Publications

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May 1998 (Revised May 2001)
Case

Merchandising at Nine West Retail Stores

By: Ananth Raman and Colin S Welch

Describes the merchandising decision process (organization, structure, and incentives) at Nine West retail stores, a large footwear retailer in the United States. Also describes changes currently occurring at Nine West and thus provides a context in which students can... View Details

Keywords: Organizational Structure; Situation or Environment; Motivation and Incentives; Decision Making; Change; Budgets and Budgeting; Forecasting and Prediction; Brands and Branding; Marketing Strategy; Product Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

April 1996 (Revised June 1996)
Case

City Year Enterprise

City Year, a national, nonprofit, youth-service corps, decided to diversify its funding base by seeking opportunities to gain "earned income." In 1995, the initiative, dubbed "City Year Enterprise," had already launched its first project, a collaboration with the... View Details

Keywords: Nonprofit Organizations; Partners and Partnerships; Joint Ventures; Social Entrepreneurship; Apparel and Accessories Industry; United States

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October 1992 (Revised September 1996)
Case

McDonald's Corporation

By: David M. Upton and Joshua D. Margolis

McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details

Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States

22 Feb 2018
Book

The New History of American Capitalism

forces following the fall of the Berlin Wall, the collapse of the Soviet Union, and the end of the Cold War. “Capitalism of a wide variety of institutional and ideological stripes, now characterizes all... View Details

Keywords: Manufacturing

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

10 May 2010
Research & Ideas

What Top Scholars Say About Leadership

central part of their mission, asserting that they educate and develop leaders for society. And yet, if we look at the leading research universities View Details

Keywords: by Martha Lagace; Education

February 2003 (Revised February 2006)
Case

Precise Software Solutions

When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details

Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts

Research Summary

Overview

Professor Keenan studies barriers to and motivators of prosocial behavior, using a combination of field, laboratory, and online experimental methods. Her recent work investigates donors’ aversion to overhead spending by nonprofits, including its negative effects on the... View Details

2014
Case

Microfinance Services in Rural Areas--Farmers' Self-reliance Branch of CFPA Microfinance in Shangyi County

By: F. Warren McFarlan, Siqun Yang and Meihua Shen

Microfinance is introduced into China in the 1990s. It had gone through 3 phases since the beginning, namely the pilot phase when all Microfinance practices are sponsored by charity funds based on projects, the promotion phase when the government subsidized some... View Details

Keywords: Rural Entrepreneurship; Value Added; China; Risk Management; Microfinance; China

Research Summary

Reverse Innovation

VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details

September 2015
Technical Note

FIELD 2: Situation Analysis

By: Jill Avery

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details

Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers

29 May 2018
News

How Amazon’s digital health moves could affect providers

19 Jan 2021
Blog Post

2+2 Where Are They Now Spotlight: Marc Duranteau (MBA 2019)

both the mentees and me to learn from each other! What impact has HBS had on your career? The value of my HBS MBA is mainly the personal growth it allowed me to have (and it was gigantic!). The biggest impact HBS had on me was to greatly... View Details

November 2009
Case

The HLB Turnaround

By: Lynda M. Applegate, Bhaskar Chakravorti and Laura Winig

Ford Pearson has recently taken over as CEO of HLB, a Chicago-based product design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally... View Details

Keywords: Business Organization; Business or Company Management; Private Equity; Restructuring; Product Design; Corporate Finance

25 Sep 2018
Video

Out of the Comfort Zone: FIELD Global Immersion

17 Sep 2014
Video

Student Impressions of FIELD

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

Because of this, Airbnb offers not only a review system but also insurance to pay for incidents resulting from unreliable guests, authentication to make sure that guests and hosts are who they say they are, View Details

Keywords: by Michael Blanding; Food & Beverage

2018
Working Paper

What Is Your Problem? The Importance of ‘Problem Storming’ for Crossing Knowledge Boundaries

By: Hila Lifshitz - Assaf

In this study, I focus on the emergent processes and practices enacted when using crowdsourcing to solve R&D problems that experts are challenged with. While the literature on crowdsourcing focuses on the online process, this study looks at the full process that takes... View Details

Keywords: Innovation; Nasa; Problem Solving; Problem Formulation; Knowledge Boundaries; Innovation and Invention; Research and Development; Problems and Challenges

April 2005 (Revised June 2006)
Case

Yahoo! Messenger: Network Integration

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details

Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States