Apparel and Accessories Industry - Publications - Faculty & Research - Harvard Business School

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24 Apr 2006
Research & Ideas

Managing Alignment as a Process

men's outdoor shoes and clothing had become saturated. A comprehensive strategy review revealed that the Sport-Man brand could be extended to other apparel lines. Furthermore, its retail footprint in major... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories; Apparel & Accessories

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

April 2009 (Revised January 2011)
Case

Gucci Group: Freedom within the Framework

By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain

Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

September 1991 (Revised September 2010)
Case

Dore-Dore

By: Janice H. Hammond and Audris Wong

Dore-Dore, a French manufacturer of socks and children's knitwear, has just converted a portion of its knitwear operations to a flexible modular system to allow faster response and greater flexibility. The case provides an opportunity to assess the changes in knitwear... View Details

Keywords: Order Taking and Fulfillment; Logistics; Production; Performance Productivity; Apparel and Accessories Industry; France

December 2018
Case

Bata versus Relaxo—Analyzing Performance

By: Suraj Srinivasan, Iris Leung and Quinn Pitcher

Set in 2016, “Bata India versus Relaxo—Analyzing Performance” compares the strategies and financial performance of two Indian footwear companies. Bata India had long been the market leader in footwear in India, but its leading market position was being challenged by... View Details

Keywords: Finance; Strategy; Operations; Performance Evaluation; Financial Statements; Analysis; Apparel and Accessories Industry

February 2017
Teaching Plan

Dhamani Jewels: Becoming a Global Luxury Brand

By: Lynda Applegate

Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates, and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details

Keywords: Luxury Retail; Jewelry; Luxury Goods; UAE; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India

April 2011
Case

Designs by Kate: The Power of Direct Sales

By: John A. Deighton and Sarah Abbott

The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details

Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry

September 2020 (Revised July 2022)
Exercise

Artea (C): Potential Discrimination through Algorithmic Targeting

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Retail Industry; Retail Industry; Retail Industry; United States

December 1994 (Revised May 2008)
Case

Jensen Shoes: Lyndon Brooks' Story

Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each... View Details

Keywords: Prejudice and Bias; Ethnicity; Race Characteristics; Performance Evaluation; Gender Characteristics; Management Skills; Diversity; Apparel and Accessories Industry

June 1995 (Revised May 1996)
Teaching Note

Levi Strauss & Co.: Global Sourcing Series TN

By: Lynn S. Paine and Joshua D. Margolis

Teaching Note for (9-395-127) and (9-395-128). View Details

Keywords: Apparel and Accessories Industry; China

November 2019
Case

Celebrity Fashions Limited (A)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran

In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details

Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry

December 1991
Supplement

Whistler Corp. (B)

By: Gary P. Pisano and David T. Kotchen

Describes the decision the company chose and how it worked out. Designed as an in-class follow-up to Whistler Corp. (A). View Details

Keywords: Decision Making; Apparel and Accessories Industry; Massachusetts

June 2009 (Revised July 2009)
Case

Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia

Mrs. Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand... View Details

Keywords: Gender Characteristics; Entrepreneurship; Global Strategy; Problems and Challenges; Opportunities; Expansion; Apparel and Accessories Industry; Al-Khubar; Middle East

April 2021
Case

Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada

September 2000 (Revised October 2006)
Case

Atherton Clothing Company (A)

By: John A. Davis and Andrew Z. Tubman

Zachary Cohen, who will graduate soon from business school, wants to enter his family's business under certain conditions--he wants shares in the company and wants to change a buy-sell agreement. His father and his uncle seem to want to explore his entering the family... View Details

Keywords: Family Ownership; Family Business; Management Teams; Contracts; Apparel and Accessories Industry

September 1983 (Revised July 1998)
Case

Heather Evans

By: Howard H. Stevenson and Michael J. Roberts

Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details

Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry

December 2014 (Revised May 2016)
Case

Dhamani Jewels: Becoming a Global Luxury Brand

By: Lynda Applegate and Lisa C. Mazzanti

Dhamani started as a loose gemstone dealer in 1969 in Jaipur, India. By the 2000s, it was headquartered in Dubai, United Arab Emirates and had expanded into diamonds and retail. The family business was now in its second generation of leadership and aimed to become a... View Details

Keywords: Luxury Retail; Jewelry; Luxury Goods; UAE; Retail; Brands and Branding; Family Business; Apparel and Accessories Industry; Dubai; India

April 2021
Supplement

Buy Online, Pickup in Store: CEO Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada

February 2019
Case

Miroglio Fashion (A)

By: Sunil Gupta and David Lane

Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Apparel and Accessories Industry

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