New Product Development - Publications - Faculty & Research

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

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July 2008 (Revised March 2009)
Case

elBulli: The Taste of Innovation

By: Michael I. Norton, Julian Villanueva and Luc Wathieu

Ferran Adrià, chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adrià and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a... View Details

Keywords: Innovation and Invention; Growth and Development Strategy; Marketing Strategy; Creativity; Food and Beverage Industry; Spain

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03 Oct 2016
News

Clayton Christensen On What He Got Wrong About Disruptive Innovation

June 2002 (Revised October 2005)
Case

Inside Intel Inside

By: Youngme E. Moon and Christina L. Darwall

In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details

Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California

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Former Chairman and Chief Executive Officer of Best Buy
Author of The Heart of Business– Leadership Principles for the Next Era of Capitalism

Hubert Joly is a senior lecturer in the General Management unit and... View Details

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

leading research universities, low cost or highly trained labor, and geographic bounty. Understanding how clusters work can help governments develop effective policies for creating them, as well as direct entrepreneurs to the best... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

April 2014 (Revised July 2015)
Case

Sanofi Pasteur: The Dengue Vaccine Dilemma

By: V. Kasturi Rangan, David E. Bloom, Vincent Dessain and Emilie Billaud

In 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a... View Details

Keywords: Health Testing and Trials; Product Launch; Market Entry and Exit; Emerging Markets; Pharmaceutical Industry; France

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Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details

Keywords: banking; financial services; microfinance

31 Aug 2010
First Look

First Look: August 31

evidence for beneficial effects of both task change and start-of-day restarts on worker productivity. Together, these results offer insight into the underlying structure of productivity and suggest new ways... View Details

Keywords: Sean Silverthorne

April 2014
Article

The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why.

By: Hanna Halaburda and Felix Oberholzer-Gee

The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network effects influence consumer decisions and affect companies' ability to compete. Strategists... View Details

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June 2003 (Revised May 2004)
Exercise

The Pacific Sentinel: Role for Alex Martinez

By: Kathleen L. McGinn and Dina R. Pradel

A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details

Keywords: Negotiation; Acquisition; Business Strategy; Publishing Industry; Western United States

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August 2009
Supplement

The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Company (CW)

By: Willy C. Shih

When L.C. Tu receives an emergency order, he is confronted with a range of production scheduling choices, each of which has unique costs and trade-offs. The case was designed to help students understand job-shop style production and the impact of disruptions and... View Details

Keywords: Factories, Labs, and Plants; Disruption; Customer Focus and Relationships; Cost; Cost Management; Business or Company Management; Time Management; Network Effects; Production; Hardware; Manufacturing Industry; Semiconductor Industry; Taiwan

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19 Aug 2021
Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

As organizations eagerly reopen their doors more than a year after the COVID-19 pandemic began, many will be surprised to watch their employees walk out—for good. Companies have been quick to set blanket policies that range from a full return to offices to fully remote... View Details

Keywords: by Hise O. Gibson and MaShon Wilson

June 1991 (Revised March 1995)
Case

Becton Dickinson (C): Human Resource Function

By: Michael Beer

The new vice president of Human Resources (HR) for Becton Dickinson must develop a strategy to reconceptualize the HR function as mandated by the CEO who has introduced formal strategic planning procedures in the organization. The teaching objective is to understand... View Details

Keywords: Human Resources; Strategic Planning; Corporate Strategy; Health Industry

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15 Dec 2017
News

Patient-Powered Precision

07 Jun 2014
Video

Christina Hsu - Making A Difference

01 Jun 2007
Working Paper Summaries

Firm-Size Distribution and Cross-Country Income Differences

Keywords: by Laura Alfaro, Andrew Charlton & Fabio Kanczuk

January 2018
Case

Trian Partners' Proxy Contest at Procter & Gamble

By: Suraj Srinivasan and Quinn Pitcher

In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the... View Details

Keywords: Investment; Corporate Governance; Institutional Investing; Investment Activism; Business and Shareholder Relations; United States

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