Publications

Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

10 Jul 2024
Video

Inequality in the Digital Age | An Interview with Kalinda Ukanwa from the University of Southern California

16 Jun 2014
Blog Post

Recruiting Millennials in a Global Market

the workplace. Generation X: The Digital Migrants Born in 1967, I came of age during a key digital revolution in the United States. In the late 1970s my friends and I were playing video games on consoles... View Details

Web

Global Maps - Creating Emerging Markets

visualization explore trade networks from both micro- and macroeconomic perspectives. EarthPulse A visual guide to global trends, National Geographic’s EarthPulse has maps and detailed charts showing the effects of globalization on technology, population, quality of... View Details

Web

Additional Archives - Creating Emerging Markets

institutional memory and periodically disseminates historical information about the institute to the IIMA community and the general public. It holds a large collection of physical and digitized documents related to the foundation and... View Details

August 2018 (Revised October 2020)
Case

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Fast Answer

Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.... View Details

December 2018
Teaching Note

Bayern Munich in China

By: Karim Lakhani and Sascha L. Schmidt

Teaching Note for HBS No. 617-025. View Details

Keywords: Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China

01 Mar 2018
News

Can a Digital Platform Open Up the Opaque Metals Industry?

directly with smelters, eliminating the need for a middleman. Think of it like eBay but for million-dollar shipments of raw minerals. Intermediaries have long played a key role in these deals because the market for metal concentrates—the... View Details

Keywords: Nicole Torres

Web

National Markets - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: National Markets National Markets... View Details

18 Jan 2018
News

Making a Mark in Multicultural Marketing

multimillion dollar investment to launch SUEDE, the first fashion-content-platform brand serving multicultural women. Success at HBS came in and out of the classroom. Mirror Digital got its startup funding from the HBS Angel Investors... View Details

10 Apr 2013
News

New Harvard Business School program expands on marketing case studies of Jay-Z, Lady Gaga

January 2020 (Revised January 2025)
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details

Keywords: Freelancers; Platforms; Digital Labor; Labor; Human Resources; Management; Internet and the Web; Growth and Development Strategy; Digital Platforms; Information Industry; Australia; United States; Philippines

Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry

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Online Entrepreneurial Marketing Course | HBS Online

viable, scalable business using limited resources. Related Programs Multiple Formats Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital View Details

Fast Answer

Stock Pitching: company, industry and market research

What resources should I use to formulate a stock pitch? Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual equities, stock View Details

March 2017
Case

PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World

By: Kevin Schulman, Sashidaran Moodley and Anant Vasudevan

PharmAccess is an Amsterdam-based NGO working to support the development of the private health care market in Africa. This work is critical as over 50% of care is delivered through the private sector, but well-intentioned efforts to address global health through the... View Details

Keywords: Finance; Entrepreneurship; Health Care and Treatment; Online Technology; Health Industry; Africa; Kenya