Publications

Web

Tracking Tariffs: Are Retailers Passing Costs to Consumers? | Working Knowledge

Research by Alberto Cavallo breaks down tariff-related price fluctuations. Are retailers passing tariff-related price increases on to consumers? So far, only a little. Prices have climbed within days after tariff announcements. However, the magnitude View Details

Web

Unpacking Hidden Risk in the Trusted Treasury Market | Working Knowledge

Finance and Investing Unpacking Hidden Risk in the Trusted Treasury Market Featuring Jonathan L. Wallen . By Danielle Kost on June 6, 2025 . Research by Jonathan Wallen shows how regulatory shifts have introduced unexpected risk in the safe haven Treasury market. He... View Details

Web

When AI Chatbots Help People Act More Human | Working Knowledge

Data and Technology When AI Chatbots Help People Act More Human Featuring Shunyuan Zhang and Das Narayandas . By Ben Rand on May 27, 2025 . An analysis of more than 250,000 chat conversations reveals the potential for AI chatbots to... View Details

June 2014
Article

Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery

Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details

Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry

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Research Summary

Overview

Professor Santana studies consumer judgment and decision making within the domain of behavioral pricing and the subjective value of money. With respect to behavioral pricing, her current projects are focused on how consumers think, feel, and behave in response to... View Details

Keywords: Judgment And Decision Making; Behavioral Pricing; Consumer Behavior

Article

Memory and Representativeness

By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer

We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)... View Details

Keywords: Cued Recall; Interference; Similarity; Probabilistic Judgments; Heuristics And Biases

Web

How Proxy Advisers Get Companies Talking to Shareholders | Working Knowledge

Finance and Investing How Proxy Advisers Get Companies Talking to Shareholders Featuring Aiyesha Dey . By Jay Fitzgerald on June 4, 2025 . An analysis of say-on-pay votes by Aiyesha Dey showed how the "ISS treatment" significantly... View Details

2002
Working Paper

Learning How and Learning What: Effects of Tacit and Codified Knowledge on Performance Improvement Following Technology Adoption

By: Amy C. Edmondson, Ann B. Winslow, Richard M.J. Bohmer and Gary Pisano

06 Jun 2016
Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

What makes a successful entrepreneurial leader? Is it the technical brilliance of Bill Gates? The obsessive focus on user experience of Steve Jobs? The vision, passion, and strong execution View Details

Keywords: by HBS Working Knowledge

2021
Working Paper

The Effects of Temporal Distance on Intra-Firm Communication: Evidence from Daylight Savings Time

By: Jasmina Chauvin, Prithwiraj Choudhury and Tommy Pan Fang

Cross-border communication costs have plummeted and enabled the global distribution of work, but frictions attributable to distance persist. We estimate the causal effects of temporal distance, i.e., time zone separation between employees, on intra-firm communication,... View Details

Keywords: Communication Patterns; Time Zones; Geographic Frictions; Knowledge Workers; Multinational Companies; Communication; Multinational Firms and Management; Geographic Location

SSRN

2018
Book

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

By: Amy C. Edmondson

The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation,... View Details

Keywords: Psychological Safety; Knowledge Economy; Teaming; Management; Organizational Culture; Innovation and Management; Learning

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April 2019
Article

Shooting the Messenger

By: Leslie John, Hayley Blunden and Heidi Liu

Eleven experiments provide evidence that people have a tendency to “shoot the messenger,” deeming innocent bearers of bad news unlikeable. In a preregistered lab experiment, participants rated messengers who delivered bad news from a random drawing as relatively... View Details

Keywords: Judgment; Communication; Sense-making; Attribution; Disclosure; Interpersonal Communication; Perception; Judgments; Motivation and Incentives

Web

Core Body of Knowledge - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions A Concrete Symbol The Exhibition Introduction Educating Business Administrators Core Body View Details

January 2024
Article

Fencing Off Silicon Valley: Cross-Border Venture Capital and Technology Spillovers

By: Ufuk Akcigit, Sina T. Ates, Josh Lerner, Richard Townsend and Yulia Zhestkova

The treatment of foreign investors is a contentious topic in U.S. entrepreneurship policy. We model a setting where foreign corporate investments in Silicon Valley may allow U.S. entrepreneurs to pursue technologies that they could not otherwise, but may also lead to... View Details

Keywords: Innovation; Corporate Venture Capital; Knowledge Spillovers; Foreign Direct Investment; Innovation and Invention; Venture Capital; Entrepreneurship; Policy

SSRN

2020
Working Paper

When Do Experts Listen to Other Experts? The Role of Negative Information in Expert Evaluations for Novel Projects

By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani

The evaluation of novel projects lies at the heart of scientific and technological innovation, and yet literature suggests that this process is subject to inconsistency and potential biases. This paper investigates the role of information sharing among experts as the... View Details

Keywords: Project Evaluation; Innovation; Knowledge Frontier; Negativity Bias; Projects; Innovation and Invention; Information; Diversity; Judgments

SSRN

Article

Seeker Beware: The Interpersonal Costs of Ignoring Advice

By: Hayley Blunden, Jennifer M. Logg, Alison Wood Brooks, Leslie John and Francesca Gino

Prior advice research has focused on why people rely on (or ignore) advice and its impact on judgment accuracy. We expand the consideration of advice-seeking outcomes by investigating the interpersonal consequences of advice seekers’ decisions. Across nine studies, we... View Details

Keywords: Advice; Advice Seeking; Expertise; Impression Management; Wisdom Of Crowds; Interpersonal Communication; Relationships; Behavior; Experience and Expertise; Perception; Judgments; Outcome or Result

Article

Pseudo-Set Framing

By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton

Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details

Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior

May 24, 2016
Article

Build a Culture of Health

By: John A. Quelch

Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details

Jul 2012
Conference Presentation

The Evolution of Railroads as Modern Business Institutions and Its Impact on Knowledge Transfer and Engineering Education in pre-1949 China

By: Elisabeth Koll