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Show Results For
- All HBS Web
(1,069)
- People (8)
- News (271)
- Research (517)
- Events (6)
- Multimedia (8)
- Faculty Publications (310)
Eva Ascarza
Eva Ascarza is the Jakurski Family Associate Professor of Business Administration in the Marketing Unit. She is the co-founder of the Customer Intelligence Lab at the D^3 institute at Harvard Business School. She teaches the Marketing core in the MBA required... View Details
- 2007
- Report
Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy
By: Michael E. Porter and Christian H.M. Ketels
The report synthesizes, interprets, and draws implications about Russia's economic progress, applying the Porter competitiveness framework. It is part of a Strategic Audit of the Russian Federation, a broader set of research activities coordinated by CSR to provide a... View Details
Keywords: Macroeconomics; Microeconomics; Globalized Economies and Regions; Policy; Business and Government Relations; Competitive Strategy; Competitive Advantage; Russia
Porter, Michael E., and Christian H.M. Ketels. "Competitiveness at the Crossroads: Choosing the Future Direction of the Russian Economy." Report, Center for Strategic Research, Moscow, Russia, December 2007.
- February 1999 (Revised July 2004)
- Case
Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts
By: Stephen A. Greyser and Kirk A. Goldman
A "slice of life" depiction of the range of issues and activities experienced by Frank Burke (HBS MBA 1987), the president of a minor league baseball team (the Chattanooga Lookouts). Raises questions of the applicability of MBA skills in this role and the "quotient of... View Details
Keywords: Happiness; Managerial Roles; Entrepreneurship; Business or Company Management; Marketing; Cost Management; Cost vs Benefits; Operations; Sports; Business Education; Sports Industry; Tennessee
Greyser, Stephen A., and Kirk A. Goldman. "Life as a Minor League CEO Frank Burke and The Chattanooga Lookouts." Harvard Business School Case 599-029, February 1999. (Revised July 2004.)
Global Accountabilities
Accountability is seen as an essential feature of governments, businesses and NGOs. This volume treats it as a socially constructed means of control that can be used by the weak as well as the powerful. It contributes analytical depth to the diverse debates on... View Details
- 25 Oct 2013
- Working Paper Summaries
Management: Theory and Practice, and Cases
- March 2006
- Module Note
Exchange Rates and Global Markets
By: Mihir A. Desai and Kathleen Luchs
Describes the first module of the International Finance course at Harvard Business School. This introductory module focuses on the concepts and skills that students need throughout a course on international finance: a familiarity with exchange rates and associated... View Details
Keywords: Asset Pricing; Currency Exchange Rate; Globalized Markets and Industries; International Finance; Teaching; Innovation and Invention; Education Industry
Desai, Mihir A., and Kathleen Luchs. "Exchange Rates and Global Markets." Harvard Business School Module Note 206-122, March 2006.
- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)
- 21 Dec 2010
- First Look
First Look: December 21
study highlights the small-world system's evolutionary dynamics at both the macro level of the network and the micro level of an individual actor. This dual analytical lens helps establish that, in competitive and information-intensive... View Details
Jeremy Yang
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details
- Teaching Interest
Cities, Structures, and Climate Shocks
By: John D. Macomber
This course is about building sustainable and resilient cities, future proofing real estate and infrastructure assets, and examining how businesses and investors find opportunities in climate adaptation.
The world faces substantial challenges in the face of... View Details
- Program
Competing in the Age of AI—Virtual
Summary Artificial intelligence (AI) is revolutionizing the way today's businesses compete and operate. By putting AI and data at the center of their capabilities, companies are redefining how they create, capture, and share value—and are... View Details
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
When Barack Obama was elected president in 2008, some saw it as proof that the color of one’s skin could no longer hold people back from achieving important leadership roles in the United States. Not true, says Harvard Business School... View Details
Keywords: by Dina Gerdeman
- January 2009 (Revised April 2009)
- Case
Disaster in April: The Obligations of Kelly Construction
By: John D. Macomber, Christopher M. Gordon and Ben Creo
A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important... View Details
Keywords: Business Exit or Shutdown; Family Business; Insolvency and Bankruptcy; Governing and Advisory Boards; Compensation and Benefits; Contracts; Crisis Management; Construction Industry
Macomber, John D., Christopher M. Gordon, and Ben Creo. "Disaster in April: The Obligations of Kelly Construction." Harvard Business School Case 209-099, January 2009. (Revised April 2009.)
Shunyuan Zhang
Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.
Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details
- October 2015
- Article
The Multinational Firm and Geopolitics: Europe, Russian Energy, and Power
By: Rawi Abdelal
Multinational firms unavoidably exert influence over politics through power that is generated by both structure and process. While both political economy and management scholars address international firms, neither field has an adequate understanding of the reciprocal... View Details
Abdelal, Rawi. "The Multinational Firm and Geopolitics: Europe, Russian Energy, and Power." Business and Politics 17, no. 3 (October 2015): 553–576.
- Web
Academic Programs | About
prepare individuals for complex leadership challenges that balance expertise with effective management skills. Harvard Business Analytics Program An online certificate program designed for View Details
- May 06 2021
- Tout
Earn a Certificate of Management Excellence
Magie Cheng
Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and... View Details
- August 2017 (Revised August 2018)
- Case
The Oakland Athletics: Strategy & Metrics for a Budget
By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his... View Details
Keywords: Data Analysis; Metrics; Data Science; Analytics and Data Science; Analysis; Measurement and Metrics; Competitive Strategy; Organizational Culture; Sports Industry
Datar, Srikant M., and Caitlin N. Bowler. "The Oakland Athletics: Strategy & Metrics for a Budget." Harvard Business School Case 118-010, August 2017. (Revised August 2018.)
- Program
Driving Corporate Performance
are using powerful performance measurement and management control systems to confront some of today's biggest challenges and opportunities, such as improving employee motivation, using AI and data analytics effectively, and reporting on... View Details