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Show Results For
- All HBS Web
(4,513)
- People (5)
- News (885)
- Research (2,745)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,314)
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details
Keywords: by James Heskett
- 01 Sep 2012
- News
Expertise From The Front Lines Of The Eurozone
timing, he says, that couldn’t have been better. “The US financial crisis made students particularly interested in my views, and since the European crisis, I’ve been concentrating my research and case writing on this latter topic.” From... View Details
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
- 01 Sep 2003
- News
Richard Edelman
a member of the World Economic Forum and frequently shares his market research and branding expertise with this group. While Edelman does not wish to pressure his three daughters into joining the family... View Details
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
- November 1992 (Revised April 1995)
- Case
Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign
By: V. Kasturi Rangan and Jayne D. Kramer
In the several years preceding 1992, there had been a dramatic rise in the public's concern for environmental issues. Yet the Roper Organization reported that fewer than one in ten Americans made personal efforts to help solve environmental problems on a regular basis.... View Details
Keywords: Advertising Campaigns; Social Marketing; Corporate Social Responsibility and Impact; Research; Environmental Sustainability; Welfare
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Earth Share Campaign: Strategy, Execution, and Final Campaign." Harvard Business School Case 593-062, November 1992. (Revised April 1995.)
- 01 Dec 2017
- News
Global Perspectives
Shih, Robert and Jane Cizik Professor of Management Practice, who cochaired the one-week immersion with Dennis Campbell, Dwight P. Robinson Jr. Professor of Business Administration. “We started with a very basic question: ‘What should we really know about Southeast... View Details
- December 2003 (Revised October 2005)
- Case
High-Definition TV: The Grand Alliance
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details
Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Technology Industry; Japan; Europe; United States
Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
- 23 Jan 2018
- Working Paper Summaries
Transaction Costs and the Duration of Contracts
Keywords: by Alexander MacKay
- 01 Sep 2007
- News
Last Look - September 2007
Our thanks to MBA 1976 classmates John Adams, Dottie Stephenson (both Section C), Sam Yates (Section D), and many others who provided details about this model rocket launch in Harvard Stadium. Yates wrote: “We had a first-year Marketing... View Details
- 01 Apr 2001
- News
Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments
likely to continue due to privatization, deregulation, and globalization. “In an increasingly global business environment, achieving minimum efficient scale in production requires massive capital investment,” Esty explains. In one case coauthored by Esty and HBS View Details
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
document early examples of HBS marketing courses taught by Professor Cherington and his subsequent career as marketing consultant, economist, and author. Of particular interest are the materials pertaining... View Details
- 14 Jun 2017
- Working Paper Summaries
Minimizing Justified Envy in School Choice: The Design of New Orleans' OneApp
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
care costs? Quelch noted that in the cases of the grocery retail market and the financial services market, higher empowerment typically leads to lower costs because more of the work is shifted to the consumer. He said there’s a pressing... View Details
- Web
Learn with Baker Library: Baker Library Resources for Alumni | Baker Library
market research and data, and learn more about resources for career search. Go to Learn with Baker: Alumni Resources Related Help View all HBS Alumni Research Tips: Target list... View Details
- Fast Answer
Industries: financial analytical data and tools
Detailed historical analysis back to the 1920s of stock returns and market movements Baker Library Research Guides: Financial Markets Research... View Details
- Fast Answer
Business of Sports
style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:11pt;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"> Sports Business Research Network Full-text news and View Details
- September – October 2007
- Article
Trading Patterns and Excess Comovement of Stock Returns
By: Robin Greenwood and Nathan Sosner
n April 2000, 30 stocks were replaced in the Nikkei 225 Index. The unusually broad index redefinition allowed for a study of the effects of index-linked trading on the excess comovement of stock returns. A large increase occurred in the correlation of trading volume of... View Details
Greenwood, Robin, and Nathan Sosner. "Trading Patterns and Excess Comovement of Stock Returns." Financial Analysts Journal 63, no. 5 (September–October 2007): 69–81.
- Student-Profile
Sagar Saxena
countries are often plagued with issues like weak property rights, poor contract enforcement, corruption and rent-seeking by certain socio-economic groups which not only exacerbate misallocation in these markets but also make these View Details