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A Sense of Urgency
Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his... View Details- 18 May 2010
- First Look
First Look: May 18
suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and... View Details
Keywords: Martha Lagace
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
- Web
Case Services - Faculty & Research
newsletter to faculty. The HBS Directors of Research is a body comprised of HBS faculty who are responsible for the research policies of the School. Case Services communicates those policies to case writers and provides support to the... View Details
- Web
The Sixth Year of Short Intensive Programs (SIPs) at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- 21 Aug 2000
- Research & Ideas
Inside the OR: Disrupted Routines and New Technologies
patients vital pressures. "The new technology thus disrupts a well established OR team routine and requires new communication patterns and information flows. Successfully enacting this change affects deeply engrained status... View Details
Keywords: by Hilah Geer
- 26 Apr 2022
- Book
What Does Your Business Stand For? Why Building Trust Starts with Purpose
founders “had no hierarchy between themselves, committed to consensus-based decision-making and agreed that clear communication should be a core value of their start-up, going as far as to conduct regular 360-degree reviews of one... View Details
Keywords: by Ranjay Gulati
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating the new strategy and the... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 28 Apr 2015
- First Look
First Look: April 28
an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
- 04 Apr 2023
- What Do You Think?
How Does Remote Work Affect Innovation?
measures.” Nick C. suggested several proxies through which the relationship might be measured. These included “market and customer reactions employee and service provider experiences of ‘lived purpose’ (and) stakeholder and community... View Details
Keywords: by James Heskett
- 14 Sep 2021
- Blog Post
Top 5 Myths About HBS
supportive this community is. This is probably one of the safest, most supporting communities I've ever existed in. There are a lot of different things that help to facilitate collaboration. Academically,... View Details
- 17 Aug 2010
- First Look
First Look: August 17
deployed to handle uncertain tasks. How can they effectively use their knowledge resources to assure quality communications and high performance when confronting uncertainty? Drawing on the resource-based view (RBV) of the firm, we... View Details
Keywords: Martha Lagace
- 01 Dec 2023
- News
In My Humble Opinion: Plugged In
In a career spent investing in innovative startups at Intel, leading National Grid’s innovation and investment operations, and founding a nonpro t dedicated to advancing women and minorities to positions of top corporate leadership, Lisa Lambert (MBA 1997) always has... View Details
Keywords: Deborah Blagg
- 01 Nov 1999
- Research & Ideas
John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922
create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the N.C.R. Primer. J.H.Patterson To... View Details
Keywords: by Walter A. Friedman
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details
Keywords: by Rachel Layne
- Web
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- 28 Feb 2018
- Sharpening Your Skills
Master the Team Meeting
take less than 15 minutes. Solicit agenda items, prepare agenda, communicate agenda. Long slide decks and spreadsheets created just for the meeting is a total waste of time. If those materials already exist and can add value to the... View Details
Keywords: by Julia Austin
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules:
- Web
Winners & Runners-Up | New Venture Competition
Crowd Favorite We provide continuous, high-bandwidth access to satellite data through a software-enabled optical communications module and data transfer service, connecting individual satellites in any orbit to a broad network of... View Details