Publications
Publications
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(9,636)
- People (41)
- News (3,265)
- Research (4,115)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,881)
- April 2012 (Revised May 2012)
- Case
EILEEN FISHER: Repositioning the Brand
By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details
Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry
- Web
PRIMO News Stories - Doctoral
Program for Research in Markets & Organizations PRIMO News Stories 1ms PRIMO 2020: A Summer of Virtual Community and Research PRIMO was launched in 2011 as a representation of one of Dean Nitin Nohria’s Five I’s; an initiative for greater... View Details
- 23 Dec 2019
- Blog Post
Taking the Risk to Start a Company at Business School
gives back to the HBS community and is involved in the entrepreneurial “Field X” class, which allows students to receive course credit while developing and growing their start-ups. “HBS is an ecosystem and a village. The availability of a... View Details
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
among conflicting objectives. Simple contractual arrangements do not force the buyer and seller to communicate in depth to one another. Performance-based pricing arrangements are generally very intricate. The parties are forced to deal... View Details
- 22 Jan 2007
- Working Paper Summaries
“Don’ts" and "Do’s”: Insights from Experience in Mitigating Risks of Western Investors in Post-Communist Countries
- Research Summary
Overview
My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details
Keywords: Sustainability Standards; Extractive Industries; Luxury; Gold; Institutional Change; Institutional Entrepreneurship; Hybrid Organizations; Governance; Policy; Consumer Behavior; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Pollution and Pollutants; Environmental Sustainability; Social Enterprise; Non-Governmental Organizations; Poverty; Diversification; Agriculture and Agribusiness Industry; Tourism Industry; Africa; Latin America; Europe
- Research Summary
Railroads and the Making of Modern China
My current book project is entitled Railroads and the Making of the Modern China and explores China’s economic and socio-political transformation from the last decades of the empire to the present using railroad infrastructure as a focus. Based on a large... View Details
- 2023
- Working Paper
Feature Importance Disparities for Data Bias Investigations
By: Peter W. Chang, Leor Fishman and Seth Neel
It is widely held that one cause of downstream bias in classifiers is bias present in the training data. Rectifying such biases may involve context-dependent interventions such as training separate models on subgroups, removing features with bias in the collection... View Details
- June 2023
- Article
When Does Uncertainty Matter? Understanding the Impact of Predictive Uncertainty in ML Assisted Decision Making
By: Sean McGrath, Parth Mehta, Alexandra Zytek, Isaac Lage and Himabindu Lakkaraju
As machine learning (ML) models are increasingly being employed to assist human decision
makers, it becomes critical to provide these decision makers with relevant inputs which can
help them decide if and how to incorporate model predictions into their decision... View Details
- 2022
- Article
Indonesia and the Third Indochina War: The End of Containment
By: Mattias Fibiger
The Third Indochina War called forth dramatic changes in the international relations of Southeast Asia. Foremost among these changes was a shift in the geopolitical orientation of the Association of Southeast Asian Nations (ASEAN). The organization’s founders... View Details
- September 2022 (Revised August 2023)
- Case
Audrey Tang: Using Technology to Strengthen Democracy in Taiwan
By: Shikhar Ghosh and Shweta Bagai
Since the early days of the internet, Taiwan had a vibrant community of civic hackers and open-source programmers who engaged with social issues. Audrey Tang was one of them. She spearheaded the 2014 Sunflower Student Movement in Taiwan, where protestors peacefully... View Details
- December 2020
- Article
Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s
By: Sabine Pitteloud
During the last decade, we have seen an increased opposition to globalization. Within this wave of criticism, firms and more specifically multinational corporations have been major targets, accused of multiple wrongdoings, such as social dumping, fiscal evasion, job... View Details
- Article
The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize
By: Mats Urde and Stephen A. Greyser
The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel Prize serves as an in-depth field-based case study and is analysed using the Corporate Brand Identity and... View Details
How Finance Works: The HBR Guide to Thinking Smart About the Numbers
If you're not a numbers person, then balance sheets and financial jargon can be intimidating and easy to ignore. But if you want to advance in your career, it's crucial that you are able to make smart financial decisions and develop the confidence to... View Details
A Sense of Urgency
Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his... View Details- Web
Confronting Climate Change - Business & Environment
segments of the business community have opposed government action on climate change. More recently, some companies have begun advocating for government policies to address climate change. Electricity Shifting to sustainable electricity... View Details
- 01 Dec 2019
- News
Bridging the Gap
centers on a citywide effort to improve public education, led in part by an alliance of 50 business and community leaders. This focus on education is a new one for the partnership, which has historically worked on economic development.... View Details
- Research Summary
Distributed Innovation in Open Systems—The Role of Modularity
Distributed innovation in open systems is an important trend in the modern global economy. As education levels rise and communication costs fall, more people have the means and motivation to innovate. Supply chains now stretch around the world as firms outsource... View Details
- March 2023 (Revised May 2023)
- Case
Akamai Technologies: Expanding the Talent Pipeline
By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck
In 2022, senior executives of Cambridge, MA-based Akamai Technologies met to consider whether and how to scale a successful technical training program. The program, Akamai Technical Academy (ATA), was launched in 2016 to address a key challenge at Akamai and in the... View Details
- May 2023
- Article
How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates
By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details