Publications

Find at Harvard

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

program and are building out a social media presence to support your branding efforts. But what strategy has been put in place to leverage that social media presence to attract the right talent? Creating a... View Details

Web

Sustainable Business Strategy Course | HBS Online

This course is part of the Business in Society and Strategy track. Introduction to Sustainable Business Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today!... View Details

Web

Course Overview - Institute For Strategy And Competitiveness

defining the appropriate portfolio of businesses - creating a distinctive strategy for each business, and an effective planning process Creating an effective relationship with the board - understanding the... View Details

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

Insights & Advice 11 Dec 2023 Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy Becca Carnahan Author HBS Team tag Alumni Consumer Products / Retail Student & Alumni Stories Kyle Leahy (MBA 2011) stepped... View Details

February 1975 (Revised April 1983)
Background Note

Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy

Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique. View Details

Keywords: Corporate Strategy; Decision Making

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

they explain why company adoption of integrated reporting is essential for sustainable strategies and society. Martha Lagace: How do you define One Report? Robert G. Eccles and Michael P. Krzus: One Report is the integration of... View Details

Keywords: by Martha Lagace

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about successful strategy? “The notion... View Details

Keywords: by Michael Blanding; Computer

September 2021 (Revised November 2022)
Case

MAYA Capital

By: Robert F. White, Carla Larangeira and Pedro Levindo

MAYA Capital co-founders Lara Lemann and Monica Saggioro raised $41.5 million through a series of closings for their early-stage Latin American venture capital fund. The two women had met for the first time in mid-2016 when Lemann was contemplating scaling her angel... View Details

Keywords: Early Stage; Portfolio Construction; Fund Management; Investment; Entrepreneurship; Venture Capital; Investment Portfolio; Strategy; Business Startups; Management; Investment Funds; Latin America

1976
Book

Interbrand Choice, Strategy and Bilateral Market Power

By: M. E. Porter

Keywords: Marketing Strategy; Brands and Branding

Find at Harvard

December 2013
Teaching Note

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie

Keywords: Coffee; Competition; Brands and Branding; Food and Beverage Industry; India

Web

CSV in Practice - Institute For Strategy And Competitiveness

but for Cisco customers, increasing industry growth. The program has also strengthened Cisco’s relationships with suppliers, customers and government. Integrating Strategy Across Levels - Novartis in Rural India Reconceiving Products &... View Details

Enabling Mission Impact: Funding Strategies for High-Risk High-Reward Innovation

Governments and foundations around the world are urgently seeking strategies to optimize their investments across a range of distinctive missions targeted towards societal challenges. How should such investments be made, from early R&D spending to later-stage... View Details

Web

Systems Integration - Institute For Strategy And Competitiveness

a component of the whole organization. For instance, high-cost and highly resourced downtown medical campuses may be better suited for complex medical conditions, while regional care centers may be better suited for lower acuity, more routine, and higher volume... View Details

January 2022 (Revised September 2022)
Teaching Note

White Claw: Defending Market Share as Competition Encroaches

By: Jill Avery

Teaching Note for HBS Case No. 521-073. View Details

Keywords: Brand Management; Competition; Growth Strategy; First-mover Advantage; Marketing; Marketing Strategy; Brands and Branding; Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States; North America

11 Jul 2016
News

Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

July 2020 (Revised September 2020)
Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais

The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details

Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey

January 2015 (Revised November 2016)
Case

Stella McCartney

By: Anat Keinan and Sandrine Crener

Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details