Publications

2015
Government Testimony

Testimony to the U.S. House of Representatives on Healthcare, 2015

By: Leemore S. Dafny

July 2020 (Revised April 2022)
Case

Paris Saint-Germain: Building One of the World's Top Sports Brands

By: Anita Elberse and David Moreno Vicente

In March 2020, Nasser Al-Khelaifi, the president of French soccer club Paris Saint-Germain (‘PSG’) sees his team clinch a spot among the last eight clubs to compete in the UEFA Champions League. Established in 1970 and initially a club with only moderate success, PSG’s... View Details

Keywords: Soccer; Football; Superstars; Talent; Talent Development; General Management; Sports; Entertainment; Media; Talent and Talent Management; Globalization; Brands and Branding; Marketing; Strategy; Sports Industry; Europe

19 Mar 2014
News

A Brand Manager's Guide to Losing Control

November 2007 (Revised March 2009)
Case

Allston: Brand vs. Architecture

By: Andre F. Perold, Arthur I Segel and Christopher M. Gordon

Harvard President Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the... View Details

Keywords: Decision Choices and Conditions; Brands and Branding; Design; Urban Development; Selection and Staffing; Construction Industry; Boston

March–April 2013
Article

Expected Firm Altruism, Quality Provision, and Brand Extensions

By: Julio J. Rotemberg

A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of... View Details

Keywords: Customers; Quality; Consumer Behavior; Attitudes; Brands and Branding

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November 2023
Article

Brokerage House Initial Public Offerings and Analyst Forecast Quality

By: Mark Bradshaw, Michael Drake, Joseph Pacelli and Brady Twedt

We examine how brokerage firm initial public offerings (IPOs) influence the research quality of sell-side analysts employed by the brokerage. Our main results focus on earnings forecast bias and absolute forecast errors as proxies for research quality. Using a... View Details

Keywords: IPOs; Research Analysts; ＂Brokerage Industry; Initial Public Offering; Employees; Behavior; Outcome or Result

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12 Nov 2014
Op-Ed

A Challenge to the New Congress: Pass Housing Finance Reform

Nicolas P. Retsinas is Senior Lecturer in Real Estate, Harvard Business School and former Federal Housing Commissioner. Rob Couch is Counsel, Bradley Arant Boult Cummings and former President of GNMA. Over... View Details

Keywords: by Nicolas Retsinas & Rob Couch; Construction; Real Estate

2009
Working Paper

Corrigendum to 'Resource-Monotonicity for House Allocation Problems'

By: Bettina-Elisabeth Klaus and Lars Ehlers

Ehlers and Klaus (2003) study so-called house allocation problems and claim to characterize all rules satisfying efficiency, independence of irrelevant objects, and resource-monotonicity on two preference domains (Ehlers and Klaus, 2003, Theorem 1).... View Details

Keywords: Equality and Inequality; Resource Allocation

Read Now

3 PM – 7:30 PM PST, 15 Nov 2017

HBS Alumnae Circles Open House & Training 2017: Palo Alto

HBS Alumnae Circles are taking new members - are you interested? Register for this upcoming open house to learn more. View Details

3 PM – 8 PM EDT, 30 Oct 2017

HBS Alumnae Circles Open House and Training 2017: Washington, D.C.

HBS Alumnae Circles are taking new members - are you interested? Register for this upcoming open house to learn more. View Details

Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets... View Details

1996
Article

A Segment-Level Model of Category Volume and Brand Choice

By: William R. Dillon and Sunil Gupta

Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume

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June 1985
Case

Henkel Group: Umbrella Branding and Globalization Decisions

By: Robert J. Dolan

Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details

Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry

November 2001
Case

Charles Schwab Corp.: Introducing A New Brand

By: Rajiv Lal and David Kiron

As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry

January 2008
Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China