Publications

13 Aug 2020
Research & Ideas

6 Ways to Support COVID-Weary Employees

enhanced personal protective equipment; creating a physical barrier between work stations (for example, Plexiglas screens or individual offices); and changing work schedules to minimize contact between... View Details

Keywords: by Dina Gerdeman

11 Oct 2004
Research & Ideas

Four Ways to Create Lasting Change

improvements. According to Roberto and Levesque, "We began to understand the barriers and catalysts for successful institutionalization of these programmatic change... View Details

Keywords: by Martha Lagace

2007
Working Paper

How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

By: Gary P. Pisano and David J. Teece

In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details

Keywords: Innovation and Management; Intellectual Property; Industry Structures; Value

01 Sep 2020
Blog Post

6 Ways to Support COVID-Weary Employees

full time from home; providing additional or enhanced personal protective equipment; creating a physical barrier between work stations (for example, Plexiglas screens or individual offices); and changing work schedules View Details

Keywords: All Industries

10 Jan 2017
Blog Post

From Product Development to Business School

the technology that has the potential to change how we do things, and whose only barrier is a poor revenue model or a misaligned product-market fit. I’m now better equipped to... View Details

Keywords: Technology; Manufacturing; Consumer Products / Retail

22 Jul 2019
Book

How to Be a Digital Platform Leader

becomes, which lowers the likelihood of a winner-take-all outcome. Lastly, the truly successful firms in a platform world tend to have meaningful supply-side scale economies. Markets with large economies of scale generally have higher... View Details

Keywords: by Martha Lagace

August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details

Article

Ten Year Sunset Rule for Healthcare Regulation Is a Nonstarter and Discouragement to Post-COVID-19 Investment

By: Regina E. Herzlinger and Eugene Schneller

U.S. healthcare delivery has not benefitted from the same productivity growth as many other service industries, such as bricks and mortar retailing, a loss that has gravely diminished cost control and access. Regulatory capture, which creates barriers to venture... View Details

Keywords: Health Care; COVID-19; Regulation; Health Care and Treatment; Health Pandemics; Governing Rules, Regulations, and Reforms; Investment

Read Now

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

in your sales and marketing team, especially if they come from the industry or companies on your target list. Nowadays functional leaders have more power than in the past to decide which software to use, so... View Details

Keywords: by Rocio Wu

October 2023 (Revised April 2024)
Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe

August 23, 2018
Article

Using a New EHR System to Increase Patient Engagement, Improve Efficiency, and Decrease Cost

By: Katy French, Barbra Bryce Speer, Alexis B. Guzman, Tayab Andrabi, Iris Recinos, Keith A. Shook, James R. Incalcaterra, John C. Frenzel and Thomas W. Feeley

Patients and providers are frustrated with seemingly endless data entry. We used our patients’ vested interest in their own health care by actively engaging them in the entry of their own medical information into the EHR. Prior to the implementation of the new EHR we... View Details

Keywords: Health Care and Treatment; Analytics and Data Science; Performance Efficiency; Cost Management

Read Now

12 Apr 2022
Blog Post

The Many Languages of Medicine to Impact Care Delivery

increasing the participation of diverse voices in the health care technology space. To address top of the funnel barriers in attracting diverse talent, we formed the DIH fellowship, which has sent a number... View Details

March 2023
Case

Azenta Life Sciences: The Road to Transformation

By: Gary P. Pisano and Catherine Piner

When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details

Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry

September 2023
Article

(Not) Paying for Diversity: Repugnant Market Concerns Associated with Transactional Approaches to Diversity Recruitment

By: Summer R. Jackson

In a 20-month ethnographic study, I examine how a technology firm, ShopCo (a pseudonym), considered 13 different recruitment platforms to attract racial minority engineering candidates. I find that when choosing whether to adopt recruitment platforms focused on racial... View Details

Keywords: Technology Adoption; Recruitment; Race; Organizational Change and Adaptation

Read Now

15 Sep 2010
Working Paper Summaries

From Bench to Board: Gender Differences in University Scientists’ Participation in Commercial Science

Keywords: by Waverly W. Ding, Fiona Murray & Toby E. Stuart; Biotechnology

January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition