Publications

March 1996 (Revised November 1997)
Case

Dewar's (A): Brand Repositioning in the 1990's

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details

Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States

Educators

13 Aug 2017
News

Business Book of the Year 2017 — the longlist

Contested Meanings of Freedom

In 1886, the Pennsylvania Supreme Court struck down a law that prohibited employers from paying wages in company store scrip and mandated monthly wage payments. The court held that the legislature could not pre-scribe mandatory wage contracts for legally competent... View Details

2019
Working Paper

Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure

By: Doug J. Chung, Kyoungwon Seo and Reo Song

This study examines the effect of technology stores—company-owned Apple and Microsoft retail stores—on mall configuration. We formulate a structural model that considers the endogenous location decisions of retail stores, taking into account both market characteristics... View Details

Keywords: Apple Store; New Anchor Store; Discrete Game; Complete Information; Multiple Equilibria; GPGPU Technology; Simulator; Bayesian Estimation; Shopping Mall; Spillover

August 2021
Article

Crowdsourcing Memories: Mixed Methods Research by Cultural Insiders-Epistemological Outsiders

By: Tarun Khanna, Karim R. Lakhani, Shubhangi Bhadada, Nabil Khan, Saba Kohli Davé, Rasim Alam and Meena Hewett

This paper examines the role that the two lead authors’ personal connections played in the research methodology and data collection for the Partition Stories Project—a mixed-methods approach to revisiting the much-studied historical trauma of the Partition of British... View Details

Keywords: Mixed Methods; Insider-outsiders; Myth Of Informed Objectivity; Hybrid Research; Oral Narratives; Research; Analysis; India

2014
Article

The Shifting Landscape of LGBT Organizational Research

By: Michel Anteby and Caitlin Anderson

Over the past generation, sexual minorities—particularly lesbian, gay, bisexual, and transgendered (LGBT) persons—have gained increased visibility in the public arena. Yet organizational research has lagged behind in recognizing and studying this category of... View Details

Keywords: Research; Organizations; Gender; Diversity

January 1997 (Revised December 1999)
Case

OXO International

By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch

OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details

Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut

Educators

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 7: Designing Asset Allocation Systems

By: Robert Simons

This module reading provides tools and analyses for acquiring and allocating resources. The module begins by reviewing the importance of setting strategic boundaries as a basis for asset acquisitions. Next, a distinction is made between new assets acquired to meet... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Asset Allocation Systems; Payback; Discounted Cash Flow; Internal Rate Of Return; Strategic Investments; Analyzing Acquisitions; Strategy; Capital Budgeting

07 May 2009
Working Paper Summaries

Broadening Focus: Spillovers and the Benefits of Specialization in the Hospital Industry

Keywords: by Jonathan R. Clark & Robert S. Huckman; Health

Article

The Similarity Heuristic

By: Daniel Read and Yael Grushka-Cockayne

Decision makers often make snap judgments using fast‐and‐frugal decision rules called cognitive heuristics. Research into cognitive heuristics has been divided into two camps. One camp has emphasized the limitations and biases produced by the heuristics; another has... View Details

Keywords: Heuristics And Biases; Fast-and-frugal Heuristics; Similarity; Representative Design

Research Summary

Professor Gilbert's research focuses on the areas of corporate entrepreneurship, discontinuous change, cognitive framing, and strategic resource allocation. Below is an description of his most recent research paper: 'Unbundling the Structure of Interia: Resource vs.... View Details

August 2024
Article

How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?

By: Leemore S. Dafny, Kate Ho and Edward Kong

Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by... View Details

Keywords: Prescription Drugs; Coupons; Impact; Health Care and Treatment; Markets; Price; Spending; Pharmaceutical Industry; United States

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2018
Working Paper

Shipping Fees and Product Assortment in Online Retail

By: Chaoqun Chen and Donald Ngwe

Shipping fees are an important aspect of online retail for both consumers and sellers. A common fee structure is contingent free shipping, in which consumers are granted free shipping for basket sizes above a minimum value and are charged a flat fee for orders below... View Details

Keywords: Shpping Fee; E-commerce; Multi-category Demand; Search Costs; Shipping Membership; Spending; Consumer Behavior; Retail Industry

Article

Multivoxel Patterns in Face-sensitive Temporal Regions Reveal an Encoding Schema Based on Detecting Life in a Face

By: Christine E. Looser, J. Swaroop Guntupalli and Thalia Wheatley

More than a decade of research has demonstrated that faces evoke prioritized processing in a 'core face network' of three brain regions. However, whether these regions prioritize the detection of global facial form (shared by humans and mannequins) or the detection of... View Details

Keywords: Brain Imaging; Social Psychology; Mind Perception; Identity; Science; Cognition and Thinking

During times of economic turbulence, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn’t, just to keep the lights on. This path is perilous. If a firm’s practices have a diffuse mix of clients and unclear... View Details

How Do Drug Copayment Coupons Affect Branded Drug Prices and Quantities Purchased?

Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name prescription drugs. Medicare bans such coupons on the grounds that they are kickbacks that induce utilization, but they are commonly used by... View Details

29 Sep 2015
HBS Seminar

Kira Fabrizio, Boston University

Web

Marketing - Faculty & Research

Centre Award in the Marketing category for “The New York Times Paywall” (HBS Case 512-077). By: Sunil Gupta, Vineet Kumar, Bharat Anand, and Felix Oberholzer-Gee The Case Centre Awards and Competitions recognize worldwide excellence in... View Details

Article

The (Perceived) Meaning of Spontaneous Thoughts

By: Carey K. Morewedge, Colleen Giblin and Michael I. Norton

Spontaneous thoughts, the output of a broad category of uncontrolled and inaccessible higher-order mental processes, arise frequently in everyday life. The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as... View Details

Keywords: Spontaneous Thoughts; Self-Insight; Meaning; Attribution; Judgment And Decision Making; Decision Making; Cognition and Thinking