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← Page 15 of 1,300 Results →
  • December 2005 (Revised October 2006)
  • Case

Nest Fresh Eggs (A)

By: Teresa M. Amabile and Victoria Winston
Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details
Keywords: Motivation and Incentives
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Amabile, Teresa M., and Victoria Winston. "Nest Fresh Eggs (A)." Harvard Business School Case 806-056, December 2005. (Revised October 2006.)
  • August 2008 (Revised September 2008)
  • Case

The Flaxil Label (A)

This case focuses on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration (FDA). The outcome of the negotiation would determine the new label for Mytex's blockbuster drug for arthritis, Flaxil. The negotiation is quite... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Product Launch; Negotiation Process; Business and Government Relations; Safety; Pharmaceutical Industry
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Barron, Greg M. "The Flaxil Label (A)." Harvard Business School Case 909-001, August 2008. (Revised September 2008.)
  • September 1985 (Revised September 1987)
  • Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry
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Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)

    Forest L. Reinhardt

    Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

    Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

    Keywords: food; food; food; food; food; food; food; food; food; food; food; food; food; food; food; food
    • May 2016 (Revised March 2020)
    • Teaching Note

    Cyberdyne: A Leap to the Future

    By: Doug J. Chung and Mayuka Yamazaki
    Cyberdyne Inc. was a Japanese technology venture founded in 2004 by scientist Yoshiyuki Sankai to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from... View Details
    Keywords: Health Disorders; Technological Innovation; Marketing Strategy; Decisions; Product Launch; Medical Devices and Supplies Industry
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    Chung, Doug J., and Mayuka Yamazaki. "Cyberdyne: A Leap to the Future." Harvard Business School Teaching Note 516-114, May 2016. (Revised March 2020.)
    • August 2015 (Revised March 2017)
    • Case

    Planters Nuts

    By: Robert J. Dolan and Donald K. Ngwe
    In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details
    Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry
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    Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts." Harvard Business School Case 516-004, August 2015. (Revised March 2017.)
    • September 1983 (Revised December 1985)
    • Case

    Dunkin' Donuts (C): Growth Strategy

    By: Hirotaka Takeuchi
    Dunkin' Donuts franchises and operates retail donut shops for take-home and in-shop consumption. Looks at three growth alternatives: 1) More shops (owned or franchised); 2) A broader product line; and 3) More advertising. Raises important issues related to franchise... View Details
    Keywords: Advertising; Growth and Development Strategy; Growth Management; Brands and Branding; Logistics; Franchise Ownership; Relationships; Food and Beverage Industry; Food and Beverage Industry
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    Takeuchi, Hirotaka. "Dunkin' Donuts (C): Growth Strategy." Harvard Business School Case 584-041, September 1983. (Revised December 1985.)
    • November 2009 (Revised March 2010)
    • Case

    Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story

    By: Richard G. Hamermesh, Raju Kucherlapati and Rachel Gordon
    In May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had... View Details
    Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Marketing Strategy; Product Positioning; Genetics; Biotechnology Industry; Europe; United States
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    Hamermesh, Richard G., Raju Kucherlapati, and Rachel Gordon. "Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story." Harvard Business School Case 810-066, November 2009. (Revised March 2010.)
    • August 2011
    • Case

    Martha Rinaldi: Should She Stay or Should She Go?

    By: Linda A. Hill and Mark Renella
    Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she... View Details
    Keywords: Interpersonal Relations; Management Styles; Managing Up; Career Planning; Conflict; Management Style; Interpersonal Communication; Personal Development and Career; Organizational Culture; Relationships; Performance Evaluation; Conflict and Resolution; Power and Influence; Food and Beverage Industry
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    Hill, Linda A., and Mark Renella. "Martha Rinaldi: Should She Stay or Should She Go?" Harvard Business School Brief Case 114-310, August 2011.
    • January 2016 (Revised July 2018)
    • Case

    Cyberdyne: A Leap to the Future

    By: Doug J. Chung and Mayuka Yamazaki
    Cyberdyne Inc. was a Japanese technology venture that wanted to commercialize a hybrid assistive limb (HAL). HAL was a robotic exoskeleton system for people who had difficulty walking due to nervous system disabilities resulting from stroke, spinal cord injury (SCI),... View Details
    Keywords: Go-to-market Strategy; Pricing; Sales Channel; Technological Innovation; Marketing; Sales; Distribution; Strategy; Medical Devices and Supplies Industry
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    Chung, Doug J., and Mayuka Yamazaki. "Cyberdyne: A Leap to the Future." Harvard Business School Case 516-072, January 2016. (Revised July 2018.)
    • September 2019
    • Supplement

    Keroche (B): Considering Entry into the Kenyan Beer Market

    By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
    This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
    Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Food and Beverage Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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    Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
    • December 2017
    • Case

    International Institute of Tropical Agriculture

    By: Jose B. Alvarez and Sarah Mehta
    It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details
    Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria
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    Alvarez, Jose B., and Sarah Mehta. "International Institute of Tropical Agriculture." Harvard Business School Case 518-034, December 2017.
    • April 2011
    • Case

    Porcini's Pronto: "Great Italian cuisine without the wait!"

    By: James L. Heskett and Richard Luecke
    Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini's serves high-quality Italian cuisine made from fresh ingredients. Looking... View Details
    Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Consumer Behavior; Measurement and Metrics; Quality; Customer Value and Value Chain; Selection and Staffing; Expansion; Business Growth and Maturation; Service Delivery; Franchise Ownership; Customer Focus and Relationships; Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Northeastern United States
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    Heskett, James L., and Richard Luecke. Porcini's Pronto: "Great Italian cuisine without the wait!". Harvard Business School Brief Case 114-277, April 2011.
    • December 1999 (Revised October 2003)
    • Case

    BRL Hardy: Globalizing an Australian Wine Company

    By: Christopher A. Bartlett
    Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details
    Keywords: Global Strategy; Joint Ventures; Product Launch; Brands and Branding; Competitive Strategy; Business Subsidiaries; Negotiation Style; Food and Beverage Industry
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    Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Case 300-018, December 1999. (Revised October 2003.)
    • October 1996 (Revised November 1996)
    • Case

    Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

    By: Ray A. Goldberg and Mollie H. Carter
    Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
    Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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    Goldberg, Ray A., and Mollie H. Carter. "Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution." Harvard Business School Case 597-040, October 1996. (Revised November 1996.)
    • November 1987 (Revised January 1988)
    • Case

    Groen: A Dover Industries Company

    By: Francis Aguilar
    Describes the challenges facing the president of an old-line foodservice and food processing equipment manufacturing company as it attempted to accelerate sales and profit growth through the introduction of innovative products. The introduction of a "revolutionary"... View Details
    Keywords: Business or Company Management; Corporate Entrepreneurship; Labor and Management Relations; Machinery and Machining; Management Style; Management Teams; Performance Efficiency; Technological Innovation; Product Development; Organizational Culture
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    Aguilar, Francis. "Groen: A Dover Industries Company." Harvard Business School Case 388-055, November 1987. (Revised January 1988.)
    • January 2025 (Revised April 2025)
    • Case

    Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?

    By: David Collis and Haisley Wert
    In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details
    Keywords: Scope; Grocery; Corporate Strategy; Expansion; Business Model; Competitive Strategy; Retail Industry; United States
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    Collis, David, and Haisley Wert. "Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?" Harvard Business School Case 725-416, January 2025. (Revised April 2025.)
    • August 2020 (Revised November 2021)
    • Case

    Beyond Beer: Brewing Innovation at Molson Coors

    By: Derek C. M. van Bever, Stephen P. Kaufman, James Barnett and Shaye Roseman
    In March 2019, Molson Coors CEO Mark Hunter considered a request to pull forward $65 million CAD in anticipated future funding for Truss Beverages, a Toronto-based cannabis beverage company that Molson Coors created in a joint venture with a Canadian cannabis... View Details
    Keywords: Budgets and Budgeting; Joint Ventures; Ethics; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Innovation Strategy; Market Entry and Exit; Food and Beverage Industry; United States; Canada; Colorado
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    van Bever, Derek C. M., Stephen P. Kaufman, James Barnett, and Shaye Roseman. "Beyond Beer: Brewing Innovation at Molson Coors." Harvard Business School Case 321-008, August 2020. (Revised November 2021.)
    • February 2022
    • Case

    Toraya

    By: Lauren Cohen and Akiko Kanno
    Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was... View Details
    Keywords: Branding; Luxury Brand; Succession; Family Business; Management Succession; Brands and Branding; Luxury; Marketing; Expansion; Globalization; Innovation and Invention; Customer Satisfaction; Food and Beverage Industry; Food and Beverage Industry; Japan
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    Cohen, Lauren, and Akiko Kanno. "Toraya." Harvard Business School Case 222-068, February 2022.
    • February 2023
    • Case

    Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)

    By: Jorge Tamayo and Jenyfeer Martínez Buitrago
    In 2020, Alejandro Simón, CEO of Sancor Seguros Group, a nearly 75-year-old cooperative that had become Argentina’s insurance leader, had to decide about the Group’s digital transformation strategy. The Group’s values and history needed to be considered during the... View Details
    Keywords: Organizational Change and Adaptation; Digital Transformation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina
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    Tamayo, Jorge, and Jenyfeer Martínez Buitrago. "Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (A)." Harvard Business School Case 723-422, February 2023.
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