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      • Faculty Publications  (591)

      Chinese Internet MarketRemove Chinese Internet Market →

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      • 2013
      • Case

      Ningbo FOTILE Kitchen Ware Co., Ltd.

      By: F. Warren McFarlan, Zheng Xiaoming, Yuren Fang and Hong Zhang
      Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture—such as benevolence, justice, courtesy, wisdom and faith—into its management, which it believes to compensate for deficiencies in Western management concepts and creates a new... View Details
      Keywords: Human Resource Management; China; Human Resources; Leadership; Management; Strategy; China
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      McFarlan, F. Warren, Zheng Xiaoming, Yuren Fang, and Hong Zhang. "Ningbo FOTILE Kitchen Ware Co., Ltd." Tsinghua University Case, 2013.
      • 2013
      • Teaching Note

      Ningbo FOTILE Kitchen Ware Co., Ltd. (TN)

      By: F. Warren McFarlan, Zheng Xiaoming, Yuren Fang and Hong Zhang
      Since 2008, FOTILE has actively introduced philosophies of the traditional Chinese culture—such as benevolence, justice, courtesy, wisdom and faith—into its management, which it believes to compensate for deficiencies in Western management concepts and creates a new... View Details
      Keywords: Human Resource Management; China; Human Resources; Leadership; Management; Strategy; China
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      McFarlan, F. Warren, Zheng Xiaoming, Yuren Fang, and Hong Zhang. "Ningbo FOTILE Kitchen Ware Co., Ltd. (TN)." Tsinghua University Teaching Note, 2013.
      • January–February 2013
      • Article

      Will Our Partner Steal Our IP?

      By: Willy C. Shih and Jyun-Cheng Wang
      This fictionalized case looks at the spillover of intellectual property (IP) from a critical component supplier to an original equipment maker in the Chinese auto industry. What are the challenges to holding on to proprietary know-how when a customer wishes to use... View Details
      Keywords: Intellectual Property Management; Intellectual Property; Auto Industry; Electronics Industry; China; Taiwan
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      Shih, Willy C., and Jyun-Cheng Wang. "Will Our Partner Steal Our IP?" Harvard Business Review 91, nos. 1/2 (January–February 2013): 137–139.
      • November 2012 (Revised May 2013)
      • Case

      ASUSTeK and the Google Nexus 7 Tablet

      By: Willy C. Shih and Jyun-Cheng Wang
      Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details
      Keywords: Nexus; Google; ASUSTeK; Android; Tablet; Kindle; Kindle Fire; Notebook Computers; ODM; Apple; Price Point; App Store; Ecosystem; Open Handset Alliance; Reference Design; iPad; EMS; Electronic Manufacturing Services; Smartphone; Innovation and Management; Innovation Strategy; Technological Innovation; Product Marketing; Product Launch; Product Positioning; Industry Structures; Product Design; Product Development; Business Strategy; Competitive Strategy; Mobile and Wireless Technology; Digital Platforms; Information Technology; Internet and the Web; Computer Industry; Information Technology Industry; Technology Industry; Taiwan; United States
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      Shih, Willy C., and Jyun-Cheng Wang. "ASUSTeK and the Google Nexus 7 Tablet." Harvard Business School Case 613-056, November 2012. (Revised May 2013.)
      • November 2012
      • Teaching Note

      Groupon (TN)

      By: Sunil Gupta, Ray Weaver and Yien Hao Lock
      On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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      Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.
      • Other Article

      The Market That Wasn't: The Non-emergence of the Online Grocery Category

      By: Chad Navis, Greg Fisher, Ryan Raffaelli and Mary Ann Glynn
      We examine the non-emergence of a potential new market category. In the late 1990s the entrepreneurial firms that attempted to sell groceries online attracted significant resources, made meaningful technological advancements and generated immense publicity, yet online... View Details
      Keywords: Internet and the Web; Food; Emerging Markets; Service Industry; Food and Beverage Industry
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      Navis, Chad, Greg Fisher, Ryan Raffaelli, and Mary Ann Glynn. "The Market That Wasn't: The Non-emergence of the Online Grocery Category." Proceedings of the Frontiers in Managerial and Organizational Cognition Conference 1 (September 2012).
      • August 2012 (Revised October 2015)
      • Case

      LinkedIn Corporation, 2012

      By: David Yoffie and Liz Kind
      Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California
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      Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
      • June 2012 (Revised February 2014)
      • Case

      Low-Carbon, Indigenous Innovation in China

      By: Richard H.K. Vietor
      For the past seven years or so, the Chinese government has been powering ahead with industrial policies to promote low-carbon energy technologies—wind, solar, electric batteries and vehicles, nuclear power, and even carbon capture and sequestration. In 2009, the... View Details
      Keywords: Energy; Renewables; Carbon; Environment; Industrial Policy; Competitiveness; Environmental Sustainability; Policy; Renewable Energy; Competition; Globalized Markets and Industries; Energy Industry; China
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      Vietor, Richard H.K. "Low-Carbon, Indigenous Innovation in China." Harvard Business School Case 712-061, June 2012. (Revised February 2014.)
      • June 2012 (Revised October 2012)
      • Teaching Note

      TripAdvisor (TN)

      By: Sunil Gupta
      By 2010, TripAdvisor (TA) was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35... View Details
      Keywords: Marketing; Digital Marketing; Marketing Strategy; Internet and the Web; Travel Industry; Tourism Industry; China; United States
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      Gupta, Sunil. "TripAdvisor (TN)." Harvard Business School Teaching Note 512-108, June 2012. (Revised October 2012.)
      • May 2012
      • Article

      Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

      By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
      The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
      Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
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      Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
      • April 2012
      • Case

      Novozymes: Cracking the Emerging Markets Code

      By: Krishna G. Palepu and Karol Misztal
      In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme... View Details
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      Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
      • March 2012
      • Article

      China's Growing IT Services and Software Industry: Challenges and Implications

      By: F. Warren McFarlan, Ning Jia and Justin Wong
      The Chinese management software and IT services industry has grown dramatically over the past two decades and today is about the size of the Indian industry a decade ago. The objective of this article is to help CIOs in firms outside of China better understand the... View Details
      Keywords: Growth and Development; Information Technology; Applications and Software; Problems and Challenges; Information Technology Industry; China
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      McFarlan, F. Warren, Ning Jia, and Justin Wong. "China's Growing IT Services and Software Industry: Challenges and Implications." MIS Quarterly Executive 11, no. 1 (March 2012).
      • 2012
      • Chapter

      The Impact of Web 2.0 on Business-to-Business Marketing

      By: Thomas J. Steenburgh and Das Narayandas
      Keywords: Internet and the Web; Marketing
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      Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 (Vol. 7) of Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. SAGE Publications, 2012.
      • 2012
      • Case

      Zhejiang Semir Garment Co., Ltd.

      By: F. Warren McFarlan, Jie Jiao and Yuren Fang
      With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details
      Keywords: Business Model Innovation; Competitive Strategy; Management Controls; China; China
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      McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd." Tsinghua University Case, 2012.
      • 2012
      • Teaching Note

      Zhejiang Semir Garment Co., Ltd. (TN)

      By: F. Warren McFarlan, Jie Jiao and Yuren Fang
      With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands... View Details
      Keywords: Business Model Innovation; Competitive Strategy; Management Controls; China; China
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      McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd. (TN)." Tsinghua University Teaching Note, 2012.
      • October 2011
      • Case

      CNBM: Rolling Up China's Cement Industry

      By: Joseph L. Bower and G.A. Donovan
      The Chinese government has charged Song Zhiping with the job of rationalizing China's cement industry. He has acquired 200 plus companies, but the industry is still fractured. Can he succeed? View Details
      Keywords: Industry Growth; Mergers and Acquisitions; Policy; Government and Politics; Construction Industry; Industrial Products Industry; China
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      Bower, Joseph L., and G.A. Donovan. "CNBM: Rolling Up China's Cement Industry." Harvard Business School Case 312-067, October 2011.
      • October 2011
      • Case

      CSN Stores

      By: William A. Sahlman and Neil Tolaney
      In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details
      Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry
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      Sahlman, William A., and Neil Tolaney. "CSN Stores." Harvard Business School Case 812-044, October 2011.
      • September 2011 (Revised March 2014)
      • Case

      Brightcove, Inc. in 2007

      By: Andrei Hagiu and David B. Yoffie
      Brightcove, a technology and services provider to content owners in the Internet television field, aimed to become a media distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing... View Details
      Keywords: Competition; Entrepreneurship; Investment; Diversification; Digital Platforms; Business Strategy; Internet and the Web; Business Model; Distribution; Media and Broadcasting Industry; Motion Pictures and Video Industry
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      Hagiu, Andrei, and David B. Yoffie. "Brightcove, Inc. in 2007." Harvard Business School Case 712-424, September 2011. (Revised March 2014.)
      • September 2011
      • Article

      The Labor Illusion: How Operational Transparency Increases Perceived Value

      By: Ryan W. Buell and Michael I. Norton
      A ubiquitous feature of even the fastest self-service technology transactions is the wait. Conventional wisdom and operations theory suggests that the longer people wait, the less satisfied they become; we demonstrate that due to what we term the labor illusion, when... View Details
      Keywords: Internet and the Web; Perception; Valuation; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction; Service Industry
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      Buell, Ryan W., and Michael I. Norton. "The Labor Illusion: How Operational Transparency Increases Perceived Value." Management Science 57, no. 9 (September 2011): 1564–1579.
      • August 2011 (Revised May 2012)
      • Case

      Haier: Taking a Chinese Company Global in 2011

      By: Tarun Khanna, Krishna G. Palepu and Phillip Andrews
      In 2011, Haier, China's leading appliance manufacturer, had over $20 billion in worldwide sales and had just been named the leading refrigerator manufacturer worldwide. Describes Haier's rise over three decades from a defunct refrigerator factory in China's Qingdao... View Details
      Keywords: Business Growth and Maturation; Global Strategy; Expansion; Diversification; Emerging Markets; Consumer Products Industry; Manufacturing Industry; China
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      Khanna, Tarun, Krishna G. Palepu, and Phillip Andrews. "Haier: Taking a Chinese Company Global in 2011." Harvard Business School Case 712-408, August 2011. (Revised May 2012.)
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