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      • Faculty Publications  (320)

      ExploitationRemove Exploitation →

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      • March 1999 (Revised May 1999)
      • Case

      Network Associates: Securing the Internet

      By: Debora L. Spar
      Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details
      Keywords: Internet and the Web; Information Technology Industry; Public Administration Industry; Telecommunications Industry; United States
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      Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
      • August 1998 (Revised August 2002)
      • Case

      MicroFridge: The Concept

      By: John A. Deighton
      Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an 87-pound, 4-foot-high appliance to sell to college students. Bennett must decide which markets to serve, which... View Details
      Keywords: Marketing Strategy; Decision Choices and Conditions; Leadership Style; Sales; Product Development; Competitive Strategy; Partners and Partnerships; Demand and Consumers; Consumer Products Industry
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      Deighton, John A. "MicroFridge: The Concept." Harvard Business School Case 599-049, August 1998. (Revised August 2002.) (request a courtesy copy.)
      • 1998
      • Journal Article

      Ford's Model-T: Pricing over the Product Life Cycle

      By: Ramon Casadesus-Masanell
      The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
      Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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      Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
      • February 1997 (Revised April 1998)
      • Case

      first direct (A)

      By: Jeffrey F. Rayport
      Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
      Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
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      Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
      • August 1996
      • Case

      ThermoLase

      By: William A. Sahlman and Andrew S. Janower
      John Hansen, CEO of ThermoLase, must develop a plan of action to exploit the company's new development-stage revolutionary hair removal technology with negligible revenues and a $500 million market capitalization. This nascent public Thermo Electron spin out company... View Details
      Keywords: Business or Company Management; Corporate Entrepreneurship; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Beauty and Cosmetics Industry
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      Sahlman, William A., and Andrew S. Janower. "ThermoLase." Harvard Business School Case 897-002, August 1996.
      • November–December 1995
      • Article

      Exploiting the Virtual Value Chain

      By: Jeffrey F. Rayport and J. J. Sviokla
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      Rayport, Jeffrey F., and J. J. Sviokla. "Exploiting the Virtual Value Chain." Harvard Business Review 73, no. 6 (November–December 1995): 75–85.
      • 1993
      • Article

      Interactive Marketing: Exploiting the Age of Addressability

      By: R. C. Blattberg and J. A. Deighton
      Keywords: Marketing
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      Blattberg, R. C., and J. A. Deighton. "Interactive Marketing: Exploiting the Age of Addressability." Harvard Business Manager 15, no. 1 (1993): 5–14.
      • August 1992 (Revised July 2013)
      • Case

      ChemBright, Inc.

      By: Janice H. Hammond
      ChemBright is a small start-up company that manufactures private-label household chemicals. The company sells its products to grocery chains in the New England area. Its strategy is based on a significant logistics-based cost advantage. The primary case decisions are... View Details
      Keywords: Price; Growth and Development Strategy; Logistics; Competition; Competitive Advantage; Chemical Industry; New England
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      Hammond, Janice H. "ChemBright, Inc." Harvard Business School Case 693-026, August 1992. (Revised July 2013.)
      • fall 1991
      • Article

      Interactive Marketing: Exploiting the age of Addressability

      By: J. A. Deighton and R. C. Blattberg
      Keywords: Marketing
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      Deighton, J. A., and R. C. Blattberg. "Interactive Marketing: Exploiting the age of Addressability." MIT Sloan Management Review 33, no. 1 (fall 1991): 5–14.
      • May 1991
      • Article

      Presidential Commitment and the Veto

      By: Daniel E. Ingberman and Dennis Yao
      A president's power to veto is widely recognized as an important weapon in the struggle with Congress over legislation. In this paper we investigate the effectiveness of the veto weapon with a simple model of presidential powers that incorporates informal institutional... View Details
      Keywords: Government Legislation; Laws and Statutes; Financial Markets; Value; Taxation; Conflict and Resolution; Research; Performance Effectiveness; Legal Services Industry
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      Ingberman, Daniel E., and Dennis Yao. "Presidential Commitment and the Veto." American Journal of Political Science 35, no. 2 (May 1991): 357–389. (Harvard users click here for full text.)
      • February 1991
      • Case

      Burlington Northern: The ARES Decision (B)

