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    Dominic Russel

    Dominic Russel is a doctoral student in the Business Economics program. His current research interests are in financial economics, public economics, and the economics of social networks. He has previously worked as a financial analyst at the Consumer Financial... View Details

      Jacqueline Ng Lane

      Jackie Lane is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School and a co-Principal Investigator of the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute (D^3) at Harvard. She... View Details

        James I. Cash

        Professor Cash received a Bachelor of Science degree in Mathematics from Texas Christian University; a Master of Science in Computer Science from Purdue University's Graduate School of Mathematical Sciences; and a Doctor of Philosophy in Management Information... View Details

        Keywords: accounting industry; computer; e-commerce industry; financial services; health care; information technology industry; software
        • 13 Jul 2011
        • News

        NASA Tournament Lab: Open Innovation On-Demand

          Alberto F. Cavallo

          Alberto Cavallo is the Thomas S. Murphy Professor of Business Administration at Harvard Business School, where he teaches in the Business, Government, and the International Economy (BGIE) unit, a Faculty Research Fellow at the National Bureau of Economic Research, a... View Details

          • October 2018 (Revised July 2023)
          • Case

          Innovation at Uber: The Launch of Express POOL

          By: Chiara Farronato, Alan MacCormack and Sarah Mehta
          Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
          Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
          Related
          • 08 Dec 2015
          • First Look

          December 8, 2015

          scales than ever before. However, big data will not solve large urban social science questions on its own. Big data has the most value for the study of cities when it allows... View Details
          Keywords: Sean Silverthorne
          • March 2016 (Revised April 2017)
          • Teaching Note

          Bridj and the Business of Urban Mobility (A): Introducing a New Model

          By: Rosabeth Moss Kanter and Jonathan Cohen
          This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
          Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
          Related
          • August 2015 (Revised February 2017)
          • Case

          Bridj and the Business of Urban Mobility (A): Developing a New Model

          By: Rosabeth Moss Kanter and Daniel Fox
          Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details
          Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia
          Related

            Chiara Farronato

            Chiara Farronato is Glenn and Mary Jane Creamer Associate Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School, and co-Principal Investigator of the Platform Lab at the Digital... View Details

              Miaomiao Zhang

              Miaomiao Zhang is a doctoral candidate at the Technology & Operations Management Unit at Harvard Business School. Miaomiao received a B.S. in Applied Mathematics & Statistics and Economics from Emory University. She worked at the Strategy Unit at Harvard... View Details

                Michael I. Parzen

                Michael Parzen is a Senior Lecturer in the Technology and Operations Management unit at Harvard Business School. He is an applied statistician with extensive experience in data science education and currently teaches Applied Business Analytics as an MBA elective... View Details

                • July 2010
                • Case

                Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

                By: John A. Quelch and Heather Beckham
                Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
                Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
                Related
                • January 2024 (Revised February 2024)
                • Exercise

                Travelogo: Understanding Customer Journeys

                By: Eva Ascarza, Nicolas Padilla and Oded Netzer
                In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
                Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
                Related
                • 12 Jun 2018
                • First Look

                New Research and Ideas, June 12, 2018

                https://www.hbs.edu/faculty/Pages/item.aspx?num=54559 Harvard Business School Case 118-016 Data Science at Target Paritosh Desai joined Target.com in 2013 as VP of Business Intelligence, Analytics &... View Details
                Keywords: Dina Gerdeman

                  Eugene F. Soltes

                  Eugene Soltes is a Professor of Business Administration at Harvard Business School where his work focuses on corporate integrity and risk management. His research utilizes data analytics to identify organizational cultures and compliance systems that can effectively... View Details

                    Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

                    Predictive model development is understudied despite its importance to modern businesses. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms) as the primary driver of model quality, the value of... View Details
                    • 19 Jan 2023
                    • Research & Ideas

                    What Makes Employees Trust (vs. Second-Guess) AI?

                    about how an algorithm works—but following its advice based on trusting the people who designed and tested it—can lead to better decision-making and financial results for businesses, say researchers affiliated with the Laboratory for Innovation View Details
                    Keywords: by Rachel Layne
                    • 11 Jan 2017
                    • News

                    How do we solve the crisis in cancer communication?

                      Dennis Campbell

                      Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

                      Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services