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      • May 2000 (Revised December 2018)
      • Case

      SMA: Micro-Electronic Products Division (A)

      By: Michael Beer and Michael Tushman
      The Micro-Electronic Products Division of SMA has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. The cause of these problems is found in a change in... View Details
      Keywords: Change Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Conflict and Resolution; Business Strategy
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      Beer, Michael, and Michael Tushman. "SMA: Micro-Electronic Products Division (A)." Harvard Business School Case 400-084, May 2000. (Revised December 2018.)
      • April 2000
      • Supplement

      BRL Hardy: Globalizing an Australian Wine Company

      By: Christopher A. Bartlett
      Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details
      Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Video Supplement 300-506, April 2000.
      • April 2000 (Revised December 2005)
      • Case

      Garanti Bank: Transformation in Turkey

      By: Rosabeth M. Kanter, Maximilian Martin and Daniel Galvin
      Discusses the complete transformation and turnover in every division of Garanti Bank. Describes the multiple change projects managed and cross-cultural issues confronted during the 1990s and the organizational challenge of transforming Garanti Bank into one of Turkey's... View Details
      Keywords: Banks and Banking; Private Ownership; Restructuring; Business Divisions; Organizational Change and Adaptation; Organizational Culture; Culture; Change Management; Expansion; Corporate Strategy; Problems and Challenges; Projects; Banking Industry; Financial Services Industry; Turkey
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      Kanter, Rosabeth M., Maximilian Martin, and Daniel Galvin. "Garanti Bank: Transformation in Turkey." Harvard Business School Case 300-114, April 2000. (Revised December 2005.)
      • February 2000 (Revised October 2000)
      • Case

      E-commerce at Williams-Sonoma

      By: Rosabeth M. Kanter and Daniel Galvin
      Describes Williams-Sonoma's development of a third channel of business on the Internet. Describes the strategies for managing changes in the organizational, operational, and technological structure of the company. The new e-commerce division confronts challenges posed... View Details
      Keywords: Change Management; Internet and the Web; Trade; Corporate Strategy; Organizational Change and Adaptation; Operations; Information Technology; Technological Innovation; Information Technology Industry; Retail Industry; California
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      Kanter, Rosabeth M., and Daniel Galvin. "E-commerce at Williams-Sonoma." Harvard Business School Case 300-086, February 2000. (Revised October 2000.)
      • February 2000 (Revised August 2000)
      • Case

      Boston.com

      By: Thomas R. Eisenmann and Jon K Rust
      How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
      Keywords: Corporate Entrepreneurship; Decision Making; Change Management; Internet and the Web; Customer Relationship Management; Competitive Strategy; Publishing Industry; Information Technology Industry; United States
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      Eisenmann, Thomas R., and Jon K Rust. "Boston.com." Harvard Business School Case 800-165, February 2000. (Revised August 2000.)
      • February 2000 (Revised December 2000)
      • Case

      Staples.com

      By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris
      Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details
      Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States
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      Eisenmann, Thomas R., Joanna M. Jacobson, and Gillian Morris. "Staples.com." Harvard Business School Case 800-305, February 2000. (Revised December 2000.)
      • February 2000 (Revised April 2001)
      • Case

      CNET 2000

      By: Thomas R. Eisenmann and Pauline M Fischer
      CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
      Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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      Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
      • December 1999
      • Case

      Avon Products China (B)

      By: Lynn S. Paine and Jennifer Gui
      Supplements the (A) case. View Details
      Keywords: Factories, Labs, and Plants; Business Ventures; Ethics; Government and Politics; Globalization; Global Strategy; China
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      Paine, Lynn S., and Jennifer Gui. "Avon Products China (B)." Harvard Business School Case 300-054, December 1999.
      • December 1999 (Revised October 2003)
      • Case

      BRL Hardy: Globalizing an Australian Wine Company

      By: Christopher A. Bartlett
      Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details
      Keywords: Global Strategy; Joint Ventures; Product Launch; Brands and Branding; Competitive Strategy; Business Subsidiaries; Negotiation Style; Food and Beverage Industry
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      Bartlett, Christopher A. "BRL Hardy: Globalizing an Australian Wine Company." Harvard Business School Case 300-018, December 1999. (Revised October 2003.)
      • December 1999 (Revised September 2004)
      • Case

      Hermes Systems

      By: Michael L. Tushman and Daniel Radov
      Covers the history of Hermes, a large telecommunications and network equipment company, as it grows from a single business firm to a diversified firm from 1980-95. Examines the use of entrepreneurial subsidiaries for product development and fast growth. Other issues... View Details
      Keywords: History; Leadership; Business Subsidiaries; Diversification; Growth Management; Business Growth and Maturation; Business Divisions; Problems and Challenges; Product Development; Technology Industry
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      Tushman, Michael L., and Daniel Radov. "Hermes Systems." Harvard Business School Case 400-056, December 1999. (Revised September 2004.)
      • February 1999
      • Case

      PDVSA & Citgo (A): Seeking Stability in an Uncertain World

      By: Ashish Nanda
      In order to secure demand for its heavy oil, PDVSA buys 50% of the U.S. refining and retail company Citgo. In 1990, it buys the remaining 50% ownership of Citgo. The case describes the challenges faced by PDVSA and Citgo managements as they try to make their... View Details
      Keywords: Business or Company Management; Business Subsidiaries; Mergers and Acquisitions; Energy Sources; Mining Industry; Energy Industry
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      Nanda, Ashish, and Leopoldo E. Lopez Mendoza. "PDVSA & Citgo (A): Seeking Stability in an Uncertain World." Harvard Business School Case 899-220, February 1999.
      • February 1999
      • Case

      PDVSA & Citgo (B): Fully Integrated?

      By: Ashish Nanda
      Concerned that Citgo investments are not yielding sufficient returns, PDVSA constrains Citgo management's autonomy, leading to Citgo senior management turnover. The case closes with Citgo's new CEO reflecting on what he needs to do to align Citgo's strategy and... View Details
      Keywords: Business Subsidiaries; Mergers and Acquisitions; Alignment; Energy Sources; Energy Industry
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      Nanda, Ashish, and Leopoldo E. Lopez Mendoza. "PDVSA & Citgo (B): Fully Integrated?" Harvard Business School Case 899-221, February 1999.
      • February 1999 (Revised June 1999)
      • Case

      Transformation of Pratt & Whitney North Haven (Abridged)

      By: H. Kent Bowen, Jeffrey L. Bradach, Linda A. Hill and Kristin Doughty
      Business unit manager Tom Hutton has empowered a group of hourly workers to purchase grit blast equipment for two cells. The capital purchase decision runs into some problems when the two cells fail to reach an agreement on which equipment to purchase. A rewritten... View Details
      Keywords: Business Units; Decision Making; Labor; Managerial Roles; Failure; Problems and Challenges; Power and Influence; Hardware
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      Bowen, H. Kent, Jeffrey L. Bradach, Linda A. Hill, and Kristin Doughty. "Transformation of Pratt & Whitney North Haven (Abridged) ." Harvard Business School Case 499-050, February 1999. (Revised June 1999.)
      • February 1999
      • Case

      Tektronix, Inc.: Global ERP Implementation

      By: Robert D. Austin, Richard L. Nolan, George Francis Westerman III and Mark J. Cotteleer
      Reviews Tektronix's implementation of an Enterprise Resource Planning (ERP) solution in all three of its global business divisions. This case tells the story of three implementations, each with its own character and requirements. Tektronix managers needed to... View Details
      Keywords: Business Model; Transformation; Globalized Markets and Industries; Information Management; Management Skills; Management Style; Strategic Planning; Problems and Challenges; Electronics Industry
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      Austin, Robert D., Richard L. Nolan, George Francis Westerman III, and Mark J. Cotteleer. "Tektronix, Inc.: Global ERP Implementation." Harvard Business School Case 699-043, February 1999.
      • December 1998 (Revised December 1999)
      • Case

      Morgan Stanley Dean Witter Private Client Services

      By: Thomas J. DeLong, David M. Darst, Ann K Rusher and Catherine M. Conneely
      The 1997 merger of retail giant Dean Witter and investment bank Morgan Stanley was a year old when Bob Sculthorpe was appointed director of Private Client Services (PCS) at Morgan Stanley Dean Witter (MSDW). The firm was still operating under two separate broker-dealer... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Investment Banking; Brands and Branding; Salesforce Management; Competitive Strategy; Retail Industry
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      DeLong, Thomas J., David M. Darst, Ann K Rusher, and Catherine M. Conneely. "Morgan Stanley Dean Witter Private Client Services." Harvard Business School Case 899-107, December 1998. (Revised December 1999.)
      • December 1998 (Revised September 1999)
      • Case

      Novartis: Betting on Life Sciences

      By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
      The merger of Ciba-Geigy and Sandoz produced genomic-based synergies for health care, agribusiness, and nutritional supplements. How to build on the strength of the individual divisions and provide synergies that would continue Novartis' leadership role is the question... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Health Care and Treatment; Leadership; Product Positioning; Science-Based Business; Corporate Strategy; Pharmaceutical Industry
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      Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Novartis: Betting on Life Sciences." Harvard Business School Case 599-076, December 1998. (Revised September 1999.)
      • September 1998 (Revised May 1999)
      • Case

      Strategic Services at Andersen Consulting

      By: Thomas J. DeLong, Catherine M. Conneely and Abby J. Hansen PHD
      Bill Copacino, Andersen Consulting's managing partner of Strategic Services Americas, needed to submit his recommendation to Peter Fuchs, Strategic Services worldwide director, for the operating plan for Strategic Services Americas for fiscal year 1999. Strategic... View Details
      Keywords: Strategic Planning; Recruitment; Organizational Culture; Expansion; Business Units; Consulting Industry
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      DeLong, Thomas J., Catherine M. Conneely, and Abby J. Hansen PHD. "Strategic Services at Andersen Consulting." Harvard Business School Case 899-065, September 1998. (Revised May 1999.)
      • August 1998 (Revised July 2002)
      • Case

      Innovation at 3M Corporation (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
      Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
      • July 1998 (Revised August 1998)
      • Case

      Community Wealth Ventures, Inc.

      By: James E. Austin and Meredith D. Pearson
      Share Our Strength, a successful anti-hunger nonprofit organization, created a for-profit subsidiary--Community Wealth Ventures (CWV)--to provide advisory services to companies and nonprofits on collaboration. Management is reviewing CWV's start-up experience. View Details
      Keywords: Business Subsidiaries; For-Profit Firms; Governing and Advisory Boards; Management Analysis, Tools, and Techniques; Partners and Partnerships; Nonprofit Organizations; Consulting Industry
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      Austin, James E., and Meredith D. Pearson. "Community Wealth Ventures, Inc." Harvard Business School Case 399-023, July 1998. (Revised August 1998.)
      • June 1998 (Revised November 2010)
      • Teaching Note

      M-TRONICS (TN) (A) and (B)

      By: Joseph L. Bower and Lynda M. Applegate
      Teaching Note for 807156 and 807157. View Details
      Keywords: Corporate Entrepreneurship; Business Subsidiaries; Problems and Challenges; Integration; Manufacturing Industry
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      Bower, Joseph L., and Lynda M. Applegate. "M-TRONICS (TN) (A) and (B)." Harvard Business School Teaching Note 398-171, June 1998. (Revised November 2010.)
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