Publications

April 2011 (Revised July 2011)
Case

Renewing GE: The Africa Project (A)

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details

Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States

Article

The Impact of Forward-Looking Metrics on Employee Decision-Making: The Case of Customer Lifetime Value

By: Pablo Casas-Arce, Asis Martinez Jerez and V.G. Narayanan

This paper analyzes the effects of forward-looking metrics on employee decision-making. We use data from a bank that started providing branch managers with the customer lifetime value (CLV)—an estimate of the future value of the customer relationship—of mortgage... View Details

Keywords: Customer Lifetime Value; Forward-looking Metrics; Employees; Decision Making; Information; Customer Value and Value Chain; Banks and Banking; Mortgages; Outcome or Result

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26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

can make you feel like it's objectifying the people who are involved or exploiting them. It can lead to concerns that people might think you are not doing it for the right reasons.” Jackson spent 20 months embedded in the View Details

Keywords: by Kristen Senz

Web

Marketing - Faculty & Research

insights, they still require fine-tuning with proprietary data to produce accurate preference estimates. And despite their potential, LLMs should augment rather than replace human research, because they struggle with nuanced customer... View Details

25 Jun 2024
Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

mostly female workers tend to have less rapport—which can hamper productivity. Tamayo notes that prior research has emphasized the importance of soft skills, such as communication, for both workers and managers, yet this paper goes a step further in illustrating how... View Details

Keywords: by Kara Baskin; Food & Beverage

15 May 2024
Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

people ages 2 through 59, with some 98 percent of accidents tied to human error. And accidents cost $340 billion, or 1.6 percent, of US Gross Domestic Product in 2023, according to the US National Highway Traffic Safety Administration.... View Details

Keywords: by Rachel Layne; Transportation; Auto

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

Creeps into AI, Managers Can Stop It by Asking the Right Questions Too Nice to Lead? Unpacking the Gender Stereotype That Holds Women Back When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment Feedback or ideas to... View Details

Keywords: by Rachel Layne

December 2009 (Revised January 2010)
Case

Managing Talent at Bertelsmann AG (A)

By: Boris Groysberg, Nitin Nohria, Mark Maletz and Kerry Herman

Bertelsmann's EVP HR Immanuel Hermreck and his team were focused on four key HR issues. Three of these were somewhat discreet: improving Bertelsmann's employer brand; managing Bertelsmann talent across the firm's decentralized businesses; and ensuring early... View Details

Keywords: Talent and Talent Management; Recruitment; Retention; Selection and Staffing; Leadership Development; Strategic Planning; Competitive Advantage; Media and Broadcasting Industry; Germany

2008
Book

On Competition

By: M. E. Porter

Competition is one of society's most powerful forces for making things better in many ﬁelds of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details

Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation

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July 2020
Article

Who Should Select New Employees, Headquarters or the Unit Manager? Consequences of Centralizing Hiring at a Retail Chain

By: Carolyn Deller and Tatiana Sandino

We examine how changing the allocation of hiring decision rights in a multiunit organization affects employee-firm match quality, contingent on a unit’s circumstances. Our research site, a U.S. retail chain, switched from a decentralized hiring model (hiring by... View Details

Keywords: Control; Selection; Decentralization; Company Values; Retail Chains; Employees; Selection and Staffing; Local Range; Business Headquarters; Decision Making

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12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.” Big idea 1: Don’t be a caveman Brain science indicates that many of our knee-jerk emotions evolved to protect us from predators but might... View Details

Keywords: by Avery Forman

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

survival. However, the pattern of human response to disasters has been shown to be remarkably consistent across cultures, and for disasters of many different causes, effects, and durations, from earthquakes to shipwrecks to kidnapping.... View Details

Keywords: by Boris Groysberg and Robin Abrahams

05 Sep 2023
Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

teams appeared to have more, not fewer, errors. “All these years later, I can still remember viscerally how it felt,” says Edmondson, who recounts the experience in her new book about the importance of failure, Right Kind of Wrong: The... View Details

Keywords: by Michael Blanding

July 9, 2019
Article

Setting Better Sales Goals with Analytics

By: Doug J. Chung, Isabel Huber, Vinay Murthy, Varun Sunku and Marije Weber

Sales compensation is a critical lever in motivating a salesforce and driving growth in the business-to-business sector: Studies show that revising compensation in line with market trends can have a 50% greater impact on sales than advertisements have, for instance. A... View Details

Keywords: Analytics; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Goals and Objectives

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24 Mar 2022
Research & Ideas

Rituals at Work: Teams That Play Together Stay Together

differently about their coworkers and their work,” he says. The findings are detailed in the recent paper, Work Group Rituals Enhance the Meaning of Work, published in Organizational Behavior and Human Decision Processes. Norton conducted... View Details

Keywords: by Kristen Senz

January 2025
Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín

On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details

Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry