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      • 2009
      • Blog

      Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession

      By: John A. Quelch
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      Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.
      • February 2009 (Revised April 2011)
      • Case

      Mistry Architects (A)

      By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
      Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details
      Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution
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      Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (A)." Harvard Business School Case 609-044, February 2009. (Revised April 2011.)
      • February 2009 (Revised February 2022)
      • Case

      Fannie Mae: Public or Private?

      By: David A. Moss, Cole Bolton and Kimberly Hagan
      In 1987, President Ronald Reagan established the President's Commission on Privatization to identify federal government functions that could be shifted to the private sector. One agency that the Commission considered was the Federal National Mortgage Association, or... View Details
      Keywords: Restructuring; Financial Institutions; Mortgages; Government and Politics; Business History; Privatization; Private Sector; Laws and Statutes; United States
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      Moss, David A., Cole Bolton, and Kimberly Hagan. "Fannie Mae: Public or Private?" Harvard Business School Case 709-025, February 2009. (Revised February 2022.)
      • February 2009 (Revised September 2011)
      • Case

      Big Spaceship: Ready to Go Big?

      By: Boris Groysberg and Michael Slind
      Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
      Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
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      Groysberg, Boris, and Michael Slind. "Big Spaceship: Ready to Go Big?" Harvard Business School Case 409-047, February 2009. (Revised September 2011.)
      • 2009
      • Book

      Financial Economics

      By: Zvi Bodie, Robert C. Merton and David L. Cleeton
      This book seeks to explain finance through its functions rather than its institutions, concentrating on the three pillars of finance: optimization over time, asset valuation, and risk management. View Details
      Keywords: Economics; Finance; Assets; Risk Management; Risk and Uncertainty; Valuation
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      Bodie, Zvi, Robert C. Merton, and David L. Cleeton. Financial Economics. 2nd ed. NJ: Prentice Hall, 2009. (Overview; Translated into Korean and Hungarian.)
      • January 2009 (Revised June 2010)
      • Case

      Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System

      By: Ranjay Gulati
      In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details
      Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry
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      Gulati, Ranjay. "Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System." Harvard Business School Case 409-062, January 2009. (Revised June 2010.)
      • January 2009 (Revised June 2010)
      • Case

      Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture

      By: Ranjay Gulati
      Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational... View Details
      Keywords: Customer Satisfaction; Organizational Design; Organizational Structure; Organizational Change and Adaptation; Change Management; Organizational Culture; Research and Development; Job Cuts and Outsourcing; Employees; Brands and Branding; Customer Relationship Management; Business Units
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      Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
      • December 2008 (Revised January 2011)
      • Case

      Arcadia Biosciences: Seeds of Change

      By: Arthur A. Daemmrich, Forest L. Reinhardt and Mary Louise Shelman
      Arcadia Biosciences is an entrepreneurial California agricultural biotech company seeking to earn carbon credits by modifying commodity crops for use in China and India. Eric Rey, Arcadia's CEO, faced a strategic inflection point in early September 2008. The company... View Details
      Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Biotechnology Industry; China; India; California
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      Daemmrich, Arthur A., Forest L. Reinhardt, and Mary Louise Shelman. "Arcadia Biosciences: Seeds of Change." Harvard Business School Case 709-019, December 2008. (Revised January 2011.)
      • December 2008
      • Article

      Corporate Governance and Agency Conflicts

      By: Aiyesha Dey
      I investigate whether corporate governance is associated with the level of agency conflicts in firms. I employ exploratory principal components analysis on 22 individual governance variables to obtain seven factors that represent the different dimensions of governance... View Details
      Keywords: Corporate Governance; Agency Theory
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      Dey, Aiyesha. "Corporate Governance and Agency Conflicts." Journal of Accounting Research 46, no. 5 (December 2008): 1143–1181.
      • November – December 2008
      • Article

      Holding a Mirror up to Marketing

      By: John A. Quelch and Katherine Jocz
      The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
      Keywords: Marketing; Advertising Campaigns; Welfare; Diversity; Emotions; Government and Politics
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      Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
      • 2008
      • Working Paper

      The Decentering of the Global Firm

      By: Mihir A. Desai
      This paper describes recent changes in the relationship between firms and nation states. Firms are typically linked to the nation in which they began and are considered to have fixed national identities. While firms have reallocated various activities around the world... View Details
      Keywords: Business Headquarters; Geographic Location; Globalized Firms and Management; Policy; Business and Government Relations
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      Desai, Mihir A. "The Decentering of the Global Firm." Harvard Business School Working Paper, No. 09-054, October 2008.
      • fall 2008
      • Article

      Toward a Theory of Behavioral Operations

      By: Francesca Gino and Gary P. Pisano
      Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who participate in operating systems are... View Details
      Keywords: Management Systems; Operations; Mathematical Methods; Behavior; Cognition and Thinking; Perspective; Theory
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      Gino, Francesca, and Gary P. Pisano. "Toward a Theory of Behavioral Operations." Manufacturing & Service Operations Management 10, no. 4 (fall 2008): 676–691.
      • August 2008
      • Case

      Sloan & Harrison: Non-Equity Partner Discontent

      By: Boris Groysberg and Eliot Sherman
      The law firm, Sloan & Harrison, was dealing with some discontent among its junior non-equity partners. These partners were concerned with the transparency of the advancement process, their ability to position themselves as both leaders within the firm and rainmakers,... View Details
      Keywords: Employees; Human Resources; Leadership Development; Management Style; Performance; Work-Life Balance; Legal Services Industry
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      Groysberg, Boris, and Eliot Sherman. "Sloan & Harrison: Non-Equity Partner Discontent." Harvard Business School Case 409-033, August 2008.
      • July 2008 (Revised January 2009)
      • Case

      Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa

      By: Rawi E. Abdelal and Thomas Koelble
      The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s-that is, a tourist business promoting ecological land management and, at the same time, local economic development. The reserve was in a region in... View Details
      Keywords: Developing Countries and Economies; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Tourism Industry; South Africa
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      Abdelal, Rawi E., and Thomas Koelble. "Londolozi: Towards a Sustainable Business Model and Ecological Integrity in Southern Africa." Harvard Business School Case 709-001, July 2008. (Revised January 2009.)
      • 2008
      • Working Paper

      Communication (and Coordination?) in a Modern, Complex Organization

      By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
      This is a descriptive study of the structure of communications in a modern organization. We analyze a dataset with millions of electronic mail messages, calendar meetings and teleconferences for many thousands of employees of a single, multidivisional firm during a... View Details
      Keywords: Business Conglomerates; Interpersonal Communication; Organizational Structure; Social Issues; Boundaries
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      Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Communication (and Coordination?) in a Modern, Complex Organization." Harvard Business School Working Paper, No. 09-004, July 2008.
      • July – August 2008
      • Article

      The Finance Function in a Global Corporation

      By: Mihir A. Desai
      Keywords: Finance; Business Ventures
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      Desai, Mihir A. "The Finance Function in a Global Corporation." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008).
      • 2008
      • Working Paper

      Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

      By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
      A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
      Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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      MacCormack, Alan D., John Rusnak, and Carliss Y. Baldwin. "Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis." Harvard Business School Working Paper, No. 08-039, March 2008. (Revised October 2008, January 2011.)
      • March 2008
      • Article

      Is Yours a Learning Organization?

      By: David A. Garvin, Amy C. Edmondson and Francesca Gino
      This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An organization with a strong learning culture faces the unpredictable deftly.... View Details
      Keywords: Interpersonal Communication; Learning; Surveys; Leading Change; Management Analysis, Tools, and Techniques; Organizational Culture
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      Garvin, David A., Amy C. Edmondson, and Francesca Gino. "Is Yours a Learning Organization?" Harvard Business Review 86, no. 3 (March 2008): 109–116.
      • February 2008
      • Course Overview Note

      Conceptual Overview of Real Estate Options in Emerging Markets

      By: Nicolas P. Retsinas and Ben Creo
      A conceptual overview of real estate investments in emerging markets and descriptions of suggested modules, cases, and discussion questions for a course on this topic. Intended for instructors, this overview describes the nature of emerging markets and how real estate... View Details
      Keywords: Emerging Markets; Investment; Situation or Environment; Cases; Curriculum and Courses; Real Estate Industry
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      Retsinas, Nicolas P., and Ben Creo. "Conceptual Overview of Real Estate Options in Emerging Markets." Harvard Business School Course Overview Note 208-109, February 2008.
      • February 2008 (Revised May 2009)
      • Case

      INSEAD

      By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
      In the spring of 2008, INSEAD offered a one-year MBA, PhD, executive MBA, and non-degree management education programs to nearly 900 MBA students, 64 PhD candidates, and over 8,500 executive education students. With two campuses, one in Europe and one in Asia, INSEAD... View Details
      Keywords: Curriculum and Courses; Geographic Location; Business Education; Globalization; Diversity; Cross-Cultural and Cross-Border Issues
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      Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "INSEAD." Harvard Business School Case 308-009, February 2008. (Revised May 2009.)
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