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      • March 2015 (Revised June 2015)
      • Case

      Medalogix

      By: Richard G. Hamermesh and Matthew G. Preble
      This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details
      Keywords: Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States
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      Hamermesh, Richard G., and Matthew G. Preble. "Medalogix." Harvard Business School Case 815-116, March 2015. (Revised June 2015.)
      • Article

      Multilateral Matching

      By: John William Hatfield and Scott Duke Kominers
      We introduce a matching model in which agents engage in joint ventures via multilateral contracts. This approach allows us to consider production complementarities previously outside the scope of matching theory. We show analogues of the first and second welfare... View Details
      Keywords: Matching; Stability; Competitive Equilibrium; Core; Networks; Competition; Joint Ventures; Balance and Stability; Groups and Teams; Entrepreneurship
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      Hatfield, John William, and Scott Duke Kominers. "Multilateral Matching." Journal of Economic Theory 156 (March 2015): 175–206.
      • February 2015 (Revised August 2016)
      • Case

      Nokia's Bridge Program: Redesigning Layoffs (A)

      By: Sandra J. Sucher and Susan J. Winterberg
      "Not another Bochum." Nokia Board Chairman Jorma Ollila was clear in the goals he set for the 2011 restructuring that Nokia's new CEO, Stephen Elop, had decided was necessary to address the dramatically changed competitive environment the company faced in smartphones... View Details
      Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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      Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Redesigning Layoffs (A)." Harvard Business School Case 315-002, February 2015. (Revised August 2016.)
      • February 2015 (Revised February 2016)
      • Case

      CrossFit (A)

      By: Shikhar Ghosh, Ali Huberlie and Christopher Payton
      The case provides a sense of motivations of venture capital firms, the pivotal role that founders play, and explores the limits of founder-driven growth.
      CrossFit (CF) describes the approach taken by its founder Greg Glassman in setting up one of the most... View Details
      Keywords: Finance; Venture Capital; Strategy; Organizational Culture; Entrepreneurship; Franchise Ownership; Innovation and Invention; United States; North America
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      Ghosh, Shikhar, Ali Huberlie, and Christopher Payton. "CrossFit (A)." Harvard Business School Case 815-089, February 2015. (Revised February 2016.)
      • February 2015
      • Article

      Location Choices under Strategic Interactions

      By: Juan Alcacer, Cristian Dezso and Minyuan Zhao
      The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms... View Details
      Keywords: Location Strategies; Multinational Strategy; Oligopolistic Competition; Firm Heterogeneity; Geographic Location; Multinational Firms and Management; Balance and Stability; Decision Choices and Conditions; Game Theory
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      Alcacer, Juan, Cristian Dezso, and Minyuan Zhao. "Location Choices under Strategic Interactions." Strategic Management Journal 36, no. 2 (February 2015): 197–215.
      • 2015
      • Chapter

      From Periphery to Core: A Process Model for Embracing Sustainability

      By: Luciana Silvestri and Ranjay Gulati
      There is a growing call for business enterprises to adopt sustainability principles and practices, yet many established organizations continue to struggle in their quest to embrace them. In this chapter, we analyze how organizations that relegate sustainability to the... View Details
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      Silvestri, Luciana, and Ranjay Gulati. "From Periphery to Core: A Process Model for Embracing Sustainability." In Leading Sustainable Change: An Organizational Perspective, edited by Rebecca Henderson, Ranjay Gulati, and Michael Tushman. Oxford University Press, 2015.
      • January 2015 (Revised July 2019)
      • Case

      CVS Health: Promoting Drug Adherence

      By: Leslie John, John Quelch and Robert Huckman
      Email mking@hbs.edu for a courtesy copy.

      The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
      Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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      John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
      • January 2015 (Revised April 2015)
      • Case

      Zeal: Launching Personalized and Social Learning

      By: John J-H Kim and Christine S. An
      Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details
      Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
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      Kim, John J-H, and Christine S. An. "Zeal: Launching Personalized and Social Learning." Harvard Business School Case 315-052, January 2015. (Revised April 2015.)
      • January 2015 (Revised October 2015)
      • Case

      Trouble at Tessei

      By: Ethan Bernstein and Ryan W. Buell
      In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
      Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
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      Bernstein, Ethan, and Ryan W. Buell. "Trouble at Tessei." Harvard Business School Case 615-044, January 2015. (Revised October 2015.)
      • 2015
      • Chapter

      Negotiations: Statistical Aspects

      By: James K. Sebenius
      'Negotiation analysis' seeks to develop prescriptive theory and useful advice for negotiators and third parties. It generally emphasizes the parties' underlying interests, alternatives to negotiated agreement, approaches to productively manage the inherent tension... View Details
      Keywords: Negotiation Preparation; Negotiation Tactics; Negotiation Participants
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      Sebenius, James K. "Negotiations: Statistical Aspects." In International Encyclopedia of the Social & Behavioral Sciences. 2nd ed. Edited by James D. Wright, 430–436. London: Elsevier, 2015.
      • December 2014 (Revised February 2020)
      • Case

      Compass Group: The Ascension Health Decision

      By: Ryan W. Buell
      In 2012, Compass Group (Compass) was on the verge of closing a $2 billion deal with Ascension Health (Ascension), one of the largest healthcare systems in the United States. Under the deal, Compass would provide foodservice management and cleaning services for 86 of... View Details
      Keywords: Operations Strategy; Sectorization; Operational Focus; Customer Compatibility; Service Operations; Service Delivery; Operations; Strategy; Customer Focus and Relationships; Service Industry; Health Industry; United States
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      Buell, Ryan W. "Compass Group: The Ascension Health Decision." Harvard Business School Case 615-026, December 2014. (Revised February 2020.)
      • 2014
      • Working Paper

