition

February 2005
Article

Managing the Ecosystem

By: Marco Iansiti

The days of the corporate lone wolf are over. In our increasingly interconnected world, standing alone is no longer a viable business model. Instead, smart companies rely heavily on networks of partners, suppliers, and customers to achieve market success and sustain... View Details

Keywords: Integrated Corporate Reporting; Partners and Partnerships; Industry Clusters; Customers; Markets; Situation or Environment; Banks and Banking; Insurance; Software

13 Feb 2006
Research & Ideas

The Hidden Market for Babies

reproductive medicine have indeed created a market for babies, a market in which parents choose traits, clinics woo clients, and specialized providers earn millions of dollars a year. In this market,... View Details

Keywords: by Manda Salls; Biotechnology; Health; Technology

July 1993 (Revised June 1994)
Case

Phil Knight Managing NIKE's Transformation

By: Hugo Uyterhoeven

Describes Nike's responses to market and competitive challenges as well as its attempts at an organizational transformation from unstructured entrepreneurial management to more formalized, professional management. Focuses on Phil Knight's leadership role. View Details

Keywords: Entrepreneurship; Leadership; Managerial Roles; Organizational Change and Adaptation; Problems and Challenges; Competition

Educators

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

have," said Mark Cleverley, a senior solutions executive at IBM. "The CIA can talk to the INS," agreed Mark Hogan, vice president and general manager at BEA Government Systems, "but there are policy issues that affect... View Details

Keywords: by Julia Hanna; Service

Article

Equitable and Efficient Coordination in Traffic Flow Management

By: Cynthia Barnhart, Dimitris Bertsimas, Constantine Caramanis and Douglas S. Fearing

When air traffic demand is projected to exceed capacity, the FAA implements Traffic Flow Management programs. Independently, these programs maintain a first-scheduled, first-served invariant, which is the accepted standard of fairness within the industry. Coordinating... View Details

Keywords: Traffic Flow Management; Ground Holding Programs; Equitable Flight Delay; Equity; Saving; Management; Management Practices and Processes; Demand and Consumers; Performance Capacity; Performance Efficiency; Conflict and Resolution; System; Aerospace Industry

May 2002
Background Note

Project Valuation in Emerging Markets

Reviews the issues managers face when attempting to value projects abroad. These include dealing with multiple currencies, adjusting for country and industry risk, and considering expropriation and devaluation risk. View Details

Keywords: Valuation; Emerging Markets; Projects

Educators

May 1997 (Revised March 1998)
Case

Teradyne: Managing Disruptive Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

Educators