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  • All HBS Web  (8,925)
    • People  (5)
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    • Events  (45)
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  • Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details
Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design
  • February 2024
  • Article

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details
Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
  • Program

Driving Corporate Performance

objectives Enhance competitiveness by better aligning all types of resources to customer needs Strengthen employee relationships and build a strong and enduring culture of helping others to succeed Expand your personal and professional... View Details
  • 02 Apr 2024
  • What Do You Think?

What's Enough to Make Us Happy?

enough. It depended on how their colleagues were behaving, probably with equally little thought about “enough.” HBS colleague and happiness expert Arthur Brooks refers to this as “the striver’s curse” and notes that “there is no View Details
Keywords: by James Heskett
  • 08 Mar 2022
  • Cold Call Podcast

France Telecom: Corporate Restructuring and Employee Well-Being

Keywords: Re: Cynthia A. Montgomery & Ashley V. Whillans
  • Research Summary

The Role of the Internet in Enhancing Service and Reducing Cost

Is delivering service (both internal and external) facilitated by the Internet a zero sum game in which costs associated with delivering superior service must always be passed on to customers in the form of higher prices? Does the quantity and type of service... View Details

  • August 2013 (Revised November 2015)
  • Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry
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Viceira, Luis M., and Emily A. Chien. "Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?" Harvard Business School Case 213-126, August 2013. (Revised November 2015.)
  • August 1994 (Revised November 1994)
  • Case

Saturn: A Different Kind of Car Company

Saturn was General Motors' (GM) response to Japanese companies' dominance of the small car market during the mid-1980s. In the three-and-a-half years since its first sedan rolled off the assembly line, the Saturn Corp. had accumulated an impressive list of... View Details
Keywords: Competitive Advantage; Auto Industry; Retail Industry
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McGahan, Anita M., and Greg Keller. "Saturn: A Different Kind of Car Company." Harvard Business School Case 795-010, August 1994. (Revised November 1994.)
  • 01 Mar 2010
  • Op-Ed

A Golden Opportunity for Ford and GM

to move aggressively to secure their market share gains by investing windfall profits to make their auto lineups more competitive for the next decade. That means introducing new designs that offer attractive features, improved fuel... View Details
Keywords: by Bill George; Auto
  • Article

Making Exit Interviews Count

By: Everett Spain and Boris Groysberg
In the knowledge economy, skilled employees are the assets that drive organizational success. Thus companies must learn from them—why they stay, why they leave, and how the organization needs to change. A thoughtful exit interview—whether it be a face-to-face... View Details
Keywords: Information; Management Practices and Processes; Retention; Resignation and Termination
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Spain, Everett, and Boris Groysberg. "Making Exit Interviews Count." Harvard Business Review 94, no. 4 (April 2016): 88–95.
  • December 2014
  • Article

Selecting the Best? Spillover and Shadows in Elimination Tournaments

By: Jennifer Brown and Dylan B. Minor
We consider how past, current, and future competition within an elimination tournament affect the probability that the stronger player wins. We present a two-stage model that yields the following main results: (1) a shadow effect—the stronger the expected future... View Details
Keywords: Elimination Tournament; Dynamic Contest; Contest Design; Effort Choice; Betting Markets; Competitive Advantage; Game Theory
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Brown, Jennifer, and Dylan B. Minor. "Selecting the Best? Spillover and Shadows in Elimination Tournaments." Management Science 60, no. 12 (December 2014): 3087–3102.
  • 05 Nov 2013
  • First Look

First Look: November 5

Publications August 2013 John Wiley & Sons International Strategy and Competition By: Collis, David Abstract—This book is designed for every student who will be involved in managing and advising companies that compete internationally... View Details
Keywords: Sean Silverthorne
  • Program

Leading Global Businesses

global competitive advantage for your company, continue developing your own global leadership, and build global leadership capacity throughout your organization. Details Design sound global strategies and build strong global organizations... View Details
  • October 2013 (Revised December 2013)
  • Case

Intuit QuickBooks: From Product to Platform

By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry
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Hagiu, Andrei, and Elizabeth J. Altman. "Intuit QuickBooks: From Product to Platform." Harvard Business School Case 714-433, October 2013. (Revised December 2013.)
  • 2019
  • Working Paper

Southern Responses to Gold Certification: Cooperate, Compete, Reject, Revise

By: Kristin Sippl
Artisanal gold mining is a Southern subsistence livelihood posing both challenges and opportunities for sustainable development. In 2011, Fairtrade International launched a certification program to address sustainability problems in the sector. Southern activists,... View Details
Keywords: Eco-labeling; Extractive Industries; Emerging Economies; Fair Trade; Environmental Sustainability; Standards; Programs; Governance Compliance; Competition; Adaptation; Mining Industry
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Sippl, Kristin. "Southern Responses to Fair Trade Gold: Cooperation, Competition, Supplementation." Harvard Business School Working Paper, No. 19-055, November 2018. (Forthcoming in Ecological Economics.)
  • February 2015 (Revised August 2016)
  • Case

Nokia's Bridge Program: Redesigning Layoffs (A)

By: Sandra J. Sucher and Susan J. Winterberg
"Not another Bochum." Nokia Board Chairman Jorma Ollila was clear in the goals he set for the 2011 restructuring that Nokia's new CEO, Stephen Elop, had decided was necessary to address the dramatically changed competitive environment the company faced in smartphones... View Details
Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Redesigning Layoffs (A)." Harvard Business School Case 315-002, February 2015. (Revised August 2016.)
  • Article

Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry

Recent work in the field of management has focused on "dynamic capability," the ability of a firm to develop new capabilities in response to shifts in its external environment, as a significant source of competitive advantage. This paper enhances our understanding of... View Details
Keywords: Management; Technology; History; Competition; Competency and Skills; Investment; Technological Innovation; Business Ventures; Geographic Location; Knowledge Acquisition; Competitive Advantage; Change
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Tripsas, M. "Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry." Industrial and Corporate Change 6, no. 2 (March 1997): 341–377.
  • February 1999 (Revised May 1999)
  • Case

Onsale, Inc.

By: Youngme E. Moon
Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
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Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
  • September 2022 (Revised January 2025)
  • Case

The Pokémon Company: Evolving into an Everlasting Brand

By: Tomomichi Amano and Masaki Nomura
Super Bowl 50, the fiftieth annual championship game of the American National Football League played in February 2016, featured 52 commercials, and brands spent more than six million dollars each for a 30-second commercial slot. Surprisingly, the commercial that... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Consumer Behavior; Growth and Development Strategy; Video Game Industry; Japan
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Amano, Tomomichi, and Masaki Nomura. "The Pokémon Company: Evolving into an Everlasting Brand." Harvard Business School Case 523-022, September 2022. (Revised January 2025.)
  • 2017
  • Other Unpublished Work

Better, Simpler Strategy

By: Frances X. Frei and Felix Oberholzer-Gee
Strategy, at its core, describes how a company attains superior performance. In industry after industry, there is a wide range in company performance resulting from the various strategies adopted by individual firms. Underneath all of this variation, however, are... View Details
Keywords: Strategy; Competitive Advantage
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Frei, Frances X., and Felix Oberholzer-Gee. "Better, Simpler Strategy." Baker Library, Boston, September 2017.
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