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    • All HBS Web  (3,121)
      • Faculty Publications  (634)

      International MarketingRemove International Marketing →

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      • November 2012 (Revised January 2013)
      • Case

      SANY: Going Global

      By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng
      April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details
      Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America
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      Lal, Rajiv, Stefan Lippert, Nancy Hua Dai, and Di Deng. "SANY: Going Global." Harvard Business School Case 513-058, November 2012. (Revised January 2013.)
      • October 2012 (Revised August 2013)
      • Case

      Russia and China: Energy Relations and International Politics

      By: Rawi Abdelal and Sogomon Tarontsi
      Russia and China are neighbors with complementary needs: Russia has an abundance of energy resources, which China needs to fuel its industry. The case analyzes the evolution of the China-Russia energy relations in the post-Cold War period, with an emphasis on the... View Details
      Keywords: Strategy; International Relations; Energy; Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Business and Government Relations; Energy Industry; China; Russia
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      Abdelal, Rawi, and Sogomon Tarontsi. "Russia and China: Energy Relations and International Politics." Harvard Business School Case 713-045, October 2012. (Revised August 2013.)
      • 2012
      • Working Paper

      Can Implicit Regulation Change Financial Market Behavior? Evidence from Spitzer's Attack on Market Timers

      By: Charles C.Y. Wang
      This paper explores a natural experiment setup from the 2003-2004 mutual fund scandals to evaluate the effectiveness of implicit regulation on financial markets behavior. On average, buy-and-hold investors lost 218 basis points annually from 1998 to 2002 to market... View Details
      Keywords: Financial Markets; Market Timing; United States
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      Wang, Charles C.Y. "Can Implicit Regulation Change Financial Market Behavior? Evidence from Spitzer's Attack on Market Timers." Working Paper, 2012.
      • September 2012 (Revised September 2015)
      • Case

      Doing Business in Turkey

      By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik
      In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP... View Details
      Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Turkey
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      Oberholzer-Gee, Felix, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud, and Cigdem Çelik. "Doing Business in Turkey." Harvard Business School Case 713-433, September 2012. (Revised September 2015.)
      • September 2012 (Revised July 2013)
      • Case

      Can the Eurozone Survive?

      By: Dante Roscini and Jonathan Schlefer
      The sovereign debt crisis that took Greece by storm in 2010 began to spread to other European markets. Within a few months Ireland and Portugal had also lost access to the sovereign debt markets and had to rely on supranational loans for their financing. The risk of... View Details
      Keywords: Sovereign Debt Crisis; Currency Areas; Financial Crisis; Borrowing and Debt; Currency Exchange Rate; International Relations; Banking Industry; European Union; Germany; France; Italy; Spain; Greece; Portugal
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      Roscini, Dante, and Jonathan Schlefer. "Can the Eurozone Survive?" Harvard Business School Case 713-034, September 2012. (Revised July 2013.)
      • August 2012 (Revised November 2012)
      • Case

      Viterra

      By: Ray A. Goldberg and Matthew Preble
      As Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down before its sale to the Swiss-based commodity company Glencore, he reflected on his tenure, which had seen the firm grow from a Canadian-focused agricultural cooperative to an... View Details
      Keywords: Change Management; Vision; Strategy And Execution; Growth Strategy; Organizational Change And Transformation; International Business; Farm Cooperatives; Agribusiness; Leading Change; Growth and Development Strategy; Market Entry and Exit; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; Canada; Australia; Asia; North America; Europe
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      Goldberg, Ray A., and Matthew Preble. "Viterra." Harvard Business School Case 913-401, August 2012. (Revised November 2012.)
      • July 2012
      • Case

      Droga5: Launching Jay-Z's Decoded

      By: Anita Elberse and Kwame Owusu-Kesse
      In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
      Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
      • June 2012
      • Case

      Innovating at AT&T: Partnering to Lead the Broadband Revolution

      By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
      In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
      Keywords: Innovation & Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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      Applegate, Lynda M., Phillip Andrews, and Kerry Herman. "Innovating at AT&T: Partnering to Lead the Broadband Revolution." Harvard Business School Case 812-124, June 2012.
      • June 2012 (Revised October 2012)
      • Teaching Note

      TripAdvisor (TN)

      By: Sunil Gupta
      By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
      Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Tourism Industry; China; United States
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      Gupta, Sunil. "TripAdvisor (TN)." Harvard Business School Teaching Note 512-108, June 2012. (Revised October 2012.)
      • April 2012
      • Case

      Bella Healthcare India

      By: Dorothy Leonard and Sunru Yong
      Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. Under country manager Joseph Cherian it evolved considerably, developing its own research and development capabilities.... View Details
      Keywords: India; Productivity; Organizational Development; International Business; R&D; Cross-cultural Relations; Medical Equipment & Devices; Joint Ventures; Medical Specialties; Research and Development; Product Development; Organizational Change and Adaptation; Strategy; Decision Choices and Conditions; Health Care and Treatment; Product Launch; Failure; Cross-Cultural and Cross-Border Issues; Medical Devices and Supplies Industry; Bangalore
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      Leonard, Dorothy, and Sunru Yong. "Bella Healthcare India." Harvard Business School Brief Case 124-440, April 2012.
      • April 2012
      • Article

      Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages

      By: Juan Alcacer and Minyuan Zhao
      This study looks at the role of firms' internal linkages in highly competitive technology clusters, where much of the world's R&D takes place. The leading players in these clusters are multilocation firms that organize and integrate knowledge across sites worldwide.... View Details
      Keywords: Multinational Firms and Management; Technological Innovation; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Research and Development; Risk and Uncertainty; Competition; Competitive Advantage; Technology
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      Alcacer, Juan, and Minyuan Zhao. "Local R&D Strategies and Multi-location Firms: The Role of Internal Linkages." Management Science 58, no. 4 (April 2012): 734–753.
      • April 2012
      • Article

      Retail Doesn't Cross Borders: Here's Why and What to Do about It

      By: Marcel Corstjens and Rajiv Lal
      Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details
      Keywords: Operations; Growth and Development Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Local Range; Retail Industry
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      Corstjens, Marcel, and Rajiv Lal. "Retail Doesn't Cross Borders: Here's Why and What to Do about It." Harvard Business Review 90, no. 4 (April 2012).
      • March 2012
      • Case

      Angry Birds

      By: Sunil Gupta and Dharmishta Rood
      Within months of its launch in December 2009, Angry Birds, a mobile game created by a small Finnish company, Rovio Entertainment Ltd., became an international hit. By late 2011, Rovio was not only making Angry Birds games for the iPhone, Android and other mobile... View Details
      Keywords: Brands and Branding; Marketing Strategy; Diversification; Expansion; Video Game Industry; Finland
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      Gupta, Sunil, and Dharmishta Rood. "Angry Birds." Harvard Business School Case 512-033, March 2012.
      • February 2012
      • Article

      Management Practices across Firms and Countries

      By: Nicholas Bloom, Christos Genakos, Raffaella Sadun and John Van Reenen
      For the last decade we have been using double-blind survey techniques and randomized sampling to construct management data on over 10,000 organizations across 20 countries. On average, we find that in manufacturing American, Japanese, and German firms are the best... View Details
      Keywords: Management Practices and Processes; Competency and Skills; Governing Rules, Regulations, and Reforms; Organizations; Developing Countries and Economies; Economic Sectors; Performance; Business and Shareholder Relations; Private Equity; Multinational Firms and Management; United States; Germany; Japan; China; India
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      Bloom, Nicholas, Christos Genakos, Raffaella Sadun, and John Van Reenen. "Management Practices across Firms and Countries." Academy of Management Perspectives 26, no. 1 (February 2012): 12–33.
      • 2012
      • Case

      Beyondsoft Co., Ltd. (B)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B)." Tsinghua University Case, 2012.
      • 2012
      • Teaching Note

      Beyondsoft Co., Ltd. (B) (TN)

      By: F. Warren McFarlan, Donghong Li and Hong Zhang
      The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details
      Keywords: Computer Software; Entrepreneurship; Information Technology; Outsourcing; Strategy; China; Applications and Software; China
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      McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (B) (TN)." Tsinghua University Teaching Note, 2012.
      • 2012
      • Article

      Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

      By: G. Jones and Christina Lubinski
      This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details
      Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany
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      Jones, G., and Christina Lubinski. "Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco." Hamburger Wirtschafts-Chronik 9 (2012): 141–165.
      • December 2011 (Revised April 2013)
      • Case

      Brasil Foods

      By: David E. Bell and Natalie Kindred
      In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details
      Keywords: Global Strategy; Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Brazil
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      Bell, David E., and Natalie Kindred. "Brasil Foods." Harvard Business School Case 512-013, December 2011. (Revised April 2013.)
      • December 2011 (Revised September 2017)
      • Case

      Domino's Pizza

      By: David E. Bell, Phillip Andrews and Mary Shelman
      Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details
      Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry
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      Bell, David E., Phillip Andrews, and Mary Shelman. "Domino's Pizza." Harvard Business School Case 512-004, December 2011. (Revised September 2017.)
      • December 2011 (Revised June 2013)
      • Case

      Bananas (A)

      By: Eric Van den Steen
      As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —... View Details
      Keywords: Sustainable Competitive Advantage; Growth Strategy; Strategic Analysis; PVA; Culture As Commitment; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Competitive Strategy; Mergers and Acquisitions; Strategy; Corporate Strategy; Belgium
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      Van den Steen, Eric. "Bananas (A)." Harvard Business School Case 712-451, December 2011. (Revised June 2013.)
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