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  • All HBS Web  (9,272)
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    • News  (1,856)
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    • Events  (9)
    • Multimedia  (41)
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Show Results For

  • All HBS Web  (9,272)
    • People  (18)
    • News  (1,856)
    • Research  (6,505)
    • Events  (9)
    • Multimedia  (41)
  • Faculty Publications  (4,428)
← Page 146 of 9,272 Results →

    Willy C. Shih

    Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

    Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
    • October 2002 (Revised December 2003)
    • Case

    Collabrys, Inc. (A)-The Evolution of a Startup

    By: Dorothy A. Leonard and Brian DeLacey
    The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details
    Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States
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    Leonard, Dorothy A., and Brian DeLacey. "Collabrys, Inc. (A)-The Evolution of a Startup." Harvard Business School Case 603-064, October 2002. (Revised December 2003.)
    • December 2010 (Revised January 2012)
    • Case

    Zespri

    By: Jose B. Alvarez and Mary Louise Shelman
    Grower-owned Zespri is the sole exporter of New Zealand-grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and... View Details
    Keywords: Plant-Based Agribusiness; Globalized Firms and Management; Innovation and Invention; Patents; Brands and Branding; Cooperative Ownership; Competition; Corporate Strategy; Agriculture and Agribusiness Industry; New Zealand
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    Alvarez, Jose B., and Mary Louise Shelman. "Zespri." Harvard Business School Case 511-001, December 2010. (Revised January 2012.)
    • January 1983 (Revised September 1983)
    • Case

    E.T. Phone Home, Inc.: Forecasting Business Demand

    By: John F. Cady and Frank V. Cespedes
    Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details
    Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology
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    Cady, John F., and Frank V. Cespedes. "E.T. Phone Home, Inc.: Forecasting Business Demand." Harvard Business School Case 583-121, January 1983. (Revised September 1983.)
    • February 2022 (Revised March 2022)
    • Case

    MicroStrategy's Investment in Bitcoin

    By: C. Fritz Foley
    At the end of the second quarter of 2020, MicroStrategy, a Virginia based provider of analytics software and services, announced plans to acquire and hold bitcoin as a part of the firm’s treasury reserve policy and corporate strategy. Within a year, the firm purchased... View Details
    Keywords: Bitcoin; Corporate Strategy; Acquisition; Investment Portfolio; Capital Structure; Equity
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    Foley, C. Fritz. "MicroStrategy's Investment in Bitcoin." Harvard Business School Case 222-048, February 2022. (Revised March 2022.)
    • July 2020 (Revised January 2021)
    • Case

    Pattern Brands

    By: Sunil Gupta, Elie Ofek and Julia Kelley
    In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
    Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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    Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
    • 17 Mar 2009
    • First Look

    First Look: March 17, 2009

    Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to, and marketing of, an... View Details
    Keywords: Martha Lagace
    • February 2023
    • Case

    Adyen: Reshaping the Payment Ecosystem

    By: Marco Di Maggio, Antonio Moreno and Elena Corsi
    A payment services company rethinks its strategy to reach out to a different customer base. View Details
    Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe
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    Di Maggio, Marco, Antonio Moreno, and Elena Corsi. "Adyen: Reshaping the Payment Ecosystem." Harvard Business School Case 223-059, February 2023.
    • June 2018
    • Case

    Relax (Boston): Innovating and Growing an Entrepreneurial Business

    By: Paul Marshall and Carole Carlson
    The Relax case traces the history of a massage services company from its founding in 2007 to mid-2017, when it is considering the best strategy for growth and an acquisition. The company's owner and top managers wonder how the firm should reorganize to cope with the... View Details
    Keywords: Growth and Development Strategy; Growth Management; Acquisition; Brands and Branding; Entrepreneurship; Organizational Design
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    Marshall, Paul, and Carole Carlson. "Relax (Boston): Innovating and Growing an Entrepreneurial Business." Harvard Business School Brief Case 918-523, June 2018.

      William C. Kirby

      William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

      Keywords: education industry; wine
      • September 2006 (Revised March 2007)
      • Case

      QuickBase

      By: Clayton M. Christensen and Mark Szigety
      Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to... View Details
      Keywords: Applications and Software; Engineering; Product Marketing; Segmentation; Jobs and Positions; Consumer Behavior; Information Technology Industry
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      Christensen, Clayton M., and Mark Szigety. "QuickBase." Harvard Business School Case 607-029, September 2006. (Revised March 2007.)
      • January 2007 (Revised May 2008)
      • Case

      Henry Luce and the American Century

      By: Nitin Nohria, Anthony Mayo and Logan Wilcox
      Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
      Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
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      Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
      • September 2005 (Revised February 2007)
      • Case

      Angels and Devils: Best Buy's New Customer Approach (A)

      By: Anita Elberse, John T. Gourville and Das Narayandas
      In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an... View Details
      Keywords: History; Customer Relationship Management; Opportunities; Marketing Strategy; Leadership Style; Problems and Challenges; Growth and Development Strategy; Retail Industry; Electronics Industry
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      Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (A)." Harvard Business School Case 506-007, September 2005. (Revised February 2007.)
      • Article

      Meaning and Momentum in the Integrated Reporting Movement

      By: Robert G. Eccles, Michael P. Krzus and Sydney Ribot
      In this summary of their recently published book, the authors provide an update of the state of the integrated reporting (or ) movement, whose aim is to persuade companies to provide fuller disclosure of material nonfinancial (or "ESG") factors and how they are... View Details
      Keywords: Integrated Reporting; Integrated Corporate Reporting
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      Eccles, Robert G., Michael P. Krzus, and Sydney Ribot. "Meaning and Momentum in the Integrated Reporting Movement." Journal of Applied Corporate Finance 27, no. 2 (Spring 2015): 8–17.
      • December 2007 (Revised July 2008)
      • Case

      Montague Corporation: Unfolding the Future in Cycling

      Montague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds. In contrast to existing small-wheeled folding bicycles that are portable, but with inferior performance characteristics,... View Details
      Keywords: Entrepreneurship; Innovation and Invention; Product Positioning; Demand and Consumers; Adoption; Bicycle Industry
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      Tripsas, Mary. "Montague Corporation: Unfolding the Future in Cycling." Harvard Business School Case 808-087, December 2007. (Revised July 2008.)
      • June 2013 (Revised November 2022)
      • Exercise

      Competition Simulator Exercise

      By: Eric J. Van den Steen
      In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details
      Keywords: Competition; Economics; Game Theory; Competitive Strategy; Learning; Mathematical Methods; Analysis
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      Van den Steen, Eric J. "Competition Simulator Exercise." Harvard Business School Exercise 713-804, June 2013. (Revised November 2022.)
      • 04 Sep 2013
      • News

      Hollywood’s Tanking Business Model

      • May 2013
      • Case

      Altius Golf and the Fighter Brand

      By: Robert J. Dolan and Sunru Yong
      Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
      Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry
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      Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
      • November 2013 (Revised November 2014)
      • Case

      Freemium Pricing at Dropbox

      By: Thales Teixeira and Elizabeth Anne Watkins
      Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
      Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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      Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
      • January 2023 (Revised December 2023)
      • Case

      OhmConnect: Energizing the Future

      By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
      Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details
      Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe
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      Rayport, Jeffrey F., Jennifer Fonstad, and Nicole Tempest Keller. "OhmConnect: Energizing the Future." Harvard Business School Case 823-065, January 2023. (Revised December 2023.)
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