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  • July 2019 (Revised November 2019)
  • Case

Osaro: Picking the Best Path

By: William R. Kerr, James Palano and Bastiane Huang
The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms... View Details
Keywords: Artificial Intelligence; Machine Learning; Robotics; Robots; Ecommerce; Fulfillment; Warehousing; AI; Startup; Technology Commercialization; Business Startups; Entrepreneurship; Logistics; Order Taking and Fulfillment; Information Technology; Commercialization; Learning; Complexity; Competition; E-commerce
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  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

exposed me to so many fascinating, smart, kind, humble, incredible people with so many different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic... View Details
Keywords: Consumer Products / Retail
  • January 2017
  • Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi
Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details
Keywords: Technos; Watch; Wristwatch; Ecommerce; Online Shopping; Distribution; Website; Marketing; Brazil; Latin America; Branding; Trade; Marketplace; Brands and Branding; Marketing Strategy; Internet and the Web; E-commerce; Digital Marketing; Apparel and Accessories Industry; Brazil
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  • 04 Jun 2001
  • Research & Ideas

Why dot.coms Will Rise Again

McFarlan's high-spirited session, called "Global Internet and E-Commerce Strategies in the 21st Century," stressed the creative approaches four companies—Li & Fung, Cisco Systems, Charles... View Details
Keywords: by Martha Lagace
  • May 2019 (Revised July 2019)
  • Case

Walmart's Workforce of the Future

By: William R. Kerr and Jordan Bach-Lombardo
Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details
Keywords: Walmart; Managing The Future Of Work; Workforce; Automation; Ecommerce; Omnichannel Retail; Operations; Transformation; Employees; Training; Information Technology; Infrastructure; Disruption; Competitive Strategy; E-commerce; Information Infrastructure; Retail Industry
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  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
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  • 16 Nov 2021
  • Blog Post

How HBS Supported My Career Transitions During and After Graduation

important foundation, as I work with a large variety of platforms in different verticals. EC (second) year, I took Strategy & Technology with Professor Yoffie, which was my first introduction to the power of the platform business... View Details
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential... View Details
Keywords: April White
  • 03 Jun 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details
Keywords: Consumer Products / Retail
  • 20 May 2020
  • Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of... View Details
Keywords: Dina Gerdeman
  • 18 Apr 2005
  • Research & Ideas

Prosper with Multi-Channel Retailing

opportunities, but also created challenges throughout their organizations. At the Multi-Channel Retail panel, speakers from three retail companies, all heavily invested in multi-channel selling, talked about how they were tailoring their View Details
Keywords: by Julie Jette; Consumer Products; Retail
  • 16 Jun 2020
  • Blog Post

Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)

0-120 employees across nine countries in only six months. This experience in the beauty sector translated well to the needs of Zalando, an e-commerce beauty and fashion company, that later brought Furuseth on as Head of UK and Head of... View Details
  • 01 Sep 2018
  • News

Ask the Expert: Delivering the Goods

to last-mile business from FedEx, UPS, and Amazon. Unfortunately, the online retailer is piloting its own delivery service that would put it in direct competition with the Postal Service. And Amazon isn’t alone in the search for last-mile innovation: As View Details
Keywords: Jen McFarland Flint
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

capabilities. Forecasts are generally associated with many of the factors that money managers rate as important in their assessments of analyst contributions, including industry growth and competitiveness, low-price strategy, strategy... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2015
  • First Look

September 29, 2015

top PC game League of Legends, considers its growth strategy as it moves into a new campus in Los Angeles. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416016-PDF-ENG Harvard Business School Case 315-098 Terrapin... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2002
  • Research & Ideas

Reinventing the Industrial Giant

manner of Dell and Cisco. Because the majority of these transformations are ongoing, the ultimate success or failure of these undertakings is difficult to evaluate. General Motors, for example, is attempting to rehaul its business in four major ways. The first is the... View Details
Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

can swipe right or left on a profile to indicate her interest in a potential match. The case is designed to explore issues related to pricing, market design, and launch strategies in the context of online marketplaces. Students are asked... View Details
Keywords: Carmen Nobel
  • 01 Apr 2000
  • News

Real World Issues Aired at Student Led Conferences

I've ever done." A series of afternoon panels were organized around "hot topics," such as cultivating a mentor and building a career, strategies for personal and professional success, women as negotiators, and the power of women in the... View Details
Keywords: Mary Ellen Gardner
  • 15 Aug 2011
  • Research & Ideas

A New Model for Business: The Museum

future research, please consider the following questions, and share your thoughts in the comments section: What are the benefits and the pitfalls of a firm taking on the role of curator in its marketing functions? What are some e-commerce... View Details
Keywords: by Carmen Nobel