Publications

21 Aug 2019
News

What to watch for now that CEOs have rewritten the purpose of the corporation

August 1993 (Revised December 1997)
Background Note

Decision Analysis

Describes decision analysis, a systemic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment and endpoint evaluation, folding back the tree as a method of analysis, and sensitivity... View Details

Keywords: Analysis; Decision Making

Mar 2012
Article

The Looming Challenge to U.S. Competitiveness

The United States is a competitive location to the extent that firms operating in the U.S. are able to compete successfully in the global economy while supporting high and rising living standards for the average American. Changes in the U.S. that help firms compete but... View Details

June 1999
Case

Major League Baseball--1999

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth

Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment

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June 2013
Teaching Note

Rock Health

By: Robert Higgins and Ian McKown Cornell

This is the teaching note associated with HBS Case #813035. The case should enable students to identify emerging challenges, evaluate Rock Health's funding model, debate the effectiveness of its incubation service and assess its long-term viability. View Details

Keywords: Innovation; Incubation; Healthcare Technology; Startups; Entrepreneurship; Innovation and Management; Health Care and Treatment; Business Startups; Health Industry; San Francisco; California; United States

Video

Alternative Investments - Carousel

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

By: John A. Quelch

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

Jan 10 2023
Interview

Nurture Flexibility in Yourself, Your Team, and Your Strategy

January 2021 (Revised May 2021)
Case

'GEnron'? Markopolos versus General Electric (A)

By: Jonas Heese and David Lane

In August 2019, Harry Markopolos—the forensic accountant known for uncovering Bernie Madoff’s Ponzi scheme—alleged that General Electric had committed accounting fraud totaling $38 billion, coining the term “GEnron” for perceived similarities with the 2001 accounting... View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

October 1995 (Revised October 1996)
Case

Disney Consumer Products in Lebanon

By: John A. Quelch

The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details

Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon

February 1990 (Revised October 1993)
Case

Carter Automotive Group

By: Walter J. Salmon

The Carter Automotive Group is a Southern California automobile dealer group. The head of the group is assessing whether his current and unique marketing strategy should be modified in light of changing competitive conditions. View Details

Keywords: Marketing Strategy; Change; Competition; Auto Industry; Retail Industry; California

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08 Oct 2019
News

Men exaggerate their importance at work, while women do the exact opposite

2022
Report

Competitiveness Roadmap for India@100

By: Michael E. Porter and Christian H.M. Ketels

The Competitiveness Roadmap for India lays out policy principles to guide India's efforts to move towards middle-income and beyond over the next 25 years. It covers a discussion of appropriate outcome ambitions, the underlying development approach, specific policy... View Details

Keywords: Economic Growth; Strategy; Competition; Policy; Government Administration; India

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July 2019
Article

Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma

By: Timothy G. Pollock, Kisha Lashley, Violina P. Rindova and Jung-Hoon Han

In this review of the literature on reputation, status, celebrity, and stigma we develop an overarching theoretical framework based on the rational, emotional, and moral aspects of each construct’s unique sociocognitive content and the mechanisms through which it... View Details

Keywords: Celebrity; Stigma; Reputation; Status and Position; Emotions; Moral Sensibility

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January 1988 (Revised March 1995)
Supplement

Digital Equipment Corp.: The Endpoint Model (C2)

By: David A. Garvin

To follow Digital Equipment Corp.: The Endpoint Model (C1). Students must assess what their next steps would be as plant manager and group manufacturing manager. View Details

Keywords: Factories, Labs, and Plants; Business Model; Business or Company Management; Production; Technology; Technology Industry

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

When Apple introduced the iPod, it had a simple but compelling tag line for music fans: "1,000 thousand songs in your pocket." The company sold 300 million of them. On the eve of debuting its digital payment system, Apple Pay, two Harvard Business School... View Details

Keywords: by Dina Gerdeman; Technology; Retail

Video

What is Alternative Investments?

April 2003 (Revised November 2005)
Case

Trend Micro (B)

By: Lynn S. Paine and Kim Bettcher

The Trend Micro team's discussion of consumer strategy at its quarterly meeting in Germany provides an opportunity to assess the effectiveness of the team's decision process. View Details

Keywords: Decision Making; Management Teams; Business Strategy; Diversity; Information Technology Industry; Germany