Publications

December 2022
Case

Taylor Farms: Adding Value to Fresh Produce

By: José B. Alvarez, Forest L. Reinhardt, Jenyfeer Martinez Buitrago and Pedro Levindo

In October 2022, Bruce Taylor (HBS MBA, 1981), Chairman and CEO of Taylor Farms, the leading producer of salads and healthy fresh foods in the United States, wondered whether this was the right time for Taylor Farms to venture into the Controlled Environment... View Details

Keywords: Technology Adoption; Cost vs Benefits; Logistics; Environmental Sustainability; Agriculture and Agribusiness Industry

31 May 2011
First Look

First Look: May 31

Abstract Theories of the firm have been dominated by a legacy of ideas from early industrialization that pose zero-sum opposition between capital and labor (or capital and... View Details

Keywords: Sean Silverthorne

29 Oct 2013
First Look

First Look: October 29

to everyday transactions like selling a house, buying a car, or landing a new contract. Wheeler also draws lessons on agility and creativity from fields like jazz, sports, theater, View Details

Keywords: Sean Silverthorne

08 Oct 2009
Working Paper Summaries

Clusters of Entrepreneurship

Keywords: by Edward L. Glaeser, William R. Kerr & Giacomo A. M. Ponzetto

August 2006 (Revised February 2009)
Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman

The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details

Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

Article

U.S. Multinationals in British Manufacturing before 1962

By: G. Jones and Frances Bostock

This article presents a new database on U.S. multinationals active in British manufacturing between 1907 and 1962. Britain was the largest European host economy for U.S. direct investment in manufacturing and the second largest host worldwide. This article identifies... View Details

Keywords: Production; Trade; Foreign Direct Investment; Research and Development; Business Subsidiaries; Policy; Investment; Manufacturing Industry; United States; Great Britain

21 Feb 2018
Research & Ideas

When a Competitor Abandons the Market, Should You Advance or Retreat?

opportunity to redouble their efforts and grab more market share, or take it as a warning that it might be time to get out while the getting was good? A new research study suggests that more companies than... View Details

Keywords: by Rachel Layne; Pharmaceutical; Health

February 2022 (Revised September 2022)
Case

InstaDeep: AI Innovation Born in Africa (A)

By: Shikhar Ghosh and Esel Çekin

Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details

Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa

November 2011 (Revised May 2013)
Case

The Freelancers Union (A)

By: Michel Anteby and Erin McFee

Sara Horowitz faces a major strategic decision. Founder and CEO of the Freelancers Union, Horowitz has worked tirelessly to operationalize her new mutualist ideals, which comprise collective strength, independence, and shared protections. In 2008, she plans to move the... View Details

Keywords: Labor Unions

June 1991 (Revised May 1992)
Case

Lithonia Lighting

By: Nitin Nohria

In early 1991, Lithonia, the U.S.'s largest manufacturer of lighting fixtures, faced a major slump in the construction business that threatened to cause its first decline in revenues after over a decade of strong growth. With financial pressures from its parent company... View Details

Keywords: Organizational Structure; Industry Growth; Decision Making; Information Technology; Financial Crisis; Investment; Business Growth and Maturation; Electronics Industry; United States

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

forthcoming edition of Journal of Experimental Psychology: General, “Pseudo-Set Framing” was co-written by Barasz; Leslie John, the Marvin Bower Associate Professor at HBS; Elizabeth Keenan, an assistant professor at HBS; View Details

Keywords: by Carmen Nobel

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

refreshes and opportunities to take part in new product work or the chance to work with an industry luminary. Consider Maslow’s Hierarchy of Needs when it comes to your... View Details

Keywords: by Julia Austin

March 2019 (Revised March 2023)
Case

Accion's Fintech Strategy

By: V. Kasturi Rangan, Michael Chu and Tricia Gregg

Accion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael... View Details

Keywords: Fintech; Impact Investing; Financial Inclusion; Technological Innovation; Strategy; Strategic Planning; Performance Effectiveness; Non-Governmental Organizations; Microfinance; Financial Institutions; Business Growth and Maturation; Customer Focus and Relationships; Industry Growth

July 2007
Article

Geographical Segmentation of U.S. Capital Markets

Demographic variation in savings behavior can be exploited to provide evidence on segmentation in US bank loan markets. Cities with a large fraction of seniors have higher volumes of bank deposits. Since many banks rely heavily on deposit financing, this affects local... View Details

Keywords: Age; Economy; Capital Markets; Banks and Banking; Financing and Loans; Local Range; United States

07 Dec 2010
First Look

First Look: Dec. 7

copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the View Details

Keywords: Sean Silverthorne

February 2015 (Revised May 2015)
Case

Boeing 787: Manufacturing a Dream

By: Rory McDonald and Suresh Kotha

This case traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. View Details

Keywords: Innovation; Operations Strategy; Project Management; Coordination; Product Development; Operations; Production; Collaborative Innovation and Invention; Aerospace Industry; United States