Gambling - Publications - Faculty & Research

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

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17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men... View Details

Keywords: by Carmen Nobel; Advertising

January 2018
Supplement

Peak Games: Hiring Priorities in Times of Rapid Growth (B)

By: William R. Kerr and Gamze Yucaoglu

On November 7, 2017, Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, had just closed the sale of Peak Games’ card games studio. This sale included three of the company’s top grossing games and half of its team. Sahin was happy... View Details

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November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

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05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

the capabilities they need. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52603 September 2017 Current History China Gambles on Modernizing Through Urbanization By: Looney, Kristen, and Meg Rithmire... View Details

Keywords: Sean Silverthorne

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

outrun [its] present distinctive competence," then the strategist had to consider a firm's "willingness to gamble that the latter can be built up to the required level."13 The debate over a firm's "willingness to... View Details

Keywords: by Pankaj Ghemawat

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

found that the underlying organizational principles run contrary to the conventional procedures of the blue-chip marketers like Procter & Gamble and The Coca-Cola Company, companies that other companies typically imitate. These... View Details

Keywords: by Manda Salls

11 Apr 2000
Research & Ideas

Financial Services 24/7

typical new player, for example, might spend over $100 million in advertising. "There is a big rush for market share," explains Crane. "Firms are gambling that when the dust settles, they will be one of the survivors." F. Warren McFarlan,... View Details

Keywords: by Susan Young

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

Harvard Business School Case 518-041 The ABN AMRO World Tennis Tournament Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw... View Details

Keywords: Sean Silverthorne

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Gamble or American Airlines); the maker of a key component (such as microchip maker Intel); the supplier or assembler (such as Dell or Arrow Electronics); or the distributor (such as W. W. Grainger) or retailer (such as Wal-Mart). A... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

22 Mar 2011
First Look

First Look: March 22

to create substantial wealth for the company's shareholders would be lost. As it was, the company's founder and CEO had already gambled by investing in enough production capacity for acceptance in the niche beverage market-before a market... View Details

Keywords: Sean Silverthorne

15 Dec 2009
First Look

First Look: Dec. 15, 2009

on its way to the successful creation of an entirely new business segment. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410052-PDF-ENG Gillette Company (E): Procter & Gamble Rosabeth Moss Kanter and Matthew BirdHarvard... View Details

Keywords: Martha Lagace

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details