Publications

June 1993 (Revised July 1996)
Case

Bajaj Auto Ltd.

By: John A. Quelch

Bajaj Auto Ltd., the world's second-largest manufacturer of two- and three-wheeler vehicles, is facing increasing competition in its domestic Indian market. The case evaluates appropriate marketing responses both in the Indian market and export markets. View Details

Keywords: Competition; Marketplace Matching; Product Development; Product Marketing; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; India

November 1999
Case

Long-Term Capital Management, L.P. (A)

By: Andre F. Perold

Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details

Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry

June 2024
Article

Redistributive Allocation Mechanisms

By: Mohammad Akbarpour, Piotr Dworczak and Scott Duke Kominers

Many scarce public resources are allocated at below-market-clearing prices, and sometimes for free. Such "non-market" mechanisms sacrifice some surplus, yet they can potentially improve equity. We develop a model of mechanism design with redistributive concerns. Agents... View Details

Keywords: Equality and Inequality; Welfare; Mathematical Methods; Market Design; Cost vs Benefits

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May 1996 (Revised March 2005)
Case

Bombardier TEG (A)

By: Stephen P. Bradley and Takia Mahmood

Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from a new entrant, U.S.-owned Morrison Knudsen, that has come into the industry with closely related capabilities in engineering and... View Details

Keywords: Technological Innovation; Goals and Objectives; Strategy; Competition; Competitive Strategy; Competitive Advantage; Rail Transportation; Manufacturing Industry; Manufacturing Industry; Canada; United States

May 2023 (Revised June 2023)
Case

Novartis (A): Reimagining Medicine

By: Ramon Casadesus-Masanell, Claudio Feser, Karolin Frankenberger and David Redaschi

This case unfolds around the first-ever approved personalized cancer treatment, how Novartis wrapped it into a new business model design, and how Novartis scaled it. Novartis — one of the largest pharmaceutical companies in the world — is, among other ventures,... View Details

Keywords: Health Care and Treatment; Business Model; Leadership; Pharmaceutical Industry; Switzerland

February 2017
Case

Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu

The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China

May 2018
Article

Was kostet die Zeit?

By: Stefan Thomke, Daniela Beyersdorfer and Christina Kestel

A German luxury watch manufacturer wants to offer a new collection, including a special model in a limited quantity. The competition has no comparable model. Which price should the company choose? View Details

Keywords: Pricing Strategy; Innovation Management; Watches; Marketing Of Innovations; Price; Strategy; Innovation and Management; Marketing; Luxury

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November 1997 (Revised November 2010)
Case

Hikma Pharmaceuticals (A)

By: John A. Quelch

The president of a Jordanian pharmaceutical company is contemplating how to further penetrate the U.S. market, either through its own manufacturing and sales efforts, or as a supplier to a third party. View Details

Keywords: Entrepreneurship; Globalized Markets and Industries; Emerging Markets; Expansion; Pharmaceutical Industry; Jordan; United States

04 Feb 2020
Video

Erling Lorentzen

Erling Lorentzen, former head of Aracruz Celulose, a leading Brazilan manufacturer of pulp and paper, describes his efforts to gain financing from the World Bank and the International Finance Corporation.

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01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

should be rewarded and incentives designed to encourage that. Says Bazerman, "Executives sometimes complain to me that their sales force is sacrificing profitability for revenue by lowering prices to... View Details

Keywords: by Garry Emmons

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

January 1999 (Revised June 2006)
Case

Advanced Technologies, Inc.

By: Thomas R. Piper

The CEO of a semiconductor equipment manufacturer is assessing the financial forecasts and financing plan prepared by the chief financial officer. Continued rapid growth will create substantial financing pressures, especially if profitability fails to recover and/or if... View Details

Keywords: Forecasting and Prediction; Earnings Management; Financial Condition; Financial Reporting; Risk and Uncertainty; Economic Slowdown and Stagnation; Outcome or Result; Growth and Development; Crisis Management; Profit; Financial Strategy; Manufacturing Industry; Manufacturing Industry

May 1988 (Revised November 1990)
Supplement

Airbus vs. Boeing (C): Steps Toward Dispute Resolution

By: Malcolm S. Salter

Presents partial resolution of problem. Cites points still to be resolved in trade dispute between U.S. aircraft manufacturers and Airbus Industrie. To be used as a handout after discussion of the case. View Details

Keywords: Trade; Problems and Challenges; Conflict and Resolution; Aerospace Industry; United States

October 1995 (Revised March 1996)
Case

Executive Shirt Company, Inc.

By: Janice H. Hammond and Sylvie Ryckebusch

The Executive Shirt Co. is contemplating a move into custom-made shirts. The company's general manager has charged two of his managers to come up with plans for incorporating production of custom shirts into the existing manufacturing process. View Details

Keywords: Change Management; Production; Strategic Planning; Expansion; Apparel and Accessories Industry; United States

16 Feb 2022
Video

Seema Aziz

Seema Aziz, founder of Sefam, the first high quality fabric manufacturer in Pakistan, describes the beginning of her company's commitment to creating high-quality, 100% cotton cloth, with excellent dyes and... View Details

February 2018 (Revised August 2018)
Case

OpenInvest

By: Shawn Cole, Boris Vallée and Nicole Tempest Keller

Founded by a team of hedge fund and NGO alumni, OpenInvest launched its platform in 2015 to enable retail investors to tailor their portfolios to their personal values in an automated way, for instance by screening out weapons manufacturers stocks or overweighting... View Details

Keywords: Fintech; Impact Investing; Investment Portfolio; Customization and Personalization; Technological Innovation; Social Issues; Growth and Development Strategy; Business Model; Financial Services Industry