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  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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  • 22 Mar 2017
  • Research & Ideas

What's the Ideal Frequency for a Sales Quota?

spend more than $800 billion annually on those efforts. Sales compensation plans are at the center of all this activity, the primary tool managers use to motivate and incentivize salespeople. Sales reps feed on two forms of compensation:... View Details
Keywords: by Carmen Nobel
  • January 2024
  • Teaching Note

Frank Cornelissen: The Great Sulfite Debate (A) & (B)

By: Tiona Zuzul
Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

accountabilities. This provides a mechanism for the board to set objectives and subsequently review its performance. The Balanced Scorecard strategy map provides a framework to illustrate how strategy links... View Details
Keywords: by Robert S. Kaplan
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

for each firm in the duopoly medium to bundle more ads and earn greater total profits than the rival firm in the monopoly medium. Goals Gone Wild: The Systematic Side Effects of Over-Prescribing View Details
Keywords: Martha Lagace
  • 27 Sep 2004
  • Research & Ideas

How Leaders Build Winning Streaks

obfuscation or cover-ups, enables facts to be squarely faced and promises to be based on reality. "Humiliation-free zones" support objective discussion of strengths View Details
Keywords: by Rosabeth Moss Kanter
  • 05 Apr 2016
  • Blog Post

Summer Internships in the JD/MBA Program

how to spend your summers. Amongst the current JD/MBA’s, I think we had someone on almost every continent and in almost every major industry last summer.  My personal goal with my summer internships was to... View Details
  • August 2000
  • Case

Belmont Industries, Inc. (C)

By: Joseph L. Bower
Supplements the (A) case. A rewritten version of an earlier supplement. View Details
Keywords: Wages; Managerial Roles; Management Practices and Processes; Performance; Goals and Objectives; Labor and Management Relations
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  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

business in the early 21st century: to promote economic growth; to protect workers; to promote consumer welfare, and to promote public welfare. Other major economic powers tend to have laws that promote these same objectives, albeit with... View Details
Keywords: Martha Lagace
  • 02 Mar 2018
  • Op-Ed

Op-Ed: Trump’s Tariffs Could Harm Allies as Much as Opponents

likely to have broader negative consequences. If the president’s goal was to impact China, which produces over half the world’s steel and aluminum, this policy might not succeed. China is only the eleventh... View Details
Keywords: by Dante Roscini; Steel; Manufacturing
  • 09 Jul 2001
  • Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

the empirical quest to link a firm's social investments to its financial returns has preoccupied researchers. Our goal in this paper is to reorient debate and research about social initiatives by business.... View Details
Keywords: by Joshua D. Margolis & James P. Walsh
  • 02 Jan 2013
  • What Do You Think?

Should We Rethink the Promise of Teams?

objectively (be) willing to learn continuously . Not be afraid to fail accept responsibility for failures as a team leader and accept credit for success as a team." Regarding the use of teams in the... View Details
Keywords: by James Heskett
  • 02 May 2016
  • News

Can Brian Shortsleeve Fix the MBTA’s Budget Woes?

officials and transit advocates. Shortsleeve said his goal is to balance the agency’s books for the first time in 15 years, even if that means taking on sacred cows. He said any savings will be reinvested in... View Details
  • 16 Jan 2012
  • Research & Ideas

Private Meetings of Public Companies Thwart Disclosure Rules

to significantly inform you in some way?" In a new study, Soltes and David H. Solomon suggest that private meetings indeed help investors make better trading decisions, giving them an advantage and therefore... View Details
Keywords: by Carmen Nobel; Financial Services
  • 03 May 2016
  • Blog Post

Working With Organizations That Recruit at HBS: An Interview with Renee Pappastratis

person or virtually, and working with each organization to determine which format will work best in reaching their goals is always a really interesting process. What was the highlight of the year for you?... View Details
Keywords: Manufacturing; Consumer Products / Retail
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

IR group, the cases document how both companies share many best practices in IR principles, such as the goal of getting managers directly in contact with investors, the need for consistency in reporting over time, View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

strategy development, which springs from a company's mission, vision, and value statements, and from an analysis of its strengths, weaknesses, and competitive environment. In... View Details
Keywords: Martha Lagace
  • 03 Jan 2017
  • First Look

January 3, 2017

Performance Goals and Incentives This module explains how managers use performance goals and incentives to ensure that employee actions align... View Details
Keywords: Carmen Nobel
  • 02 Jul 2010
  • What Do You Think?

Is Profit as a “Direct Goal” Overrated?

decision-making and even to the future and viability of capitalism. One debate concerned the primacy of profit as a goal. Deaver Brown led this argument by saying, "Profit is the only legitimate View Details
Keywords: by Jim Heskett
  • 01 Mar 2023
  • News

What’s in a Name

injustice in the United States, the company recognized that its name—with associations with the Confederacy—was at odds with its goal of bringing people together. As Chugh explains in the edited excerpt below, the company solicited... View Details
Keywords: Jen McFarland Flint; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing