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Show Results For
- All HBS Web
(1,783)
- News (363)
- Research (1,080)
- Events (11)
- Multimedia (11)
- Faculty Publications (299)
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- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- Article
Team Scaffolds: How Mesolevel Structures Enable Role-based Coordination in Temporary Groups
By: M. Valentine and A. C. Edmondson
This paper shows how meso-level structures support effective coordination in temporary groups. Prior research on coordination in temporary groups describes how roles encode individual responsibilities so that coordination between relative strangers is possible. We... View Details
Keywords: Fluid Personnel; Team Scaffolds; Team Effectiveness; Role-based Coordination; Multi-method; Service Delivery; Organizational Structure; Groups and Teams; Performance Efficiency
Valentine, M., and A. C. Edmondson. "Team Scaffolds: How Mesolevel Structures Enable Role-based Coordination in Temporary Groups." Organization Science 26, no. 2 (March–April 2015): 405–422.
- 21 Nov 2013
- Working Paper Summaries
Path-Breakers: How Does Women’s Political Participation Respond to Electoral Success?
- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details
Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America
Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
- Article
Team Scaffolds: How Mesolevel Team Structures Enable Role-based Coordination in Temporary Groups
By: Melissa A. Valentine and Amy C. Edmondson
This paper shows how mesolevel structures support effective coordination in temporary groups. Prior research on coordination in temporary groups describes how roles encode individual responsibilities so that coordination between relative strangers is possible. We... View Details
Valentine, Melissa A., and Amy C. Edmondson. "Team Scaffolds: How Mesolevel Team Structures Enable Role-based Coordination in Temporary Groups." Organization Science 26, no. 2 (March–April 2015): 405–422.
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
- February 2022 (Revised January 2024)
- Supplement
Winning Business at Russell Reynolds (C)
By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
democratized both inside and outside of companies. In the past, CEOs and other senior leaders were seen as the legitimate strategic decision-makers because they had more access to data and could decide if and when to View Details
- 26 Apr 2023
- In Practice
Is AI Coming for Your Job?
percent believe the technology will affect them personally. Harvard Business School faculty members share their thoughts below about how AI will reshape the workforce and the skills necessary to succeed in the years ahead. Joseph Fuller:... View Details
- 25 Jun 2013
- First Look
First Look: June 25
controlled the allocation of financial resources into two new varieties of state capitalism: Leviathan as a majority and as a minority investor. In this book we study the implications of such transformation using detailed data from Brazil... View Details
Keywords: Anna Secino
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous... View Details
Keywords: by Sarah Jane Gilbert
- 30 Apr 2021
- Research & Ideas
Why Anger Makes a Wrongly Accused Person Look Guilty
relying on a person’s facial expressions, try and get the data and see if the claim has merit before you decide on guilt." “That’s not always easy to do,” admits John, but the more you can get to the bottom of an issue by talking through... View Details
Keywords: by Michael Blanding
- 30 Jan 2024
- Research & Ideas
‘Intrinsic Joy’ Sparks Ideas Better than Cash
People use crowdsourcing to solve problems, raise money, and share AI breakthroughs, the authors write. Open source software—such as the popular content management system WordPress or the operating system Linux—gives users free access to... View Details
- 09 May 2024
- Research & Ideas
Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing
knowledge sharing outside one’s core department. That is one implication of a new study about how knowledge is shared that focuses on academia, but may offer lessons for technology, pharmaceutical... View Details
Keywords: by Ben Rand
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- 2015
- Report
Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region
By: Christian H.M. Ketels
The Great Lakes – St. Lawrence Region, covering eight U.S. states and two Canadian provinces located around the lakes and waterways that have given this region its name, is what economic developers call a 'macro region'. It is an area of intensive economic interaction... View Details
Keywords: Clusters; Regional Policy; Great Lakes; Economic Development; Industry Clusters; Economy; Canada; United States
Ketels, Christian H.M. "Clusters and Regional Economies: Implications for the Great Lakes - St. Lawrence Region." Report, Conference of Great Lakes and St. Lawrence Governors and Premiers, Chicago, IL, August 2015.
- 03 Oct 2023
- What Do You Think?
Do Leaders Learn More From Success or Failure?
associated with outstanding long-term performance. We asked hundreds of senior executives to name their competitor (not their own organization) with the strongest culture. We then compared those results with long-term (10-year) performance. The statistical analysis of... View Details
Keywords: by James Heskett
- 17 May 2010
- Research & Ideas
What Brazil Teaches About Investor Protection
find. Interestingly, these salaries were generally higher than those in the United States and the UK. Why was public disclosure not moderating executive pay? A: Yes, the data on salaries that I found for company directors in Brazil in the... View Details
- 2018
- Working Paper
Product Quality and Entering Through Tying: Experimental Evidence
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Harvard Business School Working Paper, No. 19-045, October 2018. (Revised December 2018. Forthcoming in Management Science.)
- December 2020
- Article
Taking Innovation to the Streets: Micro-geography, Physical Structure and Innovation
By: Maria P. Roche
In this paper, we analyze how the physical layout of cities affects innovation by influencing the organization of knowledge exchange. We exploit a novel data set covering all Census Block Groups in the contiguous United States with information on innovation outcomes,... View Details
Keywords: Microgeography; Innovation; Street Infrastructure; Knowledge Exchange; Interactions; Geography; City; Innovation and Invention; Knowledge Sharing
Roche, Maria P. "Taking Innovation to the Streets: Micro-geography, Physical Structure and Innovation." Review of Economics and Statistics 102, no. 5 (December 2020): 912–928.