Communication - Publications - Faculty & Research

06 Nov 2014
News

Building a Startup Community Beyond Commencement

As director of the Harvard Innovation Lab (i-lab), Jodi Goldstein (MBA 1996) has watched a number of innovative student businesses thrive at the space in its three years of operation. But watching those students lose their access to this View Details

2024
Working Paper

Operational Impact of Communication Channels: Evidence from Last-Mile Delivery Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno

Communication channels are often used to improve customer satisfaction and behavior. This paper studies how they can be used to enhance operational performance.
We partner with a last-mile delivery company and, through natural and field experiments, explore... View Details

Keywords: Customer Satisfaction; Consumer Behavior; Logistics; Communication

Citation

SSRN

April 2002 (Revised July 2003)
Case

Cisco Systems and its Community Fellowship Program (A)

By: Diana Barrett and Sheila McCarthy

Focuses on the introduction, implementation, and initial evaluation of Cisco Systems Community Fellowship Program. This program provided Cisco employees affected by the layoff the option of working with a nonprofit organization for one year. Instead of a severance... View Details

Keywords: Job Cuts and Outsourcing; Compensation and Benefits; Philanthropy and Charitable Giving; Web Services Industry; Information Technology Industry; United States

Citation

Find at Harvard

March 1978 (Revised December 1983)
Case

Founding of the European Economic Community

By: Bruce R. Scott and Audrey T. Sproat

Keywords: Globalized Economies and Regions; International Relations; Economy; Europe

Citation

Find at Harvard

January 21, 2020
Article

When Community Becomes Your Competitive Advantage

By: Jeffrey J. Bussgang and Jono Bacon

Citation

Find at Harvard

Register to Read

March 1992 (Revised February 1994)
Teaching Note

Willow Creek Community Church, Teaching Note

By: Leonard A. Schlesinger

Teaching Note for (9-691-102). View Details

Citation

Purchase

September 1994
Case

Benetton: The "United Colors" Communications Campaigns

By: James L. Heskett, Stephen A. Greyser and Norman Klein

Keywords: Advertising Campaigns; Apparel and Accessories Industry

Citation

Find at Harvard

August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

Citation

Find at Harvard

17 Dec 2020
Video

Interaction with the Broader HBS Community

30 Aug 2017
Video

Meghan Joyce on Communication in Management

12 Mar 2021
Video

A message to our PLD Community

2024
Working Paper

The Wade Test: Generative AI and CEO Communication

By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand

Can generative artificial intelligence (Gen-AI) transform the role of the CEO? This study investigates whether Gen-AI can mimic a human CEO and whether employees display aversion to Gen-AI communication. We present a framework of Gen-AI aversion that distinguishes... View Details

Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication

Citation

SSRN

Read Now

01 Jun 2001
News

HBS Community Rolls Up Its Sleeves

In an ongoing commitment to public service, some three hundred HBS students, partners, faculty, and staff participated in the School’s annual Project Outreach event on Saturday, March 24. Fanning out across Greater Boston, volunteers devoted the day to a variety of... View Details

1994
Chapter

Teaching Notes: Communicating the Teacher's Wisdom

By: J. E. Austin

Keywords: Teaching; Communication

Citation

09 Jul 2020
News

5 Tips for Communicating with Employees During a Crisis

June 2008
Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani

Teaching Note for 608707 View Details

Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Apparel and Accessories Industry; Chicago

Citation

Purchase

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

Citation

Educators

Purchase