      Higher-Ambition CEOs Need Higher-Ambition Boards

      By: Edward Ludwig, Elise Walton and Michael Beer
      Over the past years, forward-looking CEOs have adopted a higher-ambition approach to strategy and leadership. These "higher-ambition CEOs" are driven by a sense of purpose that goes beyond achieving financial success. They aspire to build organizations that succeed in... View Details
      Keywords: Strategy; Leadership Style; Management Teams
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      Ludwig, Edward, Elise Walton, and Michael Beer. "Higher-Ambition CEOs Need Higher-Ambition Boards." Harvard Business School Working Paper, No. 15-052, December 2014.
      • December 2014 (Revised July 2016)
      • Case

      HEINEKEN—Brewing a Better World

      By: Forest L. Reinhardt, José Alvarez, Tonia Junker and Daniela Beyersdorfer
      The Dutch company HEINEKEN, one of the leading global brewers known for its brands like Heineken, Amstel, and Desperados and for its award-winning marketing campaigns, seeks to closely integrate its long-term sustainability "Brewing a Better World" approach into its... View Details
      Keywords: Beer/brewing Industry; Sustainability; Local Sourcing; Corporate Strategy; Global Strategy; Brands and Branding; Marketing Strategy; Supply Chain Management; Corporate Social Responsibility and Impact; Food and Beverage Industry
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      Reinhardt, Forest L., José Alvarez, Tonia Junker, and Daniela Beyersdorfer. "HEINEKEN—Brewing a Better World." Harvard Business School Case 715-022, December 2014. (Revised July 2016.)
      • December 2014 (Revised May 2015)
      • Case

      Growth Hacking at Bazaart (A)

      By: Jeffrey Bussgang and Matthew G. Preble
      The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details
      Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel
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      Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
      • 2015
      • Working Paper

      How Should We Pay for Health Care?

      By: Michael E. Porter and Robert S. Kaplan
      Improving the way we pay for health care must be a central component in health care reform. Payment reform must link provider reimbursement and accountability to improving patient value: better health outcomes delivered at lower cost. Today’s deeply flawed... View Details
      Keywords: Competition; Value; Health Industry
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      Porter, Michael E., and Robert S. Kaplan. "How Should We Pay for Health Care?" Harvard Business School Working Paper, No. 15-041, December 2014. (Revised February 2015.)
      • December 2014
      • Article

      Second Thoughts About a Strategy Shift

      By: Elie Ofek and Jill Avery
      A retail guru attempts to reposition an established brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions... View Details
      Keywords: Brand Management; Pricing Strategy; Retailing; Leadership; Price; Product Marketing; Brands and Branding; Retail Industry
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      Ofek, Elie, and Jill Avery. "Second Thoughts About a Strategy Shift." Harvard Business Review 92, no. 12 (December 2014): 125–127.
      • November 2014
      • Case

      BRAC in 2014

      By: Tarun Khanna, Rachna Tahilyani, Reeti Roy and Aldo Sesia
      In the early 1970s BRAC was a startup nongovernmental organization (NGO) working in Bangladesh. By 2014, it was the world's largest NGO. It had a strong presence in Bangladesh and had begun to deliver social development programs in nine other countries. Its founder and... View Details
      Keywords: BRAC; Bangladesh; NGO; Strategy; Business Model; Business Organization; Social Entrepreneurship; Innovation and Management; Growth and Development Strategy; Social Enterprise; Social Issues; Poverty; Bangladesh
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      Khanna, Tarun, Rachna Tahilyani, Reeti Roy, and Aldo Sesia. "BRAC in 2014." Harvard Business School Case 715-414, November 2014.
      • October 2014
      • Article

      Making Charity Pay

      By: Michael I. Norton and Jill Avery
      Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
      Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
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      Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
      • 29 Sep 2014
      • Other Presentation

      Reshaping Regional Economic Development: Clusters and Regional Strategy

      By: Michael E. Porter
      Professor Michael Porter delivered a keynote speech at Mapping the Midwest's Future, a conference held in Minneapolis and hosted by the University of Minnesota that officially launched the new U.S. Cluster Mapping tool. His presentation focused on U.S. competitiveness... View Details
      Keywords: Clusters; Regional Strategy; Industry Clusters; Economics; Minneapolis; United States
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      Porter, Michael E. "Reshaping Regional Economic Development: Clusters and Regional Strategy." Mapping the Midwest's Future, Institute for Strategy and Competitiveness and University of Minnesota, Humphrey School of Public Affairs, Minneapolis, MN, September 29, 2014.
      • September 2014 (Revised June 2016)
      • Case

      Whole Foods: The Path to 1,000 Stores

      By: David F. Drake, Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian and Jeffrey Stock
      The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also... View Details
      Keywords: Human Capital; Food; Expansion; Market Entry and Exit; Operations; Strategy; Retail Industry; Food and Beverage Industry; United States
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      Drake, David F., Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian, and Jeffrey Stock. "Whole Foods: The Path to 1,000 Stores." Harvard Business School Case 615-019, September 2014. (Revised June 2016.)
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