      By: Julie H. Hertenstein and Robert S. Kaplan
      The ARES team formally proposes that Burlington Northern implement the ARES system. The project meets resistance. In light of financial restructuring and high level of debt, executives wonder whether the company can afford ARES. Weak links during the ARES development... View Details
      Keywords: Accounting Audits; Restructuring; Cost vs Benefits; Decision Choices and Conditions; Borrowing and Debt; Capital Budgeting; Projects; Technology Adoption; Service Industry
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      Hertenstein, Julie H., and Robert S. Kaplan. "Burlington Northern: The ARES Decision (B)." Harvard Business School Case 191-123, February 1991.
      • Article

      Beyond the Reach of the Invisible Hand: Impediments to Economic Activity, Market Failures, and Profitability

      By: Dennis Yao
      In this paper it is argued that failures of the competitive market are necessary conditions for supranormal profitability. Three fundamental causes of these market failures-production economies and sunk costs, transactions costs, and imperfect information-are developed... View Details
      Keywords: Economics; Markets; Failure; Profit; Cost; Information; Market Transactions; Competition; Strategy; Production
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      Yao, Dennis. "Beyond the Reach of the Invisible Hand: Impediments to Economic Activity, Market Failures, and Profitability." Strategic Management Journal 9 (Summer 1988): 59–70. (Harvard users click here for full text.)
      • Article

      Why Not Exploit Dual Marketing?

      By: John A. Quelch
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      Quelch, John A. "Why Not Exploit Dual Marketing?" Business Horizons 30, no. 1 (January–February 1987): 52–60.
      • 1981
      • Chapter

      A Degeneracy Exploiting LU Factorization for the Simplex Method

      By: André Perold
      Keywords: Mathematical Methods
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      Perold, André. "A Degeneracy Exploiting LU Factorization for the Simplex Method." In Large Scale Linear Programming, edited by G. B. Dantzig, M. A. H. Dempster, and Markku Kallio. Laxenburg, Austria: International Institute for Applied Systems Analysis (IIASA), 1981.
      • 1981
      • Chapter

      Exploiting Degeneracy in the Simplex Method

      By: André Perold
      Keywords: Mathematical Methods; System
      Citation
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      Perold, André. "Exploiting Degeneracy in the Simplex Method." In Large Scale Linear Programming, edited by G. B. Dantzig, M. A. H. Dempster, and Markku Kallio. Laxenburg, Austria: International Institute for Applied Systems Analysis (IIASA), 1981.
      • December 1980
      • Article

      A Degeneracy Exploiting LU Factorization for the Simplex Method

      By: André Perold
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      Perold, André. "A Degeneracy Exploiting LU Factorization for the Simplex Method." Mathematical Programming 19 (December 1980): 239–254.
      • Research Summary

      (formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets

      By: Dorothy A. Leonard
      For the past decade, Dorothy Leonard's research has focused on how companies develop and exploit strategically advantageous knowledge assets. In her 1995 book Wellsprings of Knowledge (HBS Press), she identified and described in depth, activities that create and... View Details
      • Forthcoming
      • Article

      Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub

      By: Annamaria Conti, Christian Peukert and Maria P. Roche
      We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
      Keywords: Startups; Knowledge; Open Source Communities; GitHub; Machine Learning; Innovation; Business Startups; Venture Capital; Information Technology; Strategy
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      Conti, Annamaria, Christian Peukert, and Maria P. Roche. "Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub." Organization Science (forthcoming). (Pre-published online March 7, 2025.)
      • Forthcoming
      • Article

      Black Empowerment and White Mobilization: The Effects of the Voting Rights Act

      By: Andrea Bernini, Giovanni Facchini, Marco Tabellini and Cecilia Testa
      How did southern whites respond to the 1965 Voting Rights Act (VRA)? Leveraging newly digitized data on county-level voter registration by race between 1956 and 1980, and exploiting pre-determined variation in exposure to the federal intervention, we document that... View Details
      Keywords: Government Legislation; Race; Behavior; Voting; Prejudice and Bias
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      Bernini, Andrea, Giovanni Facchini, Marco Tabellini, and Cecilia Testa. "Black Empowerment and White Mobilization: The Effects of the Voting Rights Act." Journal of Political Economy (forthcoming). (Also available on Vox EU and VoxDev. Featured on HBS Working Knowledge.)
      • Research Summary

      Current Research

      By: Leslie K. John

      Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.

      Professor John’s work has been published in leading... View Details

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