Publications

07 Oct 2014
First Look

First Look: October 7

marketplaces. Rothman had five food delivery startup options to choose from, a philosophy on how to analyze marketplace businesses, and a few weeks to make his first ever investment as a Partner at Greylock. Purchase this case:... View Details

Keywords: Sean Silverthorne

Forthcoming
Article

Public Perception and Autonomous Vehicle Liability

By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo

The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details

Keywords: Moral Sensibility; Judgments; Legal Liability; Insurance; Perception

Read Now

20 Oct 2008
Research & Ideas

The Seven Things That Surprise New CEOs

maintaining a personal balance and staying grounded can the CEO achieve the perspective required to make decisions in the interest of the company and its long-term prosperity. View Details

Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria

04 Dec 2019
Book

Creating the Experimentation Organization

customer purchasing decisions based on layouts that change from store to store. “It’s around us now, and it’s growing.” "If something is very novel, there is little data around it to use." Thomke first explored the phenomenon in... View Details

Keywords: by Michael Blanding

February 2024
Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley

Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details

Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe

December 2013 (Revised November 2015)
Case

(Re)Building a Global Team: Tariq Khan at Tek

By: Tsedal Neeley

Tariq Khan arrived home after a nearly 16-hour meeting. He was grappling with whether to take the global sales and marketing team manager position that had been offered to him, and had spent the entire day with the senior leadership of his potential new team. He wanted... View Details

Keywords: Global Teams; Language; Personal Development and Career; Decision Making; Problems and Challenges

January 2018 (Revised January 2019)
Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull

In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details

Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts

2022
Working Paper

Are Experts Blinded by Feasibility?: Experimental Evidence from a NASA Robotics Challenge

By: Jacqueline N. Lane, Zoe Szajnfarber, Jason Crusan, Michael Menietti and Karim R. Lakhani

Resource allocation decisions play a dominant role in shaping a firm’s technological trajectory and competitive advantage. Recent work indicates that innovative firms and scientific institutions tend to exhibit an anti-novelty bias when evaluating new projects and... View Details

Keywords: Evaluations; Novelty; Feasibility; Field Experiment; Resource Allocation; Technological Innovation; Competitive Advantage; Decision Making

SSRN

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28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

all, et cetera. And several of these contextual factors that matter, which I illustrate through examples in the book, matter differently in China and India, so you might make different decisions in the two... View Details

Keywords: by Martha Lagace

10 Sep 2021
Blog Post

Perspectives on Anti-Racism in the HKS Curriculum

In fall 2020, the Harvard Kennedy School incorporated a two-week module on Race and Racism in the Making of the United States as a Global Super power into the MPP core curriculum. The school created this module in response to calls by the... View Details

28 Jun 2021
Research & Ideas

Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

conduct an analysis to determine how companies were responding to the crisis. Were they retaining their staff and providing essential workers with extra pay, or were they cutting expenses through layoffs and furloughs? "It gave us a rare opportunity. Every View Details

Keywords: by Lane Lambert

January 2008 (Revised July 2009)
Case

Forecasting the Great Depression

By: Walter A. Friedman

What is proper role of professional economic forecasting in financial decision making? The case presents excerpts from three leading economic forecasters on the eve of, and just after, the stock market crash of October 1929. The first set of excerpts is from Roger... View Details

Keywords: History; Mathematical Methods; Personal Development and Career; Forecasting and Prediction; Financial Crisis

09 Apr 2018
Sharpening Your Skills

The Dark Side of Performance Bonuses

several years ago, is that those bank bonuses also caused loan officers to perceive reality differently—they believed those loans would succeed. It’s not just financial incentives that are under study. Employers seek to change the behavior of workers in all manner of... View Details

Keywords: by Sean Silverthorne

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

12 Nov 2001
Research & Ideas

The Three Components of Family Governance

family informed about these. Help the family reach decisions and speak with one voice about its goals. Keep the board of directors informed about family views about the company and maintain a dialogue with the board about key business... View Details

2022
Working Paper

Stories, Statistics and Memory

By: Thomas Graeber, Christopher Roth and Florian Zimmermann

For most decisions, we rely on information encountered over the course of days, months or years. We consume this information in various forms, including abstract summaries of multiple data points – statistics – and contextualized anecdotes about individual instances... View Details

Keywords: Decision Choices and Conditions; Information Types; Media; Cognition and Thinking