Publications
Publications
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(3,096)
- Faculty Publications (598)
- March 2010 (Revised June 2010)
- Case
Dassault Systemes
By: Stefan H. Thomke and Daniela Beyersdorfer
Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its... View Details
- March 2010 (Revised May 2010)
- Case
Design Creates Fortune: 2000 Tower Oaks Boulevard
By: John D. Macomber and Griffin James
A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
- March 2010 (Revised August 2010)
- Case
Systems Infrastructure at Google (A)
By: Linda A. Hill and Emily Stecker
This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details
- March 2010 (Revised August 2010)
- Supplement
Systems Infrastructure at Google (B)
By: Linda A. Hill and Emily Stecker
This case is a thick description of how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's use of encouraging two teams of engineers to develop competing... View Details
- February 2010
- Case
Amyris Biotechnologies: Commercializing Biofuel
By: Gary P. Pisano and Alison Berkley Wagonfeld
In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details
- February 2010 (Revised June 2010)
- Case
Arup: Building the Water Cube
By: Robert G. Eccles, Amy C. Edmondson and Dilyana Karadzhova
Arup, an engineering firm, collaborated with PTW Architects and China Construction Design Institute to develop a design for the 2008 Beijing Summer Olympics Aquatics Center design competition. Their winning concept for the Water Cube combined elements of Chinese... View Details
- February 2010 (Revised May 2010)
- Case
Jet Propulsion Laboratory
By: Robert S. Kaplan and Anette Mikes
The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details
- February 2010 (Revised May 2010)
- Supplement
Bardhaman (B): Bengal Shrachi and the Township Design Decision
By: John D. Macomber and Viraal Balsari
A real estate developer in West Bengal chooses between two master plans for a 260 acre new township considering design, financing, and phasing. Two detailed master plans are considered, one with a radial design and an internal town square and one with a grid design and... View Details
- February 2010 (Revised November 2013)
- Case
Living PlanIT
By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details
- January 2010
- Background Note
In the Spotlight: The Market for Iron Ore
By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big... View Details
- November – December 2009
- Article
Learning by Design: Developing an Engine for Transforming Your Company
By: Michael Beer and Magnus Finnstrom
Traditional leadership development programs often fail to achieve the desired results because they don't focus on learning linked to the company's business strategy and the real day-to-day challenges facing managers. The experience of Sweden-based industrial... View Details
- October 2009 (Revised January 2014)
- Teaching Note
Genzyme Center (A), (B) & (C)
Teaching Note for [610008], [610009], and [610010]. View Details
Keywords: Environment; Environmental And Social Sustainability; Environmental Operations; Environmental Protection; Environmental Regulation; Standard Setting; Standards; Environmental Accounting; Engineering; Governance; Energy; Economics; Operations; Projects; Social Enterprise; Infrastructure; Construction Industry; Biotechnology Industry; Real Estate Industry
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (B)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
- September 2009 (Revised April 2011)
- Supplement
Integrated Project Delivery at Autodesk, Inc. (C)
By: Amy C. Edmondson and Faaiza Rashid
Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc. the world's largest design software... View Details
- September 2009
- Case
Intel NBI: Image Components Organization
By: Willy C. Shih and Thomas Thurston
The Image Components Organization (ICO) was an internal venture that was part of Intel's New Business Initiatives. It sought to initially develop and sell a high performance integrated CMOS image sensor module for cellular phones. ICO's opening assumptions were that it... View Details
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
- August 2009 (Revised January 2012)
- Case
Steel Street
The case involves repositioning an old 6-story warehouse in Pittsburgh and many of the issues of rehabilitation and selecting and managing the development team especially in a world of capital market uncertainty. The case also demonstrates the alignment of interests of... View Details
- June 2009
- Teaching Note
Curled Metal Inc. - Engineered Products Division (TN)
Teaching Note for [709434]. View Details
Keywords: Sales; Product Development; Customers; Business Divisions; Price; Business Strategy; Cost; Production; Mining Industry
- June 2009
- Supplement
Sun Hydraulics: Leading in Tough Times (C) - Video
By: Linda A. Hill
Video of Tricia Fulton, Sun Hydraulic's CFO, visiting Linda hill's executive education class in March of 2009 View Details
